In a rapidly changing marketing environment, it is important to respond to client needs quickly, and to suggest a clear solution for the issue. First, Cheil Worldwide uncovers the most effective contact points where a client’s brand meets the consumer. With that knowledge in hand, our service departments work together to provide the optimal integrated solution for each client’s precise need. And now, we are able to bring that same level of precise, integrated planning to countries around the world through close collaboration with our large global network.

Consultancy work

The role has been created to focus on product innovation, further development of the field and customer management models and bringing to life the extensive experience of the UK with data and Retailer partnerships (Walmart, Asda, Sainsbury) to the Australian market. In the current competitive Field Marketing environment, differentiation is a key driver for the investment in this new role. Chris’s observations of the UK market in recent visits, background in Retail and experience positions her well to deliver on the above brief for the overall group in Australia.

Powerforce are part of The Blueprint Group, who operate nine market leading businesses in twenty seven different countries and is the largest independently owned group of agencies in Australia. The Blueprint Group employs over 3000 field personnel and works with Retailers and Suppliers to deliver value as measured by our clients- including awarded UK Field Merchandising Agency of the Year three of the last four years!Established in 1980, Powerforce are a Sales & Merchandising business that provides field solutions for Retailers & Manufacturers, we offer Sales and Merchandising, Planograms, Shopper Experience programs, our goal is to Activate our client KPI’s at the point of purchase.The Powerforce offer is EFFECTIVE, EFFICIENT and INNOVATIVE. We have unparalleled coverage nationally by geography and channel, our training & development is to an accredited standard, we are continually investing in the people who drive performance and we are committed to driving productivity. Powerforce provide a competitive advantage by searching for ways to provide clients with an edge and delivered an improved ROI.Powerforce represents leading retailers and suppliers and have a unique insight into the drivers of performance at store level so that we can provide our clients with a sustainable competitive advantage.

We provide retail field marketing for companies that require specialist skills in Mass and Grocery channels.Utopia Sales utilises a shared field force to provide a cost effecient model for our clients.We also complete planogram work in Coles, Woolworths and Frankins.

The business partnered with clients to deliver improved sales results via assessment of clients businesses to enhance the customer experience.Services include: Education Programs, Mystery Shopping, Compliance and process auditing, Retail analysis, Sales Incentives, Program Design and Strategic Solutions.

Account Management and strategic direction for several areas of Optus. Services include: Field and Sales Management teams, Education Programs, Compliance and process auditing, Retail analysis, Sales Incentives, Program Design and Strategic Solutions.

Strategic management, importing, development and marketing of the corporate brands for Franklins Limitied of No Frills and First Choice.

Over the years completed a number of roles in Retail Operations, Project management around system development for Retail Operations, Buying and finally before the managed sell down of the company Corporate Brands.