Chris Peña Email & Phone Number

United States

Miami, Florida, United States

Coached 8 Public Media teams, and two teams from the National Multicultural Alliance, in two cohorts of the Corporation for Public Broadcasting’s Digital Transformation Program. Utilizing Performance Change methodologies, the teams were led through the process of creating and executing a 3-part challenge statement to address a real unmet audience need in their marketplace.

Phoenix, Az

Coached multiple teams -- commercial broadcasters and others -- on implementing Performance Driven Change in their organizations. This was the third cohort of the Arizona State Broadcast Table Stakes program. Worked with the teams on Problem Definition, Creation of a 3-part Performance Challenge, and Outcome-based goal measurement.

Greater New York City Area

Supervised all weekend news programming at msnbc and manage the weekend breaking news team. Live shows include Weekends with Alex Witt, UP with Steve Kornacki and the Melissa Harris-Perry Show.

Greater New York City Area

Founder of NBC Latino — the leading Hispanic-focused, English-language news and information digital property launched by NBC News.As Executive Editor of NBC Latino, I led all aspects of the business from P&L to operations, staffing & hiring, editorial direction and oversight of sales & marketing for the site. Led creation of business plan, development of editorial vision, oversight of technology buildout leading to the launch of the site.Increased the amount of diverse voices on the platforms of NBC News by recruiting a deep bench of contributors to NBCLatino.com, who subsequently contributed to MSNBC, TODAY, NBCNews.com, TODAY.com and Telemundo News.Created the process for NBC News and Telemundo News teams to work more collaboratively, which increased content output for both news divisions.

Greater New York City Area

Graduate of the 2012 Sulzberger Fellowship Program for senior executives from the world's leading media organizations. The Sulzberger Program, in cooperation with the Columbia University Graduate School of Business and Graduate School of Journalism, focuses on developing solutions for the future success of news organizations with immersive studies into innovation, forward-thinking business strategies, successful program and products design, agile use of emerging technologies and social media and other critical aspects of successful business leadership.The year-long fellowship program draws from the assets of Columbia University’s renowned Ivy League faculty, acclaimed consultants and past and present program Fellows who are all leaders in their respective media organizations to develop sustainable long-term performance solutions for news media organizations globally utilizing a challenge-centric approach.

Lead newsgathering, including Special Projects, overseeing 80-person staff & producing 30 weekly hours of local content. Led reinvention of newsroom culture & operations, through creation of Content Center, emphasizing multi-platform distribution, creating efficiencies and realignment of business costs. Leadership and expertise fostered operational success of reorganized team and created a direct two-thirds reduction in overtime cost. Recruit, lead and mentor highly skilled and diverse staff, supporting new operational systems and exceeding business expectations. Architect of consumer-focused theme days following financial upheaval in 2008, credit crisis in 2009 and foreclosure chaos in 2010. Led coverage planning & execution for several high-profile events:2008 elections & 2010 mid-term elections Chicago's Olympic bid Chicago Blackhawks Championship run and parade. Selected as sole rep of NBC Local Media & NBC News at 2009 NAHJ conference. Engaged in leadership, business & personnel relations courses at NBCU.

Responsible for leadership, editorial direction, strategic planning & execution of evening news-gathering efforts for both the CW News at 10 and South Florida Tonight at 11. Supervise and direct staff of anchors, reporters, meteorologists, writers, producers and assignment editors to achieve objectives & vision developed in conjunction with News Director.

Oversee news operation at the NBC/Telemundo owned station in the nation's fourth-largest Hispanic market. Supervise and lead news team to achieve the highest journalistic objectives. Manage & oversee news budget and all hardware acquisitions. Work closely with station GM to achieve optimum efficiency of news dept. Approve final programming decisions while working closely with news team and dept. heads.

Sulzberger Executive Leadership Program, Media

Bachelor Of Arts Degree, Radio And Television