ScultureAI is a technology startup, developing innovative solutions for shaping organisational culture. Our unique approach uses state-of-the-art AI to coach everyday interactions (such as writing emails or messaging colleagues) when staff are interacting with each other and when they are communicating with external stakeholders. Shaping culture at this level has been impossible till now. ScultureAI’s proprietary technology and methods change that.Andrew Rashbass, the founder of ScultureAI, brings thirty years of experience in international corporations to address a persistent challenge: shaping the right organisational culture for success. Current tools and methods for cultural change are often ineffective and most culture-change initiatives fail to achieve their goals (Harvard Business School, 2021). Traditional approaches perform well when diagnosing issues with an organisation’s culture and developing the values and culture needed for success.However, they struggle to implement the changes they know they need because the available tools:• Trickle down the organisation but don’t reach deeply into the organisation• Fail to influence everyday digital interactions• Fall short in remote work environments• Are episodic or one-time efforts• May have too narrow a focus like inclusivity• Don’t address conflicting cultural goals within an organisation• Can be prohibitively expensive• Are usually led by consultants, not internal staffMicro-interactions, especially digital ones, are the real fabric of organisational culture. These ubiquitous, yet often overlooked, interactions are the key to culture change. With a longstanding passion for AI and in particular insights from his work in the van der Schaar Lab (a world-leading machine-learning Lab), Rashbass saw the potential for AI to help shape culture at scale. This insight led to the creation of ScultureAI, a company dedicated to transforming organisational culture from the bottom up.

Marlee (Fingerprint For Success) is a pioneering GenAI coaching, talent marketplace, and human development platform that empowers enterprise, teams and individuals to achieve their full potential within the work environment.My role involved establishing and managing the global sales and strategic partnerships function with high-growth ventures, enterprises, technology partners, venture capitalists, and consulting services across APAC, EMEA, and the US. I achieved significant success in securing partnerships with various high-growth ventures, enterprises, and strategic partners globally.Marlee (Fingerprint for Success) successfully raised $5M in 2023.

EdApp (acquired by SafetyCulture for $40 million) is the worlds most loved digital micro-learning platform. We have a better mobile learning management system designed for today’s digital habits, delivering more engaging and effective micro-learning directly to learners anytime and anywhere.The role was part of the Enterprise G2M team at EdApp to support large enterprises in creating data driven, engaging, relevant training content through digital microlearning. Successfully formed partnerships with organisations such as the largest hospitality provider in Australia and a NSW government transportation department. EdApp was successfully acquired by Safetyculture for $40 million.

Cappfinity is the world leader in strengths-based assessment, providing award-winning recruitment and development solutions for organisations across the globe. Founded in 2005 by Dr Alex Linley, a leading expert in positive psychology, and Nicky Garcea, occupational psychologist, we bring together strengths expertise, data, innovation and human experience to assess and develop capability, fit and potential. Our teams in the UK, US and Australia are proud to be working with more than 150 organisations and over 5 million individuals in service of our shared purpose –strengthening the world.As one of the first employees for Cappfinity Australia, my role was to introduce Cappfinity’s assessment and development solutions to Enterprise companies and assist with the Go-to-market strategy. In our 2nd year of operation, we successfully won the best region, achieving 136% of target and partnering with a number of fantastic Enterprise clients across the Asia-Pacific region.

Nvoi (Acquired by Applyflow in 2018) is an end-to-end employment platform where forward-thinking companies can find, book, onboard, pay and manage the best freelancers and contractors in town with just a few clicks. Employers get direct access to skilled, rated and vetted candidates 24/7, so jobs get filled faster, with less fuss. It gives more flexibility and control to freelancers and contractors too, adding to happiness at work and overall productivity.Nvoi used a pay-for-what-you-use model, meaning companies only pay for skills when they need them, significantly reducing labour costs. We also ensure peace of mind for freelancers and contractors by paying on time, every time.My role at Nvoi involved working closely with the CEO and Board members to head up growth and partnership, securing new logos and GTM strategies. I contributed to considerable platform changes, working closely with the Devops, UX and Design teams.Nvoi was successfully acquired by Applyflow in 2018.

Indeed is the #1 job site worldwide, with over 200 million unique visitors per month. Indeed is available in more than 55 countries and 26 languages, covering 94% of global GDP. Indeed in Australia has over 4 Million unique visitors per month seeking employment opportunities.Indeed gives job seekers free access to millions of jobs from thousands of company websites and job boards. As the leading pay-for-performance recruitment advertising network, Indeed drives millions of targeted applicants to jobs in every field and is the most cost-effective source of candidates for thousands of companies.My role at Indeed was assisting in launching the platform in the Australian market focusing on SME to Enterprise companies nationally; educating them on the benefits, how the site functions and the immediate costs it can save them on recruitment advertising and on-line marketing costs.

Achieved 209% of my new business quota and 160% of total revenue that resulted in being promoted to Senior Account Executive

SThree is a FTSE 250 global recruitment company and working under the Huxley Brand, focusing on Banking, Finance and technology division managing the full 360 recruitment cycle. Personally built a newly formed Digital and Marketing Analytics Desk. Succesfully developed new client relationships with major domestic banks, insurers, consultancy, Telco and Media Agencies in ANZ.