My role started in marketing to scale revenue, but quickly morphed into overseeing the merger of two brands, re-structuring the company and every business element: operations, finance, people, analytics, tech, product, marketing, and sales. Key performance indicators:Revenue Growth: Scaled Contrarian Thinking to 8-figures in revenue within 12 months with a strategic roadmap to $50M+ leveraging owned media and paid channels. Leadership Progression: Rapidly advanced from Head of Marketing to CMO and COO gaining full P&L ownership and driving key executive decisions that bolstered growth and profitability.Product Revamp: Pared back the product offering from 16 separate products to 2 core courses and 2 communities to support higher membership, retention, and clear roadmap for customer ascension. Social Media Expansion: Developed the fastest-growing business and finance social channels growing the brand's audience to 10M+ fans and 1M+ newsletter subscribers.Mergers & Rebranding: Led the merger of two companies achieving cost efficiencies and eliminating redundancies while spearheading a complete rebrand to position Contrarian Thinking as a market leader.Product & Media Integration: Launched multiple new products, a top 50 podcast, and a NYTimes best-selling book aligning media and business divisions to support cohesive growth across the brand.

As the first marketing hire, my role was to build and support the marketing team, where we directly drove the company's growth and revenue generation for all of Scribe's services and expansion efforts. Re-branded the company from Book in a Box to Scribe, scaled the company from offering 1 service to a dozen, 19 people to 110, and $2m in annual revenue to mid-8 figures through its acquisition.Key performance indicators:Revenue Scaling: Surpassed all revenue growth targets including achieving 55% YoY top-line growth in 2021, even amidst pandemic challengesTeam Building: Recruited and developed a 12-member full-time marketing team creating world-class brand and revenue operationsMarket Disruption: Transformed the industry landscape by launching Scribe Book School establishing Scribe Media as the category leader generating millions in incremental revenueExecutive Leadership: As a member of the 4-person Executive team, drove vision, innovation and execution through rapidly evolving market conditions all the way through to its acquisition in 2023.

Consultant to founders and CEOs, provided expertise in category creation, positioning, messaging, brand building and developed comprehensive marketing strategies to support growth and differentiation.Growth for eCommerce and DTC Brands: Partnered with emerging and established brands to develop storytelling, market positioning, pricing strategy and WOM initiatives enhancing brand recognition and driving new revenue.Support for Local Businesses: Provided guidance to local, service-based businesses to tackle specific challenges and counter corporate competition preserving the "Main Street" spirit.

Directed a team of 10 in the strategic planning and execution of DriveTime’s marketing and brand initiatives.Progressed from Marketing Specialist to one of 16 Directors in a company of over 5,000 employees while managing a $55M operating budget to support growth and brand impact.Key performance indicators:Record Growth: Achieved a 200% increase in website traffic via SEO and PPC contributing to 25% YoY sales growth, over $3B in front-end sales and a $4B active loan portfolio serving 150,000 customers.Brand Transformation: Launched national TV campaigns that elevated DriveTime’s brand positioning it to compete with major car retailers and significantly increasing market share.Media & PR Strategy: Established a full communications and PR strategy that secured favorable media coverage for DriveTime, a company and industry typically underrepresented in public discourse.Strategic Initiatives: Core contributor in launching and spinning out sister companies Carvana (IPO’d in 2017), Bridgecrest and SilverRock.

zoomStand was the first portable standing desk and laptop stand that didn't sacrifice ergonomics or comfort in the name of simplicity. Debuted at CES 2013. Patented. Shuttered the company in 2016 due to continued manufacturing and production issues. Learned 1,000 lessons along the way.