Chris Hooper Email & Phone Number

Livonia, Michigan, United States

Insurance products are offered through Senior Planning Advisors, LLC. Investment Advisory Services offered through Strategic Investment Advisors, LLC, an SEC Registered Investment Advisory firm. Strategic Investment Advisors does not offer insurance products. The insurance products offered by Senior Planning Advisors are not subject to Investment Advisor requirements. Strategic Investment Advisors and Senior Planning Advisors are affiliated companies.

Livonia, Michigan, United States

Retirement Education Foundation is a Fiscally Sponsored Program of United Charitable, a registered 501(c)(3) public charity.

Brighton, Michigan, United States

As part of the FFG Leadership Team, I was responsible for driving company growth to ensure the company meets or exceeds all revenue goals. Led negotiations with the University of Michigan to establish Foguth Financial Group as a “Proud Wealth Management Partner of Michigan Athletics.”

Birmingham, Michigan, United States

Product Team leader, responsible for development, management and marketing of education and training for consumer financial workshops and individual consultations. Also focused on advisor training through White Glove’s online university and offline programs. Accomplishments include:• Expanded existing library of workshop topics and developed product roadmaps for creation of new topics• Optimization of existing topics via assessment of data and market feedback• Managed and developed curriculum for White Glove’s client training portal• Executed the roll out of each new topic to sales team, including training, development of marketing collateral, client feedback and video testimonials, along with video demonstrations of how the product works, and best practices for getting quality results

Southfield, Michigan, United States

Establish and develop M&O Marketing’s Seminar Services Department, which services clients in the financial services industry. Mentor and coach clients on best practices in event marketing, including public speaking, branding and techniques to attract new clients and opportunities. Created new client prospecting programs generating over $10 million in revenue in 2016, and continued to expanded the programs through 2020 to deliver an additional $218 million in sales.

Troy, Mi

Plan and manage all marketing activities for the Contingent Workforce Outsourcing (CWO) and Recruitment Process Outsourcing (RPO) business units within the Outsourcing & Consulting Group of Kelly Services. Oversee all advertising, web, collateral, event planning, PR, social media, lead nurturing and internal marketing strategies.

Troy, Mi

Plan and manage all marketing activities for twelve business units/products within the Outsourcing & Consulting Group of Kelly Services. Oversee all advertising, web, collateral, event planning, PR, social media, lead nurturing and internal marketing for the following: Administrative Solutions, Professional Solutions, Supply Chain & Logistics Solutions, Manufacturing Solutions, Engineering Solutions, Lab Science Solutions, Health Science Solutions, Functional Service Provider, Engineering Field Services, Project Services, Legal Managed Services and Contact Center Solutions.Responsibilities include:• Marketing sales support - B2B campaigns and messaging: Manage strategic product messaging and event marketing.• Product marketing - Interface with product leaders to develop marketing plan for prioritized products. Responsible for driving the execution and development of product marketing initiatives. Assist with the efforts of a cross functional support teams that includes resources from marketing research, marketing information, public relations, product management and marketing communications.• Brand management and strategic projects - Assist business leaders with marketing solutions which drive business goals. Support and execute marketing activities for Americas Products and OCG organizations.

Troy, Mi

Manage all of company's national marketing, advertising and public relations needs. Support special needs of over 40 offices throughout the US. Develop, design and oversee production of all company marketing materials and literature. Negotiate prices with printers, publications and other vendors. Work with outside agencies to oversee all public relations and social media activities. Manage the national marketing budget.• Converted company newsletter from direct mail to HTML format, resulting in an subscription increase from 3,400 to over 46,000 recipients per quarter and lowering the cost per subscriber from $0.52 to $0.02.• From 2009 to 2011, received six AdWheel Awards, honoring outstanding excellence in public transportation advertising, marketing, and communications from the American Public Transportation Association.• In 2011 developed an in-house agency to manage contract marketing services, generating over $64,000 in revenue in first year of operation. Worked with partner organizations to help them promote company services through advertising, social networking and online advertising.• Management of annual company meeting, including developing and producing all event signage and literature, working with hotel staff for planning and preparation, and coordinating with event sponsors to ensure a successful meeting. Developed a custom vendor sponsorship package each year, resulting in an additional $10,000 to $20,000 in revenue to help offset meeting expenses.

Madison Heights, Mi

Report to Inductotherm Group Director of Advertising. Service an international group of 42 companies with all advertising, public relations and trade show needs. Manage in-house advertising and publishing department including creative, design, writing and production of all printed and electronic media. Design, print and mount large format posters and display signs for trade shows, customer presentations and lobby displays.

Madison Heights, Mi

Communicate with international group of sister companies and subsidiaries. Electronic layout and design of advertisements and brochures. Trade show/seminar planning and organizing, including advertising, booth design and set-up. Press release writing and distribution.

Masters Degree, Public Relations And Organizational Communications

Theories of Small Group Communication, Public Relations Campaigns, Theory of Argumentation, Organizational Communications, Dispute.

Bachelors Degree, Corporate Communications & Public Relations

Activities and Societies: WUMD College Radio, Michigan Journal Newspaper

High School Diploma

Bachelor Of Arts - Ba, Communications/Pr