Managing internal /external communications, website content, media/public relations efforts, storytelling and social media strategy for Salem Public Schools.

Managed internal and external communications, website content, media/public relations efforts and storytelling for Chelmsford Public Schools.Helped transition eight school websites from Blackboard CMS to WordPress with significantly enhanced aesthetics and organization. Also transitioned websites into news platforms resulting in increased views and engagement.Spearheaded public relations and social media campaigns for Boston 25 News 'My School Rules' contest which won a $5,000 grant for Chelmsford's Parker Middle School.Grew social media engagement significantly: 83 percent growth on Facebook, 64 percent on Twitter, 31 percent on Instagram and 17 percent on LinkedIn.

Connect merchants with today's POS, mobile and e-commerce technology to increase revenue and cut costs.Recognize and solve pain points for merchants to identify the best solutions for their businesses.Educate and guide merchants on processing fees and banking best practices.Remain as a consultant for consistent PCI compliance and payments issues.

Provide content in the form of blogs, actionable website copy, social media posts and Google Adwords campaigns, along with brochures, mailings and biographies for diverse businesses, including:Maine-Lee Technology Group, Best Agent Today, WRK Consultants, LobsterAnywhere, Medical Laser Technologies, Healthcare IT Leaders, Samray Design (for American Specialty College, Riversbend Essex Restaurant, Essex Marina and Nunan’s Florist).

Generated organic leads through consistent web development -- content, video, podcasts and SEO strategy -- enabling Instabill to rank on Google’s Page One for more than 150 key words.Established Instabill as an industry influencer with features and placement in the top industry journals: ISO & Agent, Digital Transactions and The Green Sheet.Grew e-mail campaign subscribers from 8,000 to 15,000, resulting in increased leads and sales. Averaged 14% open rate and 6.8% click rate over the last year.Organically increased social media followers: Twitter (600 to 1,678 followers), LinkedIn (236 to 358), Facebook (886 to 1,245 likes).Represented Instabill at 3-5 international and domestic trade shows each year.

Nothing inspires me like a good human interest story. My favorite pieces included: -- Artist Ron Emmerling, who lost his right side due to a stroke, and now paints left-handed-- James Leahy, a blind skier-- The Newburyport Education Foundation, a philanthropic machine-- Lauren Sundstrom, who raised money to build a school in Ghana her junior year of high school-- Tosh Farrell, the most sought-after youth soccer coach in the world-- Civil War historians/re-enactors Bill and Liz Hallett-- Christmas Tree Santas, which gives free Christmas trees to area families in need-- Orren Fox, an expert beekeeper at age 18, teaching his craft to impoverished youths in Nepal

Consistently landed stories and features in major publications and networks such as The New York Times, Sports Illustrated, NPR, USA Today and ESPN.com among others.Oversaw strategic crisis communications when necessary.Oversaw budget for travel, publications, technology upgrades and student employment.Recipient, 2012 ECAC-SIDA Irving T. Marsh Award for excellence in sports information and media relations; feature story, A Huge Fog, third place nationally in the 2009-10 CoSIDA Writing Contest.Mentored 14 interns and students into careers in athletic media relations.