Business Scientist
Current• Designed and conducted various levels of quantitative and qualitative studies and associated research for companies to assist in the development of actionable strategic business plans• Drastically increase brand awareness using Ad software provided by Google, Yelp, Facebook, and Instagram. Obtained Certifications from Hubspot Academy in Contextual Marketing, Digital Marketing, SEO, Social Media Marketing, and Inbound Marketing. • Partnered with 43 colleges and universities around the U.S. to launch a remote internship program that holds 10-15 students every semester. • Work closely with Fortune 500 Companies and government agencies to advise on social, economic and consumer challenges using economic indicators and regional consumer data. • Advises companies on innovative ways to reach new customers, engage with existing customers, and promote their desired culture, mission, or tone through effective digital marketing and statistical data analysis. Uses programs such as Meta Business Suite, Google Ads, SEMrush, Sprout Social, Hubspot, MoDash and Buzzsumo to conduct in-depth internal research on brands to identify potential opportunities and weaknesses.