Christopher Reid Email and Phone Number
Dynamic and results-driven senior executive with extensive experience leading global eCommerce and digital transformation initiatives for iconic brands. Proven success managing large-scale P&L and driving substantial growth through innovative digital strategies, data-driven decision-making, and exceptional team leadership. Expertise in eCommerce operations, digital marketing, merchandising, personalization, customer experience, loyalty, and CRM. Recognized for driving revenue growth, improving margins, and increasing digital penetration by developing high-performing teams, modernizing systems, and enhancing customer experience. Adept at aligning cross-functional initiatives to exceed business objectives and deliver measurable results in competitive global markets.CORE COMPETENCIES/SKILLS• Digital Commerce Strategy | eCommerce Operations | P&L Management | Digital Marketing | Data Analytics & Reporting | Customer Experience Optimization | Strategic Planning | Vendor Management• Leadership | Cross-Functional Collaboration | Digital Transformation | Merchandising & Product Strategy | Mobile & Social Commerce | Brand Development & Strategy | Project Management | Market Expansion• Exceptional interpersonal, organization, written and verbal communication skills.• Excellent analytical, reasoning, and critical-thinking skills with attention to detail.
Kontoor Brands, Inc.
View- Website:
- kontoorbrands.com
- Employees:
- 587
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Vice President And Gm Digital CommerceKontoor Brands, Inc.United States
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Vp & Gm Global Digital CommerceKontoor Brands, Inc. 2020 - PresentGreensboro, North Carolina, Us• Drove significant revenue growth and improved margins through a multiyear digital strategy, accelerating eCommerce revenue and penetration for a $100MM+ P&L across a portfolio of iconic global brands.• Launched a multi-brand loyalty program spanning eCommerce and retail stores, increasing purchase frequency and boosting average order value (AOV).• Built and led a high-performing team of 45 across eCommerce operations, merchandising, digital marketing, data analytics, personalization, CX, loyalty, and CRM, fostering collaboration and delivering measurable performance improvements.• Modernized digital infrastructure by implementing AI-driven marketing programs, enhancing data analytics capabilities, optimizing customer support, and improving user experience, unlocking new channels and markets for sustained growth. -
Vp Ecommerce, UsPandora 2018 - 2020Copenhagen, DkResponsible for $100MM+ P&L digital commerce business for PANDORA Jewelry. Lead a diverse team to high performance in development and execution of growth strategies to deliver a consumer experience that drives profitable growth and exceeds business objectives. PANDORA designs, manufactures and markets hand-finished and contemporary jewelry made from high-quality materials at affordable prices. PANDORA jewelry is sold in more than 100 countries on six continents through more than 7,500 points of sale, including more than 2,700 concept stores.• Accelerated revenue and EBIT growth for a $100MM+ eCommerce business by developing and executing growth strategies that drove significant increases in conversion, revenue, and profitability.• Owned end-to-end P&L responsibility, overseeing all digital performance marketing, including paid search, SEO, social, affiliate, marketplace operations, site merchandising, and eCommerce operations.• Led a digital transformation across merchandising, marketing, testing, and analytics, delivering an improved, innovative consumer experience and consistently exceeding P&L goals.• Developed and implemented a capabilities roadmap for eCommerce growth, optimizing operations, demand generation, CRM, testing, analytics, and site performance to maximize business outcomes. -
Vp Digital CommerceScrubs & Beyond, Llc 2017 - 2018Led digital commerce and marketing strategy development and execution for Scrubs & Beyond, the national leader in branded apparel for healthcare.• Designed and executed eCommerce growth strategies with full P&L ownership, delivering annual plans that exceeded revenue, profit, and ROI targets for market-leading eCommerce sites.• Led a team of 16 and external partners to optimize performance across UX, paid search, display, SEO, affiliate, email, analytics, fulfillment, and customer care, driving rapid growth and achieving key KPIs.• Modernized the digital experience through strategic testing, analytics, and optimization, enhancing user experience and boosting customer engagement across all digital channels.• Oversaw a third of total company revenue as a senior leadership team member, leveraging best practices in strategy, operations, and demand generation to accelerate growth and profitability.
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Vp Digital Commerce & MarketingCaleres, Inc. 2015 - 2017St. Louis, Missouri, Us• Directed eCommerce and digital strategy for portfolio of 11 footwear, apparel & accessories lifestyle brands with 13 eCommerce sites and retail stores in the US and Canada.• Delivered 32% revenue growth and improved ROI by enhancing the digital user experience, optimizing channels, refining the marketing mix, and implementing robust testing and integration strategies.• Led a high-performing team of 20, driving best practices in digital commerce, merchandising, CRM, marketing planning, paid media, SEM/SEO, and data analytics to achieve rapid revenue growth.• Strengthened brand equity and customer satisfaction through targeted digital marketing initiatives, data-driven strategies, and seamless cross-channel execution, resulting in measurable earnings growth. -
Senior Director Ecommerce Site OperationsDsw 2014 - 2015Columbus, Ohio, Us• Directed eCommerce strategy and execution for a $250MM+ P&L across 400+ stores in the US and Puerto Rico, exceeding key business objectives and driving measurable digital growth.• Led a team of 40 and managed budgets, executive KPIs, and vendor relationships to optimize site features, merchandising, customer experience, and digital functionality.• Improved traffic, conversion, and loyalty by enhancing mobile usability, SEO, merchandising, and digital marketing in collaboration with internal teams and external partners.• Optimized the end-to-end consumer experience through data analytics, A/B testing, and innovative site enhancements, delivering increased advocacy, brand equity, and revenue growth. -
Senior Director Ecommerce, Target OpticalLuxottica Retail 2013 - 2014Milan, Italy, It• Responsible for eCommerce business strategy and execution for Target Optical, the branded eyewear fashion retail stores in 331 Target store locations across the US.• Oversaw recruitment, development and leadership of eCommerce team and operations, strategic planning, creative and interactive agency work, capital and working budgets, senior leadership alignment and P&L performance.• Led cross-functional team to deliver new end-to-end retail eCommerce solution on time and within budget, enabling brand-right multi-channel customer experience, including new site UX and UI, merchandising, expanded product assortment, customer service and fulfillment solutions, launch and optimization.• Defined eCommerce success metrics, KPIs, benchmarks and best practices. Analyzed user feedback, Web analytics, site performance data and user behavior data to develop strategies and tactics to achieve performance targets.• Optimized digital marketing programs to increase site traffic, acquisition and conversion while building brand awareness. -
Global & Us Marketing Mldp, Product DirectorJohnson & Johnson 2010 - 2013New Brunswick, Nj, Us• Led global digital transformation for a $4B branded portfolio, delivering a redesigned corporate website, mobile rollout, and improved SEM, SEO, and social strategies to enhance user experience, increase traffic, acquisition, and conversion, while exceeding growth targets.• Conducted global consumer and market analysis, identifying a $65MM incremental revenue opportunity; leading preference and usability testing to refine product concepts and drive adoption.• Developed a strategic plan for a $280MM US product portfolio, conducting market research, analysis, segmentation, and positioning, resulting in $39MM revenue protection and $1.1MM year-one growth. -
Mba, MarketingDuke University Fuqua School Of Business Aug 2008 - Jul 2010Durham, Nc, Us -
Us Marketing Mba AssociateJohnson & Johnson May 2009 - Jul 2009New Brunswick, Nj, UsOptimized online referral system to increase effectiveness and drive share gain among 142 key accounts. Developed marketing plan to access $22MM incremental annual revenue opportunity and convert consumers (physicians and patients) in targeted markets. Delivered media plan and customer-facing sales aid to drive preference in 900 physician practices.
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Director Ecommerce & Multi-Channel RetailBang A Drum 1999 - 2008• Planned and executed eCommerce strategies that achieved a 36% CAGR in revenue growth by optimizing website functionality, navigation, merchandising, digital content, and seasonal promotions to enhance customer acquisition, engagement, and loyalty.• Managed multi-channel digital marketing programs, driving traffic, improving conversion rates, and boosting customer retention through targeted campaigns and optimized content.• Improved CRM processes and promotion targeting, enhancing sales cycles, purchase frequency, and retention, resulting in a 26% increase in customer lifetime value.
Christopher Reid Education Details
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Duke University - The Fuqua School Of BusinessManagement -
Ucla Anderson School Of ManagementBusiness
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Cornell UniversityBachelor Of Science - Bs
Frequently Asked Questions about Christopher Reid
What company does Christopher Reid work for?
Christopher Reid works for Kontoor Brands, Inc.
What is Christopher Reid's role at the current company?
Christopher Reid's current role is Vice President and GM Digital Commerce.
What schools did Christopher Reid attend?
Christopher Reid attended Duke University - The Fuqua School Of Business, Ucla Anderson School Of Management, Cornell University.
Who are Christopher Reid's colleagues?
Christopher Reid's colleagues are Clare Sherliker, Marvin Baltodano, Michelle Liu, Brenda Leirana, Kiarah Peoples, Dana Owens, Gardon Liu.
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