My name is Chris Logsdon, but you can call me Logs. I am a New York-based creative with more than two decades of experience in the advertising industry. I spent the last nine years of my career at VaynerMedia and The Sasha Group. Halfway through my time there I transitioned from a traditional Creative Director role, developing strategically and data-driven creative campaigns, to focus primarily on brand identity. I helped build a comprehensive team of strategists, designers & copywriters and a process that yielded best-in-class identities for each of our clients. As a seasoned creative, I have the passion of a rookie and I pride myself on the ability to adapt to changing circumstances as well as work quickly and accurately under pressure, all while keeping an eye on the end goal: creating a happy and healthy working environment for those around me and delivering breath-taking creative work.HARD SKILLSSkilled conceptual thinker guided by strategic rationale • Educated in the multiple stages of the brand identity process,from research to naming to execution & delivery • Proficient in creating distinct identity systems, applications and guidelines • Love working in a collaborative team environment and efficient when working on my own • Comfortable in client presentations, matter of fact, I love them.TOOLSPencil & paper (I prefer Bienfang® translucent marker paper) • Adobe Creative Suite - Photoshop, Illustrator, Indesign • Figma • MIRO • Loom • Keynote • Google Slides • I love learning new programs as they come about.SELECT CLIENTSPepsiCo • MasterCard • NASA • Kevin Hart • UTZ • Georgia-Pacific • Carnegie MelonCLIENT CATEGORIESTechnology • Sports • Space • Food & Alcohol • Shipping/Logistics • CPG • News Networks • Travel • Fashion • Education • HealthcareFUN FACTSI'm a small-biz owner (The GodSpeed Co.) • I ride vintage motorcycles • I grew up in Japan