Chris M. George Email & Phone Number

London, Gb

Limassol, Cy

Newly established role to lead the B2C subscription app portfolio company transformation from marketing-led to product-led.▪Oversaw all aspects of product management, including team culture, hiring, talent assessment, strategy, and execution.▪Spearheaded the shift to a customer-centric product culture through weekly product insights and monthly product meetings. ▪Successfully hired key direct report roles to oversee the four critical areas of the product function for the company: product portfolio, platform, design, and user research.▪Pioneered the creation of a dedicated user research center of excellence, elevating user-centricity in the organization.▪Transitioned focus from output metrics (revenue) to input metrics - including introducing product's north star KPI (minutes per user per month) and changed company culture from output-focused to outcome-focused.

Chicago, Illinois, Us

Oversaw all aspects of loyalty across diner and restaurant user types, along with overseeing all aspects of Grubhub's B2B2C campus mobile/kiosk food ordering product offering across 250+ university campuses nationwide.▪Oversaw all aspects of Grubhub+ subscription offering, diner promotions discovery in-app, restaurant promotions supply.▪Grew Grubhub+ subscribers by 1,930% through refining product-market fit, funnel analysis and optimization, rapid experimentation, and executing on partnership opportunities▪Grew Grubhub+ subscription revenue by 228%.▪Grew percentage of Grubhub+ subscribers overall order mix by 740%.▪Oversaw the complete reinvention of campus kiosk/POS hardware and software - increasing order completion from 77% to 99.99% (+30%), decreasing support calls by 74%, and reducing hardware costs by ~$2 million.▪Introduced cutting edge reusable containers program with a 81% signup rate and a 99% return rate.▪Rebuilt menu configuration leading to a 49% decrease in menu support tickets and 20% increase in NPS score.

Seattle, Washington, Us

General Manager of business unit that partners with 3rd party developers to create hit mobile games. Pioneered new business model to create a profitable business that has had sustained success in a notoriously competitive space.▪ Oversaw all aspects of the organization including studio culture, strategy and execution, game content acquisition, game development, marketing, data analysis, financial modeling, and staffing.▪ Over $682 million in studio gross bookings and 80% CAGR in annual gross bookings ($4 million to $136 million) since joining in 2013.▪ Oversaw significant studio expansion from 22 people in 2013 to 146 people today (direct and allocated).▪ Games portfolio has reached #1 top grossing game ranking within individual countries 87 times and includes Gummy Drop! (Over $448 million in gross bookings), Cooking Craze (Over $153 million in gross bookings), and Disney•Pixar’s Toy Story Drop! (Nearly $10 million in gross bookings).▪ Cultivated a learning culture with an emphasis on customer experience and fast, intelligent decisions within operational Build → Measure → Learn loop to efficiently maximize customer lifetime value.▪ Hired great people who are great at what they do and who feel empowered to efficiently optimize their area of focus.

Seattle, Washington, Us

General Manager of business unit that partnered with 3rd party developers to create high-quality mobile premium games.▪ Defined business strategy and owned execution for Mobile business unit.▪ 102 person organization with $24 million in revenue in 2013.▪ Increased content velocity by 33% and substantially increased quality of content released.▪ Created innovative strategies to increase distribution strength on iOS platform.▪ Initiated balance sheet cleanup that involved cancelling and writing off millions in old content contracts that no longer penciled.

Seattle, Washington, Us

Defined product strategy and owned operational marketing execution (direct mail, loyalty programs, promotions, emails) for customer retention across PC and mobile platforms. Led a number of strategic product initiatives including:▪ The Intelligent Merchandising initiative where I defined and oversaw the business rules and architecture that enables real-time collaborative filtering to provide customers with personalized product recommendations▪ Promotions 2.0 which enabled enhanced promotion functionality and led to the company’s first ever $1 million day.

Seattle, Washington, Us

Led a number of strategic product initiatives including:▪ The first-time-customer coupon project where I won company’s Innovator of the Quarter. Over 7.6 million customers and counting have redeemed this specific coupon type.▪ The Receipt Upsell project that increased average order size by up to 40% and increased revenue by $4 million ($1 million+ annually).

Executive leader of application development and support department targeting finance and supply chain. Management scope included budgeting ($2.2 million OpEx, $6.8 million CapEx), staffing, project management, organizational structure, IT governance, and strategy planning. Routinely collaborated with business and IT management executives to align tactical projects with strategic business drivers. Supervised teams as large as twenty-four direct/indirect reports. • Turned around twice-failed, $6.8 million, multinational project to migrate company from legacy Great Plains application to Oracle Financials, delivering this high-visibility implementation on-time and under-budget. • Navigated rapid personal learning curve for development best practices specific to Oracle Financials to effectively provide strong leadership and strategic oversight for team. • Cultivated positive work environment, resulting in cohesive global team that consistently met Oracle project milestones under extreme conditions (tight deadlines, long hours, strained business relationships). • New system delivered substantial operating efficiencies through automation, scalability, business process enhancements, and robust reporting functionality. • Led post-mortem team to troubleshoot root cause behind failed attempts to resolve infrastructure problems with Hyperion financial application and innovate/execute new solution. • Oversaw team of developers and hardware/network engineers in migrating servers to new datacenter, rebuilding servers from scratch, and transferring live production data with zero downtime for business. • Vastly simplified user maintenance enabling 50% reduction in software maintenance staffing needs. • Reduced department spend from $4+ million to $1.9 million in a single year while sustaining quality/service levels.

Managed all aspects of developing and maintaining backend application suite including CRM, product management, billing, fraud, targeted marketing, and return logistics systems. Directed twenty member, multi-discipline teams in implementing lifecycle strategic ecommerce projects. • Spearheaded initiative to transform company from simple end-consumer ecommerce model to enterprise-level ecommerce platform model (implementing virtual private-label websites). Led enterprise project to merge nine distinct product databases into universal database, and was technical manager for on-time/under-budget delivery of three enterprise-level virtual private label ecommerce websites. • Guided team in rewriting entire proprietary rules-based fraud engine and key elements of billing system and implemented internal payment gateway that allowed unlimited transactions for low annual license fee. Introduced multiple safety measures that halted rampant problems (over/under-charging, fraud, etc.). Reduced chargeback rate 80% (saving nearly $8 million), cut annual credit card gateway processing fees more than 80% (saving $100,000 per year), and slashed rate of double-billing incidents.• Led high-visibility project to develop scalable service-oriented architecture (SOA) that revolutionized web-based product catalog updates for 2+ million skus across more than a dozen suppliers. Transformed once-daily update process into dynamic real-time updates for as many as 100,000+ data changes per hour. Achieved increased sales, lower customer service costs, and improved customer experience. • Orchestrated initiatives to nearly double payment methods accepted through ecommerce system from seven to thirteen, significantly increasing sales volume, profit margins, and average order size.

Teamed with CTO and peer to innovate comprehensive architecture design and provide needed development oversight for struggling project to build next generation of company’s flagship time and expense application. Interviewed and hired top development staff to ensure fulfillment of milestone delivery dates.

Developed and maintained ecommerce platform including high-availability shopping cart and checkout systems that drove high order volumes (up to 90,000 orders per day), generating as much as $5 million in daily revenues.

Oversaw lifecycle technology development projects for variety of Fortune 1000 clients including Microsoft.

Everett, Wa, Us

Designed multiple custom applications that improved operations in diverse areas of business. Led $500 million company into ecommerce space by architecting and developing cutting-edge, flagship ecommerce website platform from the ground up that enabled seamless sale of products over the web.

Hired by CEO to direct all aspects of 15-member development division. Management scope including budgeting, staffing, and lifecycle project management. Delivered world-class customer satisfaction, contributing to record $1.2 million annual revenues. Leveraged extensive experience in web technology to lead transformation of company from traditional client/server application to web database application model. Played key role in hiring top talent to expand organization from three to twenty-two employees in two years, supporting rapid company growth.

Redmond, Washington, Us

Installed, tested, and improved Microsoft Exchange Web Connector email application. Redesigned entire user interface, significantly increasing usability, familiarity, and efficiency over initial version.

Recruited by CEO for internship and retained to manage all aspects of web development. Built strong website portfolio that created visibility and credibility for this startup business web development company and positioned firm as leader in their market.