Chris Peña is a recognized leader in streaming, digital content, and strategy development. At Univision Local Media, he drove transformative content strategies, spearheaded audience research initiatives, and led brand development for Univision’s owned stations and digital platforms, delivering measurable impact on audience engagement and growth.With a deep expertise in Performance-Driven Change, Chris has consistently leveraged data-driven insights to guide innovation, from launching NBC Latino to leading digital transformation initiatives at Univision. His proven ability to coach teams and implement strategic change has been showcased through his work with the Knight Foundation/ASU Broadcast Table Stakes Program and the Poynter/CPB Digital Transformation Program, empowering public broadcasters and members of the National Multicultural Alliance to adapt and excel in a rapidly evolving media landscape.A visionary brand strategist, Chris focuses on turning audience research into actionable insights, evolving local content operations into compelling, audience-first brands that meet and exceed viewer expectations.Chris is an active member of the National Association of Hispanic Journalists and a founding leader of Univision’s BiPOC Employee Resource Group. He also served on the Board of Directors for the T. Howard Foundation, a nonprofit committed to advancing diversity in media and entertainment industries.Chris is a trusted voice in the industry, previously sitting on the Consulting Council of the Consortium on Trust in Media and Technology at the University of Florida and serving on the Journalism Council of the News Literacy Project, further solidifying his commitment to advancing trust and diversity in media.