Marketing/Web Coordinator
Alverno College
Created and updated content and photos on Alverno’s website, which resulted in a current, relevant and integrated site. Coordinated and managed projects on a daily basis, which resulted in cost savings, improved efficiencies, deadlines being met and increased recognition and respect for the college. Web Content and Systems:• Researched, edited, created web copy designed to support enrollment and a positive brand image• Developed content strategies and sought new information for Alverno’s website • Designed and managed content processes for academic departments, including consulting on design and writing effective web content for academic and non-academic web pages• Designed and managed user testing for website with prospective and current students, faculty and staff to determine specific needsProject Management:• Managed web content and strategy with web vendors, agencies and administration • Managed and implemented photo shoots for marketing, including location and talent scouting • Managed college sponsorships• Managed media inquiries, arranged interviews and scheduling, tracked and archived received coverage• Wrote copy for various publications and vehicles including Alverno's key publication, Alverno Magazine• Proofread and edited college materials• Wrote and disseminated media releases• Established excellent working relationships with external vendors
