Christopher Reid Email & Phone Number

United States

Greensboro, North Carolina, US

• Drove significant revenue growth and improved margins through a multiyear digital strategy, accelerating eCommerce revenue and penetration for a $100MM+ P&L across a portfolio of iconic global brands.
• Launched a multi-brand loyalty program spanning eCommerce and retail stores, increasing purchase frequency and boosting average order value (AOV).
• Built and led a high-performing team of 45 across eCommerce operations, merchandising, digital marketing, data analytics, personalization, CX, loyalty, and CRM, fostering collaboration and delivering measurable.
• Modernized digital infrastructure by implementing AI-driven marketing programs, enhancing data analytics capabilities, optimizing customer support, and improving user experience, unlocking new channels and markets for.

Copenhagen, DK

• Responsible for $100MM+ P&L digital commerce business for PANDORA Jewelry. Lead a diverse team to high performance in development and execution of growth strategies to deliver a consumer experience that drives.
• Accelerated revenue and EBIT growth for a $100MM+ eCommerce business by developing and executing growth strategies that drove significant increases in conversion, revenue, and profitability.
• Owned end-to-end P&L responsibility, overseeing all digital performance marketing, including paid search, SEO, social, affiliate, marketplace operations, site merchandising, and eCommerce operations.
• Led a digital transformation across merchandising, marketing, testing, and analytics, delivering an improved, innovative consumer experience and consistently exceeding P&L goals.
• Developed and implemented a capabilities roadmap for eCommerce growth, optimizing operations, demand generation, CRM, testing, analytics, and site performance to maximize business outcomes.

• Led digital commerce and marketing strategy development and execution for Scrubs & Beyond, the national leader in branded apparel for healthcare.
• Designed and executed eCommerce growth strategies with full P&L ownership, delivering annual plans that exceeded revenue, profit, and ROI targets for market-leading eCommerce sites.
• Led a team of 16 and external partners to optimize performance across UX, paid search, display, SEO, affiliate, email, analytics, fulfillment, and customer care, driving rapid growth and achieving key KPIs.
• Modernized the digital experience through strategic testing, analytics, and optimization, enhancing user experience and boosting customer engagement across all digital channels.
• Oversaw a third of total company revenue as a senior leadership team member, leveraging best practices in strategy, operations, and demand generation to accelerate growth and profitability.

St. Louis, Missouri, US

• Directed eCommerce and digital strategy for portfolio of 11 footwear, apparel & accessories lifestyle brands with 13 eCommerce sites and retail stores in the US and Canada.
• Delivered 32% revenue growth and improved ROI by enhancing the digital user experience, optimizing channels, refining the marketing mix, and implementing robust testing and integration strategies.
• Led a high-performing team of 20, driving best practices in digital commerce, merchandising, CRM, marketing planning, paid media, SEM/SEO, and data analytics to achieve rapid revenue growth.
• Strengthened brand equity and customer satisfaction through targeted digital marketing initiatives, data-driven strategies, and seamless cross-channel execution, resulting in measurable earnings growth.

Columbus, Ohio, US

• Directed eCommerce strategy and execution for a $250MM+ P&L across 400+ stores in the US and Puerto Rico, exceeding key business objectives and driving measurable digital growth.
• Led a team of 40 and managed budgets, executive KPIs, and vendor relationships to optimize site features, merchandising, customer experience, and digital functionality.
• Improved traffic, conversion, and loyalty by enhancing mobile usability, SEO, merchandising, and digital marketing in collaboration with internal teams and external partners.
• Optimized the end-to-end consumer experience through data analytics, A/B testing, and innovative site enhancements, delivering increased advocacy, brand equity, and revenue growth.

Milan, Italy, IT

• Responsible for eCommerce business strategy and execution for Target Optical, the branded eyewear fashion retail stores in 331 Target store locations across the US.
• Oversaw recruitment, development and leadership of eCommerce team and operations, strategic planning, creative and interactive agency work, capital and working budgets, senior leadership alignment and P&L performance.
• Led cross-functional team to deliver new end-to-end retail eCommerce solution on time and within budget, enabling brand-right multi-channel customer experience, including new site UX and UI, merchandising, expanded.
• Defined eCommerce success metrics, KPIs, benchmarks and best practices. Analyzed user feedback, Web analytics, site performance data and user behavior data to develop strategies and tactics to achieve performance.
• Optimized digital marketing programs to increase site traffic, acquisition and conversion while building brand awareness.

New Brunswick, NJ, US

• Led global digital transformation for a $4B branded portfolio, delivering a redesigned corporate website, mobile rollout, and improved SEM, SEO, and social strategies to enhance user experience, increase traffic.
• Conducted global consumer and market analysis, identifying a $65MM incremental revenue opportunity; leading preference and usability testing to refine product concepts and drive adoption.
• Developed a strategic plan for a $280MM US product portfolio, conducting market research, analysis, segmentation, and positioning, resulting in $39MM revenue protection and $1.1MM year-one growth.

Durham, NC, US

New Brunswick, NJ, US

Optimized online referral system to increase effectiveness and drive share gain among 142 key accounts. Developed marketing plan to access $22MM incremental annual revenue opportunity and convert consumers (physicians and patients) in targeted markets. Delivered media plan and customer-facing sales aid to drive preference in 900 physician practices.

• Planned and executed eCommerce strategies that achieved a 36% CAGR in revenue growth by optimizing website functionality, navigation, merchandising, digital content, and seasonal promotions to enhance customer.
• Managed multi-channel digital marketing programs, driving traffic, improving conversion rates, and boosting customer retention through targeted campaigns and optimized content.
• Improved CRM processes and promotion targeting, enhancing sales cycles, purchase frequency, and retention, resulting in a 26% increase in customer lifetime value.

Mba, Marketing, Management

Mde Management Program Graduate, Business

Bachelor Of Science - Bs