Senior Research Executive
Current- Senior Research Executive – Audience InsightsDerives insights, analytics, and thought leadership around Nielsen’s Total Audience initiative
- Manager and internal expert for the Nielsen Total Audience Report -- Nielsen's #1 most downloaded report globally -- including data validation, methodology, content selection, layout, storytelling, and revenue.
- Created and managed all aspects of the Nielsen Comparable Metrics Report, deconstructing methodologies and metrics to align TV, radio, PC, smartphone, and tablet data into an ‘apples to apples’ view for the first time.
- Presents to clients, responds to press outreach, conducts internal education, consults on best research practices on custom projects, mentors burgeoning analysts, and strives to forward the advancement of media.
- Responsible for conceiving and maintaining a library of scalable, actionable research extracted from raw data
- End-to-end consulting and project management for media clients through scoping, executing on, and presenting unique analytics to meet specific business requirements
Mar 2007 - Present
