Chris O'Donnell Email & Phone Number

Bend, Oregon, United States

Our mission to help guide professional track and field athletes as they transition from their athletic careers to their business careers. We provide career coaching as well as the opportunity to gain meaningful work experience with our business partners.

Bend, Oregon, United States

Our goal is elevate the amplify the amazing stories of Track and Field athletes and their performances. We are focused primarily on generating more interest in the sport and engaging new and current fans. Specific areas of responsibility focus on building collaboration across multiple stake holders and alignment and execution against one shared long term vision.

New York City Metropolitan Area

Consult with CEO and Executive Team on multiple aspects of launching this start-up brand, including corporate vision and strategy, marketplace initiatives, team and culture, and product line development and merchandising.

Eugene, Oregon, United States

Advise CEO and Executive team on future corporate vision and strategic direction. Review and provide forward looking guidance on corporate objectives, budget and financials.

As Vice President Global Marketplace Integration for NIKE Training, Chris was responsible for the development and implementation of Global Integrated Marketplace Strategies that deliver long-term sustainable growth for NIKE’s largest performance apparel category. In a time of unprecedented Marketplace change, Chris helped to drive growth by leading with a digital focus: Leveraging NIKE.com while also integrating Key Retail Partners .com strategies. He lead the Training category to develop new commercial partnerships to create frictionless experiences for consumers. Chris also focused on building a balanced portfolio of business; across Digital and Physical, Direct to Consumer and Key Retail Partners, and all Geographies. His broad base of expertise has been developed through leading teams at both the local and global levels. From his role as VP of Global Sales for NIKE Running, as well as VP of Global Marketplace Integration for NIKE Training, Chris has honed a clear business acumen of global dynamics.

Responsible for development and implementation of Global Integrated Marketplace Strategies that deliver long term sustainable growth for NIKE’s largest performance category. Focused on building franchises as well as driving innovation to deliver growth through key Retail Parnters in all Geographies.Lead the development and execution of long term as well as seasonal growth strategies.• Create strategies that truly integrate the marketplace with particular focus on aligning digital (NIKE.com as well as key Strategic Partner .com) and brick and mortar distribution plans.• Align seasonally with Global Product, Merchandising and Brand teams to create strong, executable seasonal Go To Market strategies.• Work closely with Geography Sales Teams to align seasonal assortments and category strategies against local marketplace capacity plans and opportunities. • Maintain constant and consistent understanding of the global marketplace through extensive travel, strong communication with local teams, and focus on Strategic Global and Geography Accounts.Ensure sales and revenue plans are built to deliver long term, sustainable growth.• Create global marketplace capacity plans, with specific focus on key markets and accounts. Utilize analytics and vast array of metrics to track results and inform future strategy. • Ensure and enable a pull market through consistent measurment of market dynamics as well as sell in and sell through of key franchises.• Create Fiscal Sales Strategies for NIKE Running that drive the Category Vision as well as Global Sales functional goals and budgets. Ensure strategy is aligned with Geography teams to drive execution.Develop the team. • Through strong communication and relationships, lead a globally decentralized team toward common goals each season and Fiscal Year. • Focus specifically on individual develpopment to continuously build a bench of talent for the future.

Responsible for driving sales for NIKE Running in North America. Lead the team to set and execute seasonal strategies that lead to Running becoming the largest Category in NIKE’s largest Geography. Drove the North America Sales engine to deliver a three year CAGR of +21% from FY10 – FY13.• Leveraged momentum in Running to grow profitably across all channels, in Footwear, Apparel and Equipment. • Maintianed discipline, through a robust allocations process, against managed growth in key Footwear franchises.• Emphasized opportunities in Apparel and in Women’s to lead the marketplace.Lead a highly motivated and talented team to create and execute seaonsal sales strategies that aligned to category growth plans and account capacity plans.• Worked closely with Merchandising to build specific product assorment plans to hit category and account targets each season.• Leveraged strong metrics and reporting tools to build foundation of strategy.Relentlessly focused on Opportunities and Competitive Threats• Rallied Global Product Creation teams to react to short term opportunities (Women’s Apparel) and and threats (Reebok, Adidas).

Responsible for Kicking Asics Ass in Japan. NIKE Japan Running successfully hit budget, took market share from Asics and Mizuno and delivered brand enhancing product + experiences. Delivered Results.• Enabled sustained growth despite 18 month economic downturn by focusing on underpenetrated areas. • Leveraged Apparel growth to finance Footwear Reset to better position for long term.Ensured that Product Assortments were Built to make the Japanese Runner Better.• NIKE Speed (FA08 launch) brought credibility to NIKE in racing in Japan. NIKE gained over 20pts of MS to overtake Asics.• Lead in the development of the “Indi Runner” product assortment, built from local insights – driving our AP and Women’s business. Women’s now 50% of AP total, from 30% in FY08.Lead the development and execution of Category Strategic Plans.• Authored the FY09 – 13 strategic plans to align with NIKE Japan and Global Running Strategy.Aligned team on Seasonal Strategies to Enhance and Execute against Global Intitiatives.

Responsible for the sustained growth of the Asia Pacific Regional Footwear business - $1.3B in futures revenue in FY07. Created regional sales strategy to lead portfolio of eight countries to profitable growth.Created and implemented a Regional Footwear Sales Strategy focused on long term, profitable growth.• Lead the development of growth strategies in each country.Set Seasonal Sales Strategies to enhance and execute against corporate or regional consumer intitiatives.• Changed the selling process to highlight key concepts.• Work closely with Country Footwear Sales Managers to ensure execution of set strategies.Developed an improved forecasting process to ensure that appropriate information is available and accessible.

Responsible for the global product line that represented $918 M in FY’06, or 14% of global footwear revenue. Created an environment focused on inspiration, collaboration, and generation of new concepts.Lead and inspired the product management team: Established a strong team focused on product excellence, regional expertise and alignment, strong relationships within the triad and a shared vision of success. Successfully managed the global men’s running footwear line, NIKE’s single biggest footwear category, to hit category revenue and margin targets. Introduced new concepts to market: NIKE Free, Air Max 360 and NIKE+. Collaborated with Innovation Kitchen, Brand Marketing, and Sports Marketing and Sales to help develop the product and GTM strategies.Ensured that Product Leadership is clear cut: 11 Runner’s World Magazine Awards.

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