Christopher Knaus Email & Phone Number

Gainesville, FL, US

Florida, United States

• Increasing brand awareness and recognition via digital and offline channels;
• Supervising the improvement and modernization of the group’s website;
• Planning and drafting internal and external communications.

Moscow, Moscow City, Russia

• Digital marketing strategy – planned, budgeted and implemented with key focus on efficiency;
• Prepared technical briefs and controlled the implementation of changes on the express.dhl.ru website to improve UI, CJ, UX and to increase SEO traffic and conversion rates;
• Directed agencies: developing media plans, improving KPIs and analyzing reports;
• Oversaw the localization of the international “Keep Up with the Clicks” campaign down to the country level. Launched digital marketing advertising: CPC, CPA, T-SMM, OLV, display, programmatic, native ads, influencers.
• Coordinated activities to advertise and improve the eShop Russia application, which included: analyzing and implementing improvements in UI, CJ, UX, managing digital advertising campaigns, organizing user feedback in.

Moscow, Moscow City, Russia

• Planned, budgeted, implemented and analyzed marketing promos and campaigns;
• Arranged digital advertising: SEO, CPC, CPA, CPI, SMM, T-SMM, e-mail, native ads;
• Worked with agencies and internal stakeholders: drafted technical specifications, set tasks and monitored their execution;
• Created a brand book and promotion strategy for the English Teacher Training Center;
• Organized and monitored the campaign for the English Teacher Training Conference.My achievements:- Increased the number of visits to schools by 40%;- Increased the number of customers by more than 10% and revenue by.

Moscow, Moscow City, Russia

• Tested new advertising channels to attract customers to the restaurant;
• Spearheaded media planning - ATL: radio, outdoor, video ads, and BTL: CPC, SMM, T-SMM, e-mail, display, blogs;
• Coordinated marketing support for the opening of a new restaurant.My achievements:- Increased revenue by more than 15 %;- Doubled the number of users of the mobile app;- Increased the order frequency from 2.5 to 6.

Moscow, Moscow City, Russia

• Planned and launched paid search campaigns in Google Ads and Yandex Direct;
• Analyzed current and past paid search campaigns with the help of Google Analytics, made suggestions for improving the advertisements or the website;
• Communicated with clients and agencies, prepared media plans and tender proposals.

Moscow, Moscow City, Russia

• Developed marketing plans and promotional strategies;
• Negotiated with clients, consulted on marketing campaigns and the development of Internet resources;
• Analyzed and evaluated the effectiveness of advertising campaigns.