Chris Lock work email
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Chris Lock personal email
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MEET CHRIS ► I’m an experienced marketing and innovation director. I’ve worked for multinationals like Diageo and Coca-Cola and for start-ups and scale-ups like Lily’s Kitchen, The Collective and Feel Unique. My career has given me experience in every aspect of the marketing mix, with teams and budgets of all sizes, in the UK, Europe and Global. In 2020 I co-founded LockSmith and now specialise in delivering capability training to develop marketing teams into the best they can be. And I also enjoy the occasional consultancy project working on marketing and innovation strategy.WHY LOCKSMITH? ► Savvy marketing leaders know that business performance is driven by the calibre of their marketing team. Our clients come to us to improve both functional marketing skills (the what) and leadership & teamworking skills (the how). We're here to unlock the potential in your brand by growing the people behind it. We love nothing more than solving your marketing and innovation challenges, training your team and providing coaching.TRAINING COURSES ► We offer a full suite of blended learning solutions including live and / or virtual workshops, e-learning options, webinars & 1 to 1 follow-ups. Whatever you choose you can guarantee our courses are always practical, fun and immersive.COACHING & MENTORING► Coaching & mentoring are beneficial for anyone wanting help to make a change in their personal or professional lives. Coaching helps us understand what makes us tick, what matters to us and who we are when we’re at our best. It helps us find our own solutions to problems. Mentoring is more ‘hands on’ and as mentors we offer practical advice and ideas for how to overcome the challenges you face. We offer both 1:1 and group programmes.CONSULTANCY ► With nearly 50 years’ experience between us, we’re passionate about building brands. Our experience spans all elements of the marketing mix, delivered both locally and globally with budgets and teams of all sizes. We love immersing ourselves in your brand’s world and then collaborating with you to solve your marketing and innovation challenges.LET’S TALK ► Message me on LinkedIn, email chris@locksmith.works, call +44 7876 643919, or book on https://calendly.com/teamlocksmith.SPECIALITIES ► Marketing Director, CMO, Innovation Director, Marketing, Innovation, Training, Trainer, Personal development, Capability training, Consultant.OUTSIDE OF WORK ► I like to stay active through running and swimming, and socialising with friends and family. I also love to travel, and actively get involved with my local community.
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Co-FounderLocksmithWellingborough, Gb
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Member Board Of TrusteesInternational Cat Care Jul 2024 - PresentTisbury, Wiltshire, GbTrustee on the Board of Trustees for this international cat welfare charity. -
Co-FounderLocksmith Mar 2020 - PresentLondon, GbAt LockSmith we partner with businesses to unlock the potential of their brands and the people behind them, through training, coaching and consulting. We design and deliver bespoke training solutions for businesses drawing on our combination of corporate, SME and start up experience. Our programmes cover all aspects of marketing and innovation and are engaging, fun, practical and immediately applicable. With our consulting work, we specialise in helping start-ups, scale-ups and SMEs develop powerful growth strategies, brand positioning and innovation pipelines.What makes us different is that we love to combine consultancy and training, which not only solves your business challenge but upskills your team and sets them up to be self-sufficient for the longer term. Finally, we believe that to achieve long term success a business must invest in its people, that’s why Chris and Alex love working with both teams & individuals to unlock their potential and personal growth through coaching and mentoring. Alex specialises in coaching female founders & women looking to realise their potential. Chris specialises in growth strategies and mentoring marketing leaders.
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Programme And Strategy Director - The Hoxby WayHoxby Mar 2021 - Sep 2021Hoxby is a freelance community of around 1,000 talented associates, from over 40 different countries. We’re strategists, creatives, tech-heads. Writing people, numbers people, people people. Thinkers, do-ers, disruptors. All experts in what we do and all led by the same vision of creating a happier, more fulfilled society through a world of work without bias.We work remotely in a radically different way – our teams use the latest tech to collaborate across disciplines, countries and time zones, as seamlessly as if they were in the same room. Our strength lies in the diversity of our community, allowing us to be truly innovative, insightful and creative. We can deliver against almost any brief in any business discipline thanks to the range of skills and experience we have between us. Imagine having access to a marketing agency, a creative agency, an HR consultancy and more, all in one place. Our areas of expertise include: Futureproofing (consultancy that helps businesses effectively set up remote working and adapt to freelance working models), innovation, marketing, creative, admin, Communications and HR. We’ve successfully applied our approach on projects for some of the biggest brands in the world, including AIA, Unilever, Merck, Warner Media, Deloitte, ITV and Asics, to name but a few. To brief us or to join our freelance community head to hoxby.com. -
Md - Hoxby MarketingHoxby Mar 2020 - Feb 2021Managing Director for the Hoxby Marketing business unit, responsible for strategy, growth, P&L and our population of talented freelance marketers.Hoxby is a freelance community of around 1,000 talented associates, from over 40 different countries. We’re strategists, creatives, tech-heads. Writing people, numbers people, people people. Thinkers, do-ers, disruptors. All experts in what we do and all led by the same vision of creating a happier, more fulfilled society through a world of work without bias.We work remotely in a radically different way – our teams use the latest tech to collaborate across disciplines, countries and time zones, as seamlessly as if they were in the same room. Our strength lies in the diversity of our community, allowing us to be truly innovative, insightful and creative. We can deliver against almost any brief in any business discipline thanks to the range of skills and experience we have between us. Imagine having access to a marketing agency, a creative agency, an HR consultancy and more, all in one place. Our areas of expertise include: Futureproofing (consultancy that helps businesses effectively set up remote working and adapt to freelance working models), innovation, marketing, creative, admin, Communications and HR. We’ve successfully applied our approach on projects for some of the biggest brands in the world, including AIA, Unilever, Merck, Warner Media, Deloitte, ITV and Asics, to name but a few. To brief us or to join our freelance community head to hoxby.com.
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Business MentorCreative Mentor Network Mar 2019 - Mar 2021London, GbProviding business and marketing mentoring to up and coming people from disadvantaged backgrounds and ethnic minority groups in the creative industry. -
Chief Marketing Officer - InterimFeelunique.Com Mar 2020 - Jun 2020Neuilly Sur Seine, Ile De France, FrInterim CMO role at the ultimate one-stop-shop for all things beauty, providing choices for every taste and budget. -
European Marketing DirectorThe Collective Uk Dec 2018 - Dec 2019London, London, GbAs European Marketing Director at The Collective, I sit on the UK and Europe Leadership team and am responsible for leading the team in the delivery of our high growth business objectives through game-changing marketing activities.The Collective was started in New Zealand by two clever entrepreneurial chefs, Angus Allan and Ofer Shenhav. Their quest was simple… create an extraordinary yoghurt with an unbeatable taste…Being well travelled lads with a couple of successful businesses already notched on their belts, Ofer and Angus were not shy of the hard yakka ahead. Their sheer determination to achieve the unthinkable helped provide the fuel, their passion provided the key, their tenacity and skill delivered the answer.Kiwis caught on fast and the resulting yoghurt rapidly found new homes across the land. In fact, within 10 months of its conception The Collective was New Zealand’s best-selling gourmet yoghurt…Now not being ones to keep a good thing to themselves, it soon dawned on Ofer and Angus that actually the whole world deserved The Collective in their fridges so why not make it in the UK too. Really, just how hard could it be? As it turned out darn hard! Until they joined forces with Amelia Harvey and the late Mike Hodgson, a couple of savvy ‘Brits’ who knew a thing or two about the food industry in the UK.So here we are now, sitting in fridges across the globe, all thanks to the peeps out there that’ve shared The Collective’s vision and helped make us a ‘happening thing’ in your home… no bull! -
General ManagerLily'S Kitchen Proper Food For Pets Jul 2018 - Nov 2018London, GbTasked with spearheading the continued meteoric growth of Lily's Kitchen in close partnership with the Founder / CEO Henrietta Morrison, the CFO and other members of the leadership team. This role has responsibility for UK and Europe performance and covers the functions of Marketing, Customer Care, eCommerce, Sales, NPD and HR. -
Marketing & Ecommerce DirectorLily'S Kitchen Proper Food For Pets Aug 2016 - Jul 2018London, GbLeading an audacious marketing agenda to transform the lives of pets and pet parents through Lily's Kitchen. In addition to core marketing responsibilities (which include the full marketing mix, NPD and management of an in-house design studio), I have also led the development and implementation of a new mobile-first eCommerce platform for Lily's Kitchen. And as a member of the leadership team I am deeply involved in all aspects business management for the company.Warming Hearts, Feeding Souls, Enriching Lives. This is our mantra, our vision for the future. Lily’s Kitchen is dedicated to providing proper food for pets, with a commitment to tread carefully on the planet and actively engage with our community. We seek to transform the quality of the lives of pets and people through innovative, natural, healthy products and phenomenal customer care. At Lily's kitchen we ensure we recruit to our values: Respectful. Responsible. Passionate. Dedicated. Audacious. Our people demonstrate these values in everything they do in and outside of the Lily’s Kitchen office. We are committed to hiring and developing a team of passionate, performance-orientated individuals who love to win and make a positive difference in everything they do. If you're looking for an exciting growing company who will invest in your development whilst having the opportunity to work in an engaging and rewarding environment, then we want to hear from you. Please email workwithlily@lilyskitchen.co.uk with a covering letter and CV telling us why Lily’s Kitchen and why you?
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Gm - Innovation, EuropeDiageo Jul 2014 - Aug 2016London, GbResponsible and accountable for Innovation performance across Europe. I lead a team of 15 direct reports, sit on the marketing leadership team and report into the Global Category Director for Innovation. This role plays a critical part in the performance delivery for Western Europe and Russia & Eastern Europe, combining both the development and delivery of new to world innovation with the extension of our existing trademarks through large scale and sustainable line extensions. -
We Category Marketing Director - Vodka, Rum, Gin And TequilaDiageo Apr 2013 - Jun 2014London, GbResponsible for all aspects of marketing strategy and execution for Smirnoff, Captain Morgan, Gordon's and Tanqueray as well as a number of luxury white spirits brands. In addition I sit on the Western Europe Marketing Leadership Team which is responsible for portfolio strategy and talent development.
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We Category Marketing Director - Baileys And PortfolioDiageo Sep 2011 - Mar 2013London, GbResponsible for all aspects of marketing strategy and execution for Baileys, Pimm's, Grand Marnier, Yeni Raki and other portfolio brands. In addition I sit on the Western Europe Marketing Leadership Team which is responsible for portfolio strategy and talent development.
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Gb Category Marketing Director -White SpiritsDiageo Nov 2010 - Aug 2011London, GbResponsible for all aspects of marketing strategy and execution for Smirnoff, Gordon's and José Cuervo Tequila in GB. In addition I sat on the GB Marketing Leadership Team, which is responsible for portfolio strategy and talent development.
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Smirnoff European Marketing DirectorDiageo Jun 2009 - Feb 2011London, GbMarketing Director for Europe for the Smirnoff brand, responsible for the development of European marketing strategy and coordination of execution through local market teams. Additional responsibility for aspects of Global Smirnoff marketing strategy and execution on a project basis.
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Acting Global Brand Director - SmirnoffDiageo Jun 2010 - Nov 2010London, GbSecondment into the Global Brand Director role to cover an interim period between permanent appointments. In this role I was required to lead the team as if the position were permanent, meaning not just leading the team through current deliverables but also setting up for success for the future. In so doing, I successfully managed the team through the delivery of the ground-breaking Nightlife Exchange Project and also set the team up for success for business planning and several global initiatives.
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Smirnoff Marketing ManagerDiageo Feb 2007 - May 2009London, GbThis position has overall responsibility for marketing and P+L for Smirnoff premium spirits in GB (Red, Black, Blue and Nordic Berries), a team of 6 (4 direct reports) and a budget in excess of £15m. Smirnoff is the no. 1 spirit in the world and second only to Guiness in importance to Diageo.The scope of the role covers all aspects of marketing strategy and execution including through the line marketing plans, packaging, promotions, pricing strategy, customer and trade marketing, PR, strong focus on new digital and RM marketing initiatives etc. There is also signficant team management and development, including playing a key role in the development and implementation of graduate training schemes and marketing skills enhacement.
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Marketing Manager - Teen BrandsThe Coca-Cola Company Jun 2005 - Feb 2007Atlanta, Ga, UsThis role was responsible for Fanta, Sprite, Lilt and Dr. Pepper, accounting for over 15% of total business for Coca-Cola GB. Line management responsibility for 2 and a budget of c. £5m. The role was very heavily focused on consumer marketing strategy and execution, with trade marketing executed by the local bottling partner CCE. -
Scratchcards Business ManagerCamelot Jun 1998 - Jun 2005Watford, Hertfordshire, GbThe Scratchcards business manager had responsibility for a team of 5 direct reports and a budget in excess of £10m. The scratchcards business is worth over £850m per annum. The role comprised all aspects of marketing (strategy, NPD, media, creative development etc), P+L management and close liasion with supply and commercial teams to ensure delivery of plans. -
Senior Research ExecutiveResearch International Sep 1995 - Jun 1998GbQuantitative research position specialising in advertising pre-testing, tracking and brand health tracking. Major clients included Phillips, Nissan, Nestle and CPC.
Chris Lock Skills
Chris Lock Education Details
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University Of CambridgePsychology -
Dubai College
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The Marketing Leadership Masterclass
Frequently Asked Questions about Chris Lock
What company does Chris Lock work for?
Chris Lock works for Locksmith
What is Chris Lock's role at the current company?
Chris Lock's current role is Co-Founder.
What is Chris Lock's email address?
Chris Lock's email address is ch****@****geo.com
What is Chris Lock's direct phone number?
Chris Lock's direct phone number is +120897*****
What schools did Chris Lock attend?
Chris Lock attended University Of Cambridge, Dubai College, The Marketing Leadership Masterclass.
What skills is Chris Lock known for?
Chris Lock has skills like Marketing Strategy, Brand Management, Trade Marketing, Integrated Marketing, Fmcg, Customer Insight, Strategy, Marketing, Market Planning, Management, Fast Moving Consumer Goods, Digital Marketing.
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