Chris Mosier Email & Phone Number

Carrollton, Tx, Us

Dallas, Texas, United States

Dallas, Texas, United States

Dallas/Fort Worth Area

Dallas, Tx

Dallas/Fort Worth Area

Client: 7-ElevenLead development and execution of social media strategy, ensuring alignment with client business and marketing objectives to increase share of voice. In 2013, successfully executed strategy, leading to a 77% increase in Facebook engagement and launched Instagram presence for two lead brands.Implement client reporting processes to track performance of social campaigns by developing standard metrics and social targets. Consistent reporting focuses on driving insights to optimize business performance.Responsible for developing monthly content calendar and programming across multiple social channels, including Facebook, Twitter, Instagram and Foursquare. Lead collaboration of multiple departments to ensure creative direction is aligned with ongoing strategy.Supervise community manager, ensuring timely responses and quality of interaction. Provide weekly prioritization of activities and on-going mentorship for long-term development.Drive internal and client education on new social platforms, platform updates, social tools and timely opportunities.

Dallas/Fort Worth Area

Responsible for all agency management, including media, creative and public relations. Cross coordinate all efforts to maximize efficiency and ensure budget alignment on all projects.Coordinated development of all creative materials with foreign offices in France, Germany and Japan to create global efficiency and consistent brand messaging. Managed delivery of creative assets to over 40 international distributors.Developed and execute social media strategy for e-commerce site, coordinating with PR agency to engage active bloggers, spread brand messaging and drive sales awareness. Results showed growth of Facebook likes by 207% and Twitter followers by 225%.Led development and distribution of premium point-of-sale materials for key retailers, highlighting unique product benefits and improving shopper interaction.Developed new product testing tools to improve flow of insights into user benefits. Processes include assembling and managing focus groups, recruiting street teams nationwide and producing creative content for viral seeding.Managed all live events , including coordination of logistics with event staff, booth production and on-site set up, development and production of collateral, and oversight of execution.

Dallas/Fort Worth Area

Executed event marketing strategy to associate brand with physical fitness through partnership with Walt Disney at the Wide World Sports Arena in Orlando, including coordination of logistics with the Disney events team, on-site retailers and the Heelys national skate teamManaged international commercial shoot in Berlin, including contract negotiations with overseas talent, on- site supervision, and planned and executed follow up promotional holiday tour in key retail locations throughout New York.Assisted the launch of the first Heelys e -commerce shop by leading a cross-departmental team to create a process workflow from order to shipment, developing consumer policies, and executing marketing strategy, leading to a YTD average monthly sales growth of 68%.Managed all retail marketing initiatives, including the design, production and distribution of sales collateral, management of point-of-sale materials, execution of national tradeshows, and management of cooperative advertising program.

Dallas/Fort Worth Area

Supervised team of five regional event marketing managers. Responsibilities included managing event marketing schedule, consolidation of data from retailer visits, and maintenance of weekly national performance reports for review by marketing manager.Recruited, trained and managed rotating pool of 15 skaters with mass appeal to target demographic for use in production of creative materials and event marketing initiatives, including product demonstrations, retailer store openings and grass roots events.Conducted employee training seminars with retailers to instruct managers and sales associates on product selling points, ensure proper merchandising, and gather Heelys and footwear industry sales information.

Greater Denver Area

Clients: Qwest, Excel Energy, Westwood CollegePerformed research for competitive analyses for prospective clients' RFPs, including researching current media mixes and available advertising resourcesAssisted account services team with routing and proofreading creative materials to ensure accuracy of work

International Studies, German

Ba, Germanistik