Chris Kuehl Email & Phone Number

• Lead the development of the Digital Access Program (DAP) infrastructure outside the US and drive international market expansion activities• Develop new strategies to improve the UPS value proposition in international geos by expanding digital-centric UPS capabilities that meet market-specific needs, and by enhancing channel partner and shipper customer journeys• Lead, coach, and develop 1 Manager and 1 Senior Analyst

Atlanta Metropolitan Area

• Spearheaded enhancement of UPS pickup portfolio to incorporate highly targeted digital solutions that willimprove customer experience and unlock cost savings, estimated to drive a return of 15% annually• Drove initiative to reimagine signature required services and improve service performance through closecollaboration with Package Operations, Engineering, and Sales functions; recommendation led to 12% improvement in successful recipient signature capture in first year• Led new domestic shipping product development evaluation, which included primary market research through quantitative and qualitative methods, and a pilot test on UPS.com to measure SMB customer adoption over multiple pricing and UX product positioning iterations• Managed, coached, and developed 1 Senior Analyst

Atlanta Metropolitan Area

• See Senior Marketing Manager, Product Management role listed above as promotion from Manager to Senior Manager was in-line

Atlanta Metropolitan Area

UPS Worldwide Economy – Product Evaluation, Build, Deployment, and Expansion:• Developed, implemented, and managed the rates & pricing procedures and activities for a brand new international small package product called Worldwide Economy to meet revenue and profitability targets in 12 origin countries• Managed expansion of product to 7 European origin countries within 8 months in 2019-2020, working closely with Europe Region counterparts to define the appropriate product feature set and go-to-market strategy for each country based on local market needs• Led launch of product pilot in the UK in 2018 which guided the optimal strategy for 2019 global product launch; experience included an in-person visit with UK sales teams, customers, and UK and Europe Region project stakeholders to ensure smooth start to pilot and lay groundwork for full product launch• Developed and managed the go-to-market strategy for the Evaluation and Build phases of the new product, including the development of approach for pricing, sales positioning, sales training, sales compensation, legal, branding, and communications

Atlanta Metropolitan Area

• Analyzed internal data and external resources to determine the impact a new or enhanced product would have on the marketplace. Identified gaps in the UPS and competitor portfolios and aligned them with market trends and customer needs to understand where the opportunity existed• Led the development of the business requirements for a service enhancement to an existing product, which resulted in the prioritization of the initiative for IT funding by senior marketing leadership• Conducted market sizing of two small package products to identify the size of revenue opportunity, current market share, and top country lane pairs, for use in the financial business case for product enhancements• Developed a comprehensive market research plan to lead a third-party market research firm in conducting customer interviews to determine customer needs, gaps in the current portfolio, and explore the customer decision-making process

Greater Minneapolis-St. Paul Area

Target Canada Domestics DepartmentCreated and managed over 2,000 unique visual merchandising presentations (planograms) for the Domestics business to appeal to the Canadian customer. Collaborated remotely with a cross-functional team of merchants, merchandising planning analysts, store operations managers, and marketing specialists located in Canada to plan and execute 3 seasonal transitions.• Aligned the Domestics merchant and merchandise planning teams with planogram proofing best practices, helping to alleviate inventory issues and reduce planogram revisions by 41% over 3 months.• Built 483 revision planograms in October 2014 (above the department’s average of 172 revision planograms per month) to update merchandise assortment and increase in-stock availability in preparation for the holiday season.• Built and proofed 65 planograms in just 2 days for a last-minute towels program revision so stores could maintain an impactful main aisle in-stock presentation during the holiday season, resulting in sales exceeding merchant forecast by 6% during the first week.Leadership Positions:• Co-chaired the Fast, Fun, Friendly (FFF) Committee for the Canada Merchandise Presentation (MPD) team; surveyed the total Canada MPD team, reviewed past FFF policies and analyzed current team demographics to create an FFF action plan for 2015 to help foster an inclusive team culture.

Greater Minneapolis-St. Paul Area

Target Women's Accessories DepartmentLed merchandising direction and communication to all 1,788 Target stores for the Women’s Accessories department. Advised the merchant team on how to enhance its merchandise program presentations by analyzing sales data, maximizing fixture space, and considering the ability of stores to execute the merchandising strategy.• Collaborated with the merchant, merchandise planning, store operations, marketing and fixtures teams to successfully plan and execute all 4 Women’s Accessories 2014 seasonal transitions.• Analyzed sales data of volume and climate-specific market segments to determine optimal segmentation merchandising strategy and strengthen customer relevancy.• Drove transition expense optimization by executing new planogram development processes for the department’s 2014 winter and spring planograms while managing the different Timing & Actions for transitions versus transition-revisions, saving Target $575,500 in store payroll.• Created a new process to incorporate Feature Tables into the leadership merchandise cycle review in order to maximize program productivity, successfully integrate the mannequin process, and align with design review timing. • Enhanced store transition execution by refining the Merchandise Flexibility Visual Adjacency Manuals (store merchandising communication tools).• Supported the growth of Target’s small format stores by creating merchandising strategies specific for City Target stores and the new Target Express format.• Identified opportunities to leverage Target India partners in planogram development and proofing sku-intensive categories, which saves approximately 55 hours of headquarters time annually..

Greater Minneapolis-St. Paul Area

• Generated $4,051 for the University of Minnesota Foundation by calling university alumni and tailoring a sales presentation based on the alumnus/alumna’s university experience in order to encourage them to give to the collegiate cause of their choice.• Updated alumni information in the university database and processed pledges/donations as received.

Majors: Marketing and International BusinessMinor: German

Greater Minneapolis-St. Paul Area

Analyzed sales data and collaborated with key stakeholders to determine best opportunities for Visual Impact Areas (VIA) on an apparel floor plan in order to enhance customer shopping experience and drive incremental sales. • Determined optimal VIA locations, configurations, and durations, creating an estimated annual cost savings of over $50,000 for the Children’s Apparel department.• Recommended ideal cross-merchandising and outfitting opportunities in VIAs by analyzing product affinity data and sales trends.• Created a VIA Configurations Guide, which included strategic blockflow configurations for 5 different VIA types, for Presentation Experts to use when creating floor plans.• Analyzed the current Business Model Evolution decision-making process to determine when and how VIAs should be discussed and who the key partners are in the process.

Minneapolis, Mn

Analyzed the company’s product marketing mix, and provided recommendations to the marketing director for strategy improvements based on market trends and competitive research. Led a team of 3 interns to develop new product models including specific features, designs, price points, and platforms.• Promoted to Marketing Assistant after 4 months in the Market Research Analyst role.• Created a 3-pronged marketing plan for a campaign targeting university study abroad programs and students to grow brand recognition and drive sales.• Recommended pricing changes for 12 of the company’s dictionary apps by analyzing data from 7 pricing experiments conducted over a 3 month period.• Managed a customer insight database in Microsoft Access 2007 to monitor and report on customer feedback.• Led product testing with 6 participants to identify needed improvements and new opportunities for the company’s upcoming dictionary app.

Minneapolis, Mn

Conducted market research and competitive analysis to help company differentiate its products and identify new markets for sales growth.• Performed an in-depth study on the top 200 word games in iTunes to analyze competitor prices, features, and market presence to position the company’s new word game products. • Organized and implemented 2 focus groups to identify student and teacher needs when learning or teaching a foreign language to identify new product markets. • Researched and identified over 25 potential mobile gaming website affiliates to help boost sales for the newly-formed mobile gaming division.• Conducted primary and secondary research on iPad usage trends among students and teachers in schools to identify potential markets for growth.• Presented my research results at the company’s quarterly meeting.

University Of Minnesota

• Implemented in-game promotions, such as fan giveaways, contests, raffle sales, and sponsor publicity.• Met sales goals for promotional raffle drawings and contests.• Directed national anthem singers and half-time performers throughout the stadiums/arenas and facilitated their needs.• Assisted Gopher fans by answering any questions they had and worked with the pep band, spirit squad, and Goldy (mascot) during events to help create an enjoyable entertainment experience for the fans.• Assisted with the set-up of all banners, tables, and signage.

Bachelor'S Degree, Marketing, International Business, German, 3.79 (Out Of 4.0) Cumulative Gpa

Activities and Societies: Carlson Mentorship Program, Carlson Buddies Mentorship Program

Semester Study Abroad Experience, International Business, Trade, And Tax Law