Align clients’ marketing strategies with their overall business goals by developing and executing multichannel marketing campaigns that drive measurable results. Provide strategy development and guidance by applying exemplary brand-management skills and practices that help secure incremental and organic growth. Build and lead strategy-support teams that have helped develop such global accounts as Amazon Business, Amazon Web Services, and Amazon Photos. Ensure that all agency deliverables align with brand goals, strategy, and messaging. Oversee development of direct-marketing and sales-enabling content, including case studies, e-books, infographics, and videos, and cultivate strongclient relationships.

+Creating & Maintaining Ongoing Marketing Plan– creating, developing and driving an overall marketing plan for clients.+Create and Drive Client Marketing Strategy– creating and driving an overall strategic, branding and positioning plan for clients.+Evaluation & Results Delivery– monitoring the success and making adjustments as necessary to meet the goals of the agreed upon plan or marketing strategies and initiatives.+Review & Delivery of Agency Output– reviewing and authorizing final deliverables to client to ensure they are on brand, on strategy and on message.+Client Satisfaction & Swift Problem Resolution– staying informed on all activities that are being performed on client accounts throughout the agency.+Proposal Writing & Planning – leading and spearheading regular account planning meetings for clients, developing proposals, creating SOWs.+In Account & New Business Growth– developing and sourcing in-account growth opportunities while leading and developing new business presentations. And helping support and/or lead new client opportunities as sourced by the business development team.

+Use relevant communication skills to ascertain and understand major current and future industry trends, which impact business and agency needs, allowing for the promulgation of strong key relationships between clients and team.+Maintain project timelines and budget by swiftly identifying and resolving client expectations and concerns.+Direct and manage cross-functional activities, define scope of work, develop and execute projected work plans, and collaborate with stakeholders for strategic positioning and direction of brand programs.

+ Communicate effectively to ascertain client objectives, concerns, and feedback ensuring that creative teams are fully briefed.+ Collaborate with team to prepare and present work product by delivering value-added insights and innovative thinking.+ Consistently provide quality output through promotion and development of strong trustworthy relationships. Identify organic opportunities to grow agency and client business, while overseeing all aspects of financial responsibility including: cost proposals, budgeting, tracking, receipt of POs, debt and credit management, and monthly invoicing.

+ Maintained strategic insights into the ever-changing trends in the marketplace to create effective target-audience programs and platforms to help clients achieve business goals.+ Developed and oversee programs from brief through final deliverables, on time and on budget, leading cross-functional groups to achieve success.+ Developed strong client relationships built on trust, and gather, interpret, and act on client feedback while managing expectations; monitor, manage, and adapt all financial elements of each program.

+ Maintained strategic insights into the ever-changing marketplace to create effective target-audience programs and platforms to help client achieve business goals.+ Initiated creative team briefings and ideation meetings and liaise between creative team and the brand client.+ Offered insights and directional advice to the client; champion the client’s brands and needs.+ Prioritized multiple facets of each program, steward the budget, and problem-solve issues.+ Collaborated with multiple departments and external branding agencies to develop a holistic approach, often incorporating Hispanic and African-American marketing campaigns and sports-team alliances.+ Worked closely with client legal department to ensure beverage-law compliance in all promotions.

+ Mentored, trained, and coached new and existing Project Managers.+ Acted as department expert and contact and led department initiatives.+ Managed jobs as described below.

+ Trafficked, scheduled, and led brand projects and tracked and reconciled project financials.+ Facilitated team communications, organized cross-departmental team players, managed jobs to completion, and led overall cross-functional team.+ Rallied, supported, and guided multiple brand teams to success.