Chris Loberg Email & Phone Number

Beaverton, OR, US

Beaverton, OR, US

Responsible for Performance Oscilloscopes, AWG's and RF Test Portfolio

Beaverton, OR, US

Beaverton, OR, US

• Responsible for demand generation and launch execution of Tektronix’ electronic design instrumentation portfolio. Responsibilities include; launch planning and execution, regional coordination of marketing content, and.
• Completed a massive update of Sales Tools and training on these tools; which led to an increase in competitive wins in Americas funnel.
• Led Computer/Semiconductor market development in Asia; with focus on Serial technology support.
• Launched 52 new products in 2008; leading to order growth of 35% above 2007 from new products.

Beaverton, OR, US

• Marketing Manager, Oscilloscopes Was responsible for driving the go-to-market strategy at a worldwide level for the Value Oscilloscopes and Signal Sources product categories. Co-developed a set of region-based.
• Coordinated global launch of new instruments for the global partner sales channel; delivering certified partner training, cooperative marketing and sales toolkits; leading to most successful oscilloscope launch in.
• Kicked off the development of a web-based program to share Signal Source waveform files on a global basis, setting up web-enabled vertical application support for these products in Wireless, Video and Serial Data.

Norwood, MA, US

• Vice President, Marketing & Sales 3/96 - 12/96 Managed all domestic sales & marketing activities totaling $27M for the CATV division of Texscan Corporation. The TSX SLC division builds high-frequency amplifiers and ad.
• Developed successful relationships with AT&T Broadband, Marcus Cable and AOL/Time-Warner leading to over $5M in sales in the first year of MPEG Server product
• Successfully built a new sales team consisting of 7 top veteran sales professionals from the CATV and telecommunications industry
• Introduced MPEG 2 – based Ad Insertion product to CATV market leading to over $5M in first year revenues

Salt Lake City, Utah, US

• Vice President, Marketing 11/93 - 3/96 Created a sales and marketing organization. Startup Company was responsible for selling high capacity video switches and servers into the television and telecommunications.
• Created ad agency and PR firm relationships, resulting in greater brand awareness for products
• Set up inside sales support organization to complement my 6 regional managers, resulting in highest sales levels in history of company, 20% above quota levels
• Developed successful third-party selling relationship with Hewlett-Packard for high capacity servers
• Drove creation of strategic account relationship with Williams Telecommunications, leading to over $1.1M in switch sales for video network services sector
• Oversaw completion of company’s annual strategic business plan, and venture capital presentation

Montreal, Quebec, CA

• Managed a product marketing team in the Telecom Systems Division. Products included Fiber Optic Transceivers for video, Telecom (DS-3) Switches, and Distance Learning Systems. ACCOMPLISHMENTS:
• Developed a marketing and promotional relationship with IBM’s EduQuest vertical industry segment for better distance learning channel reach
• Set up an OEM relationship with T-1 Video CODEC manufacturer, improving the distance learning offering and pioneering launch of new JPEG CODEC project in engineering