Chris Loberg Email & Phone Number

Beaverton, Or, Us

Beaverton, Or, Us

Responsible for Performance Oscilloscopes, AWG's and RF Test Portfolio

Beaverton, Or, Us

Beaverton, Or, Us

Responsible for demand generation and launch execution of Tektronix’ electronic design instrumentation portfolio. Responsibilities include; launch planning and execution, regional coordination of marketing content, and sales enablement for the direct sales channel. ACCOMPLISHMENTS:• Completed a massive update of Sales Tools and training on these tools; which led to an increase in competitive wins in Americas funnel. • Led Computer/Semiconductor market development in Asia; with focus on Serial technology support. • Launched 52 new products in 2008; leading to order growth of 35% above 2007 from new products.

Beaverton, Or, Us

Marketing Manager, Oscilloscopes Was responsible for driving the go-to-market strategy at a worldwide level for the Value Oscilloscopes and Signal Sources product categories. Co-developed a set of region-based marketing plans with a global channel team of marketing managers. ACCOMPLISHMENTS:• Coordinated global launch of new instruments for the global partner sales channel; delivering certified partner training, cooperative marketing and sales toolkits; leading to most successful oscilloscope launch in company history. • Kicked off the development of a web-based program to share Signal Source waveform files on a global basis, setting up web-enabled vertical application support for these products in Wireless, Video and Serial Data Communications.

Norwood, Ma, Us

Vice President, Marketing & Sales 3/96 - 12/96 Managed all domestic sales & marketing activities totaling $27M for the CATV division of Texscan Corporation. The TSX SLC division builds high-frequency amplifiers and ad insertion servers (MPEG based) for the Cable Television industry. ACCOMPLISHMENTS:• Developed successful relationships with AT&T Broadband, Marcus Cable and AOL/Time-Warner leading to over $5M in sales in the first year of MPEG Server product• Successfully built a new sales team consisting of 7 top veteran sales professionals from the CATV and telecommunications industry • Introduced MPEG 2 – based Ad Insertion product to CATV market leading to over $5M in first year revenues

Salt Lake City, Utah, Us

Vice President, Marketing 11/93 - 3/96 Created a sales and marketing organization. Startup Company was responsible for selling high capacity video switches and servers into the television and telecommunications industry. ACCOMPLISHMENTS:• Created ad agency and PR firm relationships, resulting in greater brand awareness for products • Set up inside sales support organization to complement my 6 regional managers, resulting in highest sales levels in history of company, 20% above quota levels• Developed successful third-party selling relationship with Hewlett-Packard for high capacity servers• Drove creation of strategic account relationship with Williams Telecommunications, leading to over $1.1M in switch sales for video network services sector• Oversaw completion of company’s annual strategic business plan, and venture capital presentation

Montreal, Quebec, Ca

Managed a product marketing team in the Telecom Systems Division. Products included Fiber Optic Transceivers for video, Telecom (DS-3) Switches, and Distance Learning Systems. ACCOMPLISHMENTS:• Developed a marketing and promotional relationship with IBM’s EduQuest vertical industry segment for better distance learning channel reach• Set up an OEM relationship with T-1 Video CODEC manufacturer, improving the distance learning offering and pioneering launch of new JPEG CODEC project in engineering