Responsible for driving the external and internal communications strategy across South Asia Pacific for AkzoNobel with a focus on CSR, government engagement, digital communications, strategic counsel to the business, including leadership communication and issues / crisis management.Key Achievements:• Spearheaded government engagement in Singapore that unlocked SGD$4 million in opportunity with no immediate competition.• Drove engagement with the Malacca government to paint and restore heritage houses which are designated UNESCO world heritage buildings and generating RM$ 1 million in business revenue.• Grew the scope of work and communication coverage of the team by over 3 times whilst using only a third of the budget.• Led a team of 4 communication managers regionally (India, Indonesia, Malaysia, Vietnam)

Responsible for developing and driving the strategic communications strategies across a network of 75,000 employees in the Global Supply Chain. Instrumental in positioning executive team as thought leaders on supply chain strategy to meet the mega trends facing supply chains globally and positioning supply chain as a strategic differentiator for Schneider.Key Achievements:• Increased engagement for leadership; Followers more than doubled on LinkedIn within 6 months.• Drove crisis communications during COVID19 lock down restrictions: effective and clear communication of safety policies and procedures to customers and suppliers and achieved no disruption in production. Plants remained operational while a few of competitor plants remained shut.• Leveraged COVID19 crisis to drive thought leaders on Supply Chain transformation: Spearheaded spokesperson training for leaders, resulting in over 30 speaking opportunities globally over a 6-month period. (Schneider’s Chief Supply Chain Officer was invited to join the Supply Chain Advisory Boards of The World Economic Forum and Gartner because of the thought leadership efforts).• Partnered with Procurement Teams globally to communicate and liaise with local governments for business continuity. Successfully restarted supplier operations and ramped-up production beyond 100% capacity in less than 2 months for critical components.• Launched sustainability campaign to reduce Schneider’s Scope 3 emissions by partnering with suppliers to help them reduce CO2 output by 50% in 5 years.• Led a team of 5 communication managers located globally (US, France, India, China, and Singapore).

Accountable for Executive, Corporate, Marketing, External and Internal Communications, including Product Branding for Oil and Gas division across the Asia-Pacific region.Key Achievements:• Drove change management communications for the region as part of the Oil and Gas division re-organisation. Increase in employee engagement reflected in annual employee surveys by over 20 percentage points in the first year on the role.• Initiated executive communications for senior leaders by developing a regular communication rhythm and leveraging social media tools. Pivoted from static newsletters to short videos to position leaders in a more relatable manner, showcasing best practices from across the region with localised content.• Profiled GE Oil and Gas APAC leaders through regional speaking opportunities to showcase how the company drove the energy transition from fossil fuels to cleaner energy.• Led a team of 2 communication managers regionally (Australia, China).

Headed the Global Crisis Communications for the Textile Effects division and functioned as an Executive Communications Counsellor. Drove and developed marketing and product communications for the technical textile segment in collaboration with the Global Marketing Team.Key Achievements:• Conceptualised a divisional branding and strategic communication platform. Strategized alignment for all marketing and product communications and strengthened the brand recognition and reputation for Huntsman Textile Effects with key customers, government regulators and external stakeholders.• Counselled management teams in Mexico and India on averting activist crises. Successfully mitigated the impact of false pollution accusations by Green Peace and local villagers / activists.• Drove change management communications during the business turnaround over the last 2 years in Huntsman. Instrumental in driving cultural change during the move of the division HQ from Basel, Switzerland to Singapore as well as partnering with HR on work counsel engagement communications.• People leader to 2 communication managers (China and Singapore).

In-charge of developing and driving Dow’s external and internal communication strategy for the coatings business across the Asia Pacific region. A communication counsel to the Dow Coating Materials leadership while acting as day-to-day interface with external agencies regionally.Key Achievements:• Won a regional Responsible Care award for role in helping Dow to be the first to bring a formaldehyde abatement binder to market regionally.• Drove increased speed to market for products under R&D through inter-department alignment and opening channels of influence with the marketing teams of major customers regionally.

Responsible for developing and executing Dow’s public affairs strategy across SEA & ANZ as well as providing public affairs council to country based senior executives. Headed the Corporate Contribution Committee across the region to drive corporate social responsibility (CSR) activities with local communities. Led Social and Responsible Care initiatives across the geographies to enhance Dow’s reputation and develop positive relations with key external stakeholders.Key Achievements:• Built positive relations with local communities and government officials in Indonesia, Philippines, and Vietnam by organizing the building of sanitation facilities in impoverished villages, donation of water purification systems to local hospitals and preservation of biodiversity projects in communities near Dow’s plants regionally.• Won four recognition awards for surpassing performance targets. (2011)• Organised a region wide charity golf event which raised over US$100K.• Organised speaking opportunities for key leaders across the region in support of the UN’s International Year of Chemistry 2011 focusing on future trends and how chemicals are key to modern life.

Spearheaded IBM’s communication and engagement strategy to its 4 largest regional clients. Drove internal communication to IBM client teams. Led change communications for outsourcing transitions.Key Achievements:• Designed and executed a comms strategy that had consistent messaging to all levels of the client organization that was tracked. This led to a successful contract extension with a major client. • Won an IBM Global Award for contributing to a successful outsourcing transition which was completed in record time of 6 months and set a worldwide benchmark.

Responsible for driving IBM’s regional communication strategy to the C-Suite level executives as well as Small Medium Businesses and acting as the day-to-day interface with external agencies.Key Achievements:• Won a global award for IBM Best Practice beating over 1,000 entries worldwide.• Won multiple awards for being a strong team player.

Responsible for building and maximising Shell’s brand value through managing and influencing local brand and marketing activities by acting as the day-to-day interface with external agencies and internal marketing teams. Managed an advertising, promotions, and sponsorship budget of US$5 mil per annum as well as media and stakeholder relations.Key Achievements:• Conceptualised the Better Mileage Campaign that won Best Use of Radio at the inaugural 2005 Singapore Media Awards.• Conceptualised the Competitive Pricing Campaign which won 3 awards in 2006: Marketing Outstanding Achievement Award by Shell Global, Best Use of Outdoor at the SG Media Awards, and Poster Campaign of the Year at the Singapore Hall of Fame Awards.• Enhanced Shell’s reputation through engagement with the Traffic Police and Civil Defence Force.• Planned and executed the media launch of the Shell/7 Eleven alliance.• Oversaw sponsorship activities relating to Ferrari motorsports.

Responsible for leading a team of 12 station managers with oversight of the retail operations, sales performance, and profitability of 16 petrol stations. Key Achievements:• Won 2 High Achiever and Retail Excellence award for exceeding sales performance targets and being the best Territory Manager in 2003.