Senior Digital Marketing Manager
CurrentMaintain a strong understanding of B2B marketing principles, as well as the ability to develop and execute effective marketing campaigns. While managing a team of marketing professionals and working closely with sales.• Lead Generation: Develop and manage full cycle marketing strategies utilizing a variety of channels, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and content syndication.• Develop and execute ABM strategies: Defining target audiences, creating buyer personas, and developing content and messaging that is tailored to those audiences.• Nurturing leads: Building and executing Marketing Automation strategies incorporating several different technology platforms to drive leads from MQL to SQL to Sale Conversions.• Managing a team of marketing specialists: This includes setting goals, delegating tasks, and providing feedback.