Senior Research Executive
CurrentSenior Research Executive – Audience InsightsDerives insights, analytics, and thought leadership around Nielsen’s Total Audience initiative• Manager and internal expert for the Nielsen Total Audience Report -- Nielsen's #1 most downloaded report globally -- including data validation, methodology, content selection, layout, storytelling, and revenue generating custom client work• Created and managed all aspects of the Nielsen Comparable Metrics Report, deconstructing methodologies and metrics to align TV, radio, PC, smartphone, and tablet data into an ‘apples to apples’ view for the first time ever• Presents to clients, responds to press outreach, conducts internal education, consults on best research practices on custom projects, mentors burgeoning analysts, and strives to forward the advancement of media researchDirector, Client Services - Mobile MediaDeveloped core analytics and insights from scratch for a new to market mobile measurment platform• Responsible for conceiving and maintaining a library of scalable, actionable research extracted from raw data• End-to-end consulting and project management for media clients through scoping, executing on, and presenting unique analytics to meet specific business requirements• Anticipated emerging trends by deriving insights to illustrate the shift from traditional media to a total audience approach, including digital consumption and path to purchase activityManager, Client Services – Mobile MediaUtilized expertise in all Nielsen mobile products to ensure client satisfaction and acquire new business• 100% agency renewal rate while managing deep dive projects, research, and day to day account relations• Identified and managed three analysts to develop analytical skillsets and assume control of dedicated accounts• Emerged as an industry voice by both participating in and moderating conference panels, authoring Nielsen Wire thought leadership pieces, and responding to press outreach
