Chris Kinnard Email & Phone Number

Indianapolis, IN, US

Indianapolis, Indiana, United States

Indianapolis, Indiana, United States

Athens, Georgia, United States

Planned and conducted qualitative research to uncover actionable insights in the contact lens industry

Hershey, PA

Managed all aspects of $840M portfolio, including business analysis, P&L optimization, creative asset development, media plan optimization, packaging refreshes, and strategic planning- Built full-year flavor strategy for Kit Kat in partnership with insights, sales, and product development teams to drive brand news; program went live in 2020 with 4-6 new.

Hershey, PA

Managed all aspects of $860M portfolio, including business analysis, P&L optimization, creative asset development, packaging refreshes, strategic planning- Developed strategy to reposition $75M baking chip business with new 'casual baker' segment to reverse declining sales- Partnered with Sales on customer strategy to maintain baking chip distribution.

Hershey, PA

Led sales and marketing activities with key eCommerce customer with annual sales of $25M; activities included sales planning, negotiating, trade management, agency relationships, portfolio optimization- Volunteered for challenging sales assignment with no previous direct sales experience and sought out internal resources to learn necessary skills- Drove.

Hershey, PA

Managed marketing activities for eCommerce department with annual sales of $45M; activities included media planning and optimization, creative content development, Buy Online function- Brought all eCom media together into one plan to leverage scale, driving impressions +46% and cost -22% while also enabling always-on search optimization- Selected and.

Hershey, PA

Managed all aspects of $980M portfolio, including business analysis, P&L optimization, agency relationships, social content creation, packaging refreshes, strategic planning- Relaunched Take 5 with innovative Millennial campaign, driving sales +87% and HHP +3 pts; packaging and messaging was informed by partnership with Millennial consumer panel.

Hershey, PA

Managed all aspects of platform development, including consumer insights, concept writing, product development, packaging design, launch planning (with brand team)- Developed Brookside Snack Bars platform in US and Canada from initial insights to product launch; projected pipeline value for the platform was $140M- Created Sweet Snacking platform in US.

Hershey, PA

Led cross-functional teams and managed projects to deliver plan; monitored sales and shipments, analyzed category and market trends. and managed marketing budget- Planned and executed launch of Kisses Cookies n Creme, including volume projections, sales communications, in-store POS materials, and merchandising displays- Led in-market test of new.

Hershey, PA

Led cross-functional teams and managed projects to deliver plan; developed seasonal strategies, tracked factory shipments and fill rates, led creation of new seasonal innovation, managed marketing budget- Exceeded sales target by 9% through strong seasonal execution and close collaboration with Sales and Operations- Wrote and presented Holiday strategy at.

Hershey, PA

Leveraged retail experience to refine marketing programs and develop go to market strategies; created sales communications, materials, and tools to enable effective buyer presentations and strong promotional executions- Established program for Retail meetings to ensure consistent sales direction and focused execution of top priorities- Pioneered early.

Birmingham, AL

- Managed team of 10-12 full time (direct) and 20-25 part time (indirect) sales representatives- Achieved and exceeded sales targets at strategic retailers- Recruited, hired, and trained talent to deliver results and grow within the organization- Partnered with district and regional managers to drive base and incremental sales- Ensured full distribution of.

Manchester, NH

- Manage team of 10-12 full time (direct) and 12-15 part time (indirect) sales representatives- Achieve and exceed sales targets at strategic retailers- Recruit, hire, and train talent to deliver results and grow within the organization- Partner with district and regional managers to drive base and incremental sales- Ensure full distribution of company.

Richmond, VA

- Manage team of 6-10 part time (direct) sales representatives- Achieve and exceed sales targets at convenience and grocery stores- Recruit, hire, and train talent to deliver results and grow within the organization- Ensure full distribution of company portfolio and clean sell-thru of promotions- Deliver incremental sales through consultative selling and.

Amarillo, TX

- Leverage category expertise and consumer insights to drive confection sales with key customers- Collaborate with district managers to maximize programs and capitalize on incremental opportunities- Ensure full distribution of company portfolio and clean sell-thru of promotions- Sell products and programs to buyers at local and regional food shows

Master Of Marketing Research (Mmr), 4.0 Gpa

Master Of Business Administration (Mba), 3.9 Gpa

completed degree while working full-time at Hershey

Bachelor Of Science (Bs), Psychology