Christopher Hanson Email & Phone Number

Started freelance consulting while working full-time at Dynamic CommunitiesRoutinely manage own website content, using data to identify pain points in customer experience and opportunities to provide additional informationPromote human-centered design approaches to improve content strategy, marketing, and customer experiencesConsulted local agency experts on content-related projects, including blogs and websites

Remote

SearchStax is the easiest and fastest way for marketers and developers to deliver the most powerful, relevant and robust search experiences. Managed Solr is a fully-managed SaaS solution that automates, manages and scales Solr infrastructure in public or private clouds:• Implement faster with less risk• Focus resources on building better search• Spend less time managing and supporting Solr SearchStudio delivers relevant and personalized site search experiences faster, easier and at lower cost:• Understand user behavior and uncover opportunities • Personalize search results for users• Optimize search ranking based on user searches• Create high quality content for our website, blog and social media platforms• Repurpose existing pieces of content into multiple assets• Research, pitch, outline and create differentiated downloadable assets, such as eBooks, whitepapers, case studies, infographics, video scripts, etc.• Understand how to find and analyze industry data to create data-driven content• Contribute to lead generation goals through a variety of content deliverables• Ensure that SEO strategies are being implemented effectively based on direction from the Digital Marketing Manager/SEO consultant• Gain an understanding of SearchStax’s ideal customer and target audience, and ensure all content speaks to the intended audience and strikes the right tone of voice• Communicate and collaborate with all team/project stakeholders and lead all content creation• Keep up to date with content marketing trends and propose new ideas for us to test as a team

United States

- Manage, update, and optimize the entire JourneyTEAM website strategy and 3–5-year plan to ensure success of all-up marketing and sales activities efforts- Handle all SEO details such as title tags, meta desc, keywords, etc.- Work closely with the content marketing team to establish web presence with blogs, webpage copy, and social media.- Manage Google Ad keyword analysis and maintenance- Establish proper inbound and outbound strategies to improve web traffic and organic growth of the website- Knowledge and understanding of Marketing Technology to best handle a healthy and growing web presence

Fargo

Drive content marketing, including the strategy, authoring, and production of compelling digital, print, and marketing deliverables, website content, and videos aligned with brand strategy Communicate content marketing plans and manage successful execution, working with cross functional teams including sales, customer experience, and product Attract prospects and engage customers by planning, producing, and managing webinar contentDrive consistent development of multimedia sales materials, blog posts, website and social content, and coordinate creative resources Champion and refine customer personas to help direct content strategy and distribution Brainstorm with team members to develop new content ideas Build social media following Track analytics to measure content engagement levels and use insights to propose strategy updatesManage content across all platforms, including web, email, and social media Understand and curate content to best align with the appropriate channels and platforms Design and implement creative marketing strategies to disseminate content Write, edit, and proofread content

Fargo, North Dakota Area

Provided recommendations to CEO on using CX practices to solve challenges around content management and organizational processesCreated wireframe and wrote copy for event landing pagesHelped create a journey map that reflected customer experience and documented potential pain points in service modelReviewed data in Google Analytics to identify user trends for a variety of channels, including website, paid digital ads, and emailDrafted marketing plans for national and international eventsConsulted marketing director and managers on content management best practicesManaged team of two marketing coordinators and contractors to execute event plans, coordinate with agency partners, and assist designersProposed framework for a content management program for content testing and optimization

Fargo, North Dakota Area

Managed multiple digital channels, including email, Google Search, Google Display, web, paid social ads, for key enterprise-level accountProposed new team alignment based on similar design-thinking organizations and agile methodologyCreated monthly strategy plans that showed stakeholders and agency partners to Targeted customers with relevant content in known lifecycle stagesDevelop and execute content auditsUsed journey mapping to show what content might be valuable as part of a change management effortCollaborate with designers to produce high-quality touchpoints that directed users to helpful information and conversion stepsWorked with insights team to identify trends and user insights, which would then inform monthly content planning

Fargo, North Dakota Area

Write content that aligns with content strategy, marketing campaigns, and channel key performance indicators.Collaborate with insights team to increase content performance and find opportunities for updates.Manage a variety of digital channels, including web, YouTube, PPC and promotional emails.Create and present monthly plans for managing digital channels.Collaborate with designers to produce promotional content for digital channels.Plan and execute content audits.Edit and proof content from others as needed.

Fargo, North Dakota Area

Review copy to ensure key messages and the client's story is told in a wide range of public relations projects, including bylines, case studies and press releases.Write copy for multiple creative projects, including collateral material, websites and print ads. Assign projects to team of writers. Assist with media relations planning meetings. Pitch writing ideas to editors and work with them to meet publication deadlines.

Fargo, North Dakota Area

Wrote copy for a wide range of projects, including bylines, case studies, press releases and websites. In addition to writing, reaching out to publications to secure editorial opportunities and pitch writing projects for publication. Attended tradeshows to support clients during one-on-one visits with editors.Conducted interviews with product experts or clients to gather information for writing projects.

Grand Forks, Nd

Research, pitch and write articles about the latest bioenergy projects and technologies.Cover trade show events through social media and web featuresMulti-task between multiple feature and department articles for Ethanol Producer Magazine, Biomass Magazine, Pellet Mill Quarterly and The Bakken MagazineOrganize interviews with industry and public leaders to supplement information from other sources

Fargo, North Dakota Area

Researched, written and proposed strategic media kit for client in Sioux Falls featuring over 8 deliverables for multiple media outletsUsed methods and tactics learned at NDSU to create and contribute to more than 15 different media projectsProvided current trends in media to marketing team, such as social, mobile, online, and television. Studied reach percentages and GRP to help the media buyer determine the effective frequency of ads needed to help capture certain target audiencesBuilt media lists and obtained pricing information through contacting other agencies and advertisersMaintained RFP database for client in playground equipment marketLed two other interns to brainstorm, draft, and pitch company Christmas video to internal team