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⋆ Copywriting ⋆ Product Marketing ⋆ Community Development ⋆ Communications ⋆ I effectively translate concepts, goals, and technical details into creative content that highlights user benefits and connects with people. Experience has taught me that communicating authentically with the user community, understanding their needs, and responding to their feedback, is the key to success for a product or service.I also work as a set carpenter for a professional theater company in the Boston area, because I love making things and working with creative people. Click on my Contact Info above to view my portfolio site.
Lcb Senior Living, Llc
View- Website:
- lcbseniorliving.com
- Employees:
- 437
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Client EngagementLcb Senior Living, LlcBoston, Ma, Us -
CarpenterNorth Shore Music Theatre 2021 - PresentBeverly, Massachusetts, United StatesMember IATSE Local 11. While marketing and content development are my primary focus, I love building things and working with creative people. NSMT is the largest and most successful professional theater company in New England and has produced award-winning theatrical productions for over half a century. I have a deep love for live theater and am excited to apply my carpentry skills to create sets for each show.
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Founder And PrincipalChris Parsons Ftw Nov 2016 - PresentNewburyport, MaContent creation, product management, sales analysisServices I provide to partners and clients:Product development, interface upgrades, and public relations➞ Improved user experience, trained existing clients, and onboarded new clientsMarketing, monetization, event strategy and support, and digital strategy plans➞ Increased sales and contributed to business growth and visibility.Product analysis and assessments➞ Increased revenue and broadened sales strategyCoaching community teams➞ Streamlined the process, saved time, and allowed scalabilityResearching and developing territory expansion plans➞ Clarified obstacles and opportunities
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Product ManagerActive Science 2019 - 2021Greater Boston AreaActive Science integrates physical activity, STEM learning, and games in the K-12 space. I oversee the ongoing development of the app used by students, scale the program to include more students and new locations, write copy for the website and our PR agency, and facilitate the training and onboarding of new people administering Active Science programs. -
Marketing ConsultantWxrv / 92.5 The River Northeast Broadcasting Company 2018 - 2019Haverhill, Ma- Wrote advertising copy for Boston area businesses and acted as a voiceover artist for advertisements.- Managed media partnership with Andover client renewing a beloved annual event. Negotiated contract, wrote the commercial script, provided event support, and acted as the primary contact between client and River event team and DJ during the event. Over 2000 in attendance. - Updated and improved the proposal design used for presentations by the sales team.- Researched the competitive landscape of on-air and print competitors including critical pricing data for the sales team.
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Senior Product Marketing ManagerMuzzy Lane Software 2013 - 2016Amesbury, MaEducation Technology CompanyI was an integral part of the leadership team orchestrating the company’s evolution from developing educational and commercial game software to cloud-based and mobile game-based learning apps. I developed product branding, conducted research, managed product channels, created multimedia content, and coordinated events. My work created valuable resources for our business development team as we established a different product strategy and business model.Developed branding and positioning for company’s digital game-based learning tools by conducting extensive research identifying the needs of both end-users and the decision-makers supporting them.➞ Identified opportunities while successfully redefining it from an educational game company to one empowering educators to create their own content.Despite an extremely limited budget and timeframe, delivered over 1200 surveys and interviews for a research study funded by the Bill and Melinda Gates Foundation. Created and implemented a strategy to scale the interview process and provide results from locations nationwide. Conceived the visual concept used to express results.➞ The quality and quantity of data established the veracity of the study's conclusions. The visual concept connected the results of the study to our company vision.Orchestrated the sale of our commercial game franchise by sourcing a buyer.➞ Delivered immediate revenue influx and established future revenue stream Drove PR strategy by producing product videos, developing content for the company website, maintaining social media, and generating copy for blogs, press releases, and other marketing materials. ➞ Established our new branding and provided sales tools showcasing the new products.Delivered presentation to Mass Technology Leadership Council, winning the highly competitive Leadership award for Innovation in Technology. ➞ Positioned company as a leader in education technology. -
Product Marketing ManagerMuzzy Lane Software 2009 - 2013Newburyport, MaEducational & Commercial Game DeveloperManaged marketing operations and channel development for the company's flagship product line, Making History. Sourced and secured emerging digital distribution channels via outreach and relationship-building➞ Established primary revenue sources for commercial game series that sold over 100,000 units worldwideWrote, designed, and copy-edited manuals and documentation for multiple award-winning games.➞ Enhanced partner relationships and improved customer experience.Drove public relations strategy through event appearances, media interviews, and high-profile panel appearances.➞ Raised company and product profile by securing interviews in national and local press, managing event appearances at major (70,000+) industry events, and acting as a speaker and panel moderator.Built a user community from zero to tens of thousands of active participants.➞ Established a solid customer base and nurtured customer advocacy for our line of commercial products.
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Community Manager / Content DeveloperMuzzy Lane Software 2004 - 2009Newburyport, Massachusetts, United StatesWrote game content and documentation, directed growth and management of user community. Built a user community from zero to tens of thousands of active participants.➞ Established a solid customer base and nurtured customer advocacy for our line of commercial products.Wrote, designed, and copy-edited manuals and documentation for multiple award-winning commercial and educational games.➞ Enhanced partner relationships and improved customer experience. -
Quality Assurance Test LeadAtari 2001 - 2004Beverly, MaGlobal Video Game Publisher Worked directly with industry-leading developers to evaluate and improve interactive game software prior to publishing.Drove gameplay improvements for some of the most financially successful game franchises of all time including Unreal, Neverwinter Nights, and Sid Meier’s Civilization➞ Quality of games released by our team contributed to record sales and revenue for Atari. Copy-edited thousands of lines of character dialog, manuals, and in-game materials➞ Improved user experience and gained expertise in technical writing and scripting. Experienced a wide variety of games targeted to many age groups, genres, and platforms➞ Ability to view games strategically resulted in assignments as design tester evaluating the overall game experience.
Chris Parsons Skills
Chris Parsons Education Details
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Theatre And Speech Communications
Frequently Asked Questions about Chris Parsons
What company does Chris Parsons work for?
Chris Parsons works for Lcb Senior Living, Llc
What is Chris Parsons's role at the current company?
Chris Parsons's current role is Client Engagement.
What is Chris Parsons's email address?
Chris Parsons's email address is ch****@****ast.net
What is Chris Parsons's direct phone number?
Chris Parsons's direct phone number is +135251*****
What schools did Chris Parsons attend?
Chris Parsons attended Salem State University.
What are some of Chris Parsons's interests?
Chris Parsons has interest in Education.
What skills is Chris Parsons known for?
Chris Parsons has skills like Product Management, Public Relations, Public Speaking, Business Development, Marketing, Software Documentation, Media Relations, Content Development, Event Planning, Community Development, Video Games, Game.
Who are Chris Parsons's colleagues?
Chris Parsons's colleagues are Sydney Krewson, Cdp, Susan Carbone, Susan Anderson Terry, Amber Murray, Paula Pelkey, Russ W. Wilson, Tara Nicholson.
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