Chris Newton Email & Phone Number

Los Angeles, Ca, Us

Senior marketing executive for a portfolio of independent hotels and resorts in Southern California. Leads marketing and commercial strategies: demand generation, acquisition and retention, growth, revenue generation, channel management, media mix, segmentation, customer relationship management, guest experience and engagement, branding, content, campaign development, analytics, public relations, partnerships, and the corporate marketing strategy.

Newport Beach, Ca

Led digital marketing team and strategy for luxury and full service resorts: The Resort at Pelican Hill, Fashion Island Hotel, and Hotel Irvine, including all food and beverage outlets, catering, spa, golf, and marinas.• Grew digital revenue +31% in Q1 2020, including 11 point share shift from third party channels, resulting in additional cost savings• Introduced and launched campaigns in new channels impacting several business segments, including group and event lead generation… Show more Led digital marketing team and strategy for luxury and full service resorts: The Resort at Pelican Hill, Fashion Island Hotel, and Hotel Irvine, including all food and beverage outlets, catering, spa, golf, and marinas.• Grew digital revenue +31% in Q1 2020, including 11 point share shift from third party channels, resulting in additional cost savings• Introduced and launched campaigns in new channels impacting several business segments, including group and event lead generation, and highly targeted leisure marketing strategies Show less

Denver, Co

Oversaw Ecommerce efforts 65 Marriott, Hilton, and Hyatt hotels in primary U.S. markets. Designed and executed digital strategies to drive revenue and demand, and led corporate team, hotel teams, and third party partners to exceed production goals: • Grew 2018 direct channel digital revenue +23% • Lunched multiple campaigns in a variety of new channels with double digit ROIs• Represented company and franchise community on advisory boards and committees with Marriott and Hilton

Hawaii

Managed all marketing efforts for Marriott Hawaii resorts and hotels, including: • Digital media, social media, email marketing, digital content, influencer marketing, partnership marketing, promotional marketing, reporting, building marketing strategies, and managing relationships with all hotel owners and stakeholders.• Grew market hotel website revenue by 40% in 2015• Oversaw multi-million dollar property and cluster marketing budgets, generating 10x revenue return on… Show more Managed all marketing efforts for Marriott Hawaii resorts and hotels, including: • Digital media, social media, email marketing, digital content, influencer marketing, partnership marketing, promotional marketing, reporting, building marketing strategies, and managing relationships with all hotel owners and stakeholders.• Grew market hotel website revenue by 40% in 2015• Oversaw multi-million dollar property and cluster marketing budgets, generating 10x revenue return on investment for owners and stakeholders Show less

Chicago, Il

Managed online marketing activities for a portfolio of 40 Hilton hotels across the Midwest, including: • SEO, PPC, reputation management, email, direct response, social media, and other types of campaigns. • Led website revenue growth of 70% YoY in some markets; 30% total portfolio growth• Responsible for driving revenue and conversions through local and regional digital marketing.

Boulder, Co

Oversaw all B2C and B2B online marketing initiatives for 550 different brands, including CVS and Office Depot. Tactics included SEO, email marketing, A/B testing, Analytics, all PR and media outreach, and business development. • Grew email marketing list from 250,000 to over 7,000,000 subscribers in under two years• Managed business development relations with top accounts; project management; and manage the company's partner/public API program.

Denver, Co

Authored two technical books commissioned by Microsoft and published by Que: Special Edition Using Microsoft Office Project 2007 and Microsoft Office Project Server 2007.

Bachelor Of Arts - Ba, English, Creative Writing

Education record