Michelle Taylor Email & Phone Number

As an independent marketing and communications professional, I serve as an extension of marketing agency and corporate marketing communications teams striving to balance in-house resources with external support. I offer the unique perspective of someone who has led global corporate teams as well as the agency teams supporting them. Solving the puzzle is one of the most rewarding aspects of what I do—from deep-dive research and strategy development through content, execution and refinement. Broad industry experience includes 20+ years in technology, as well as branding and marketing for companies in healthcare, oil and gas, food and beverage, and many others.

Distill business strategy and sales/marketing objectives into engaging, easily understood concepts, messaging and assets that inspire action and drive results for B2B companies across a wide range of industries, including technology, healthcare, HR, agriculture, education, food and beverage, oil and gas, and financial services.- 20+ years of experience in the tech industry- Foundational brand identity, messaging, value propositions and personas- Practical insight into B2B buyer journeys, selling motions, sales cycles and supply chains- Strategist adept at simplifying the complex for clarity, understanding and action- Proven ability to drive change through integrated communications, marketing and sales initiatives- Collaborative leader who develops and intertwines colleagues’ strengths to build effective cross-functional teams- Exceptional writing, editing and project management

Led global team of marketing communications professionals through the technology distribution industry’s largest acquisition (at the time), affecting employees and operations in 80+ countries worldwide. - Established messaging, executive presentations and leadership communications to influence employee sentiment - Managed 40+ change management streams to drive execution and minimize business disruption - Co-led global rebranding initiative to retire acquired brand within 6 months - Revamped quarterly financial communications package to support combined companies’ strategy - Developed North America-centric communications team into a global organization - Established new purpose, vision, mission and values for the combined organization

Executed global marketing communications initiatives for Avnet Technology Solutions targeting internal and external audiences, inclusive of strategy, communications planning, messaging, content, public relations and events. - Authentic executive voice in times of change – Introduced 14 presidents in 10 years, establishing messaging and coordinating employee, partner and media communications. As the “voice” of global presidents, developed communications styles and plans supporting each individual’s unique characteristics, preferences and strengths. - Thoughtful, coordinated approach supporting strategic objectives – Led multinational project teams executing communications strategies supporting global business and financial objectives and associated HR-related activities (onboarding, benefits, reductions in force, etc.). Managed marketing, events, translation and PR agencies.- Timely response to rapidly changing market dynamics – Refreshed key themes, messaging and proof points annually based on business intelligence, public perception and executive interviews. Established global mission and value proposition. Produced annual leadership summit for 120+ executives from around the world.

- Responsible for C-suite and corporate communications focused on strategic initiatives, financial results and acquisitions; served as the voice of the CEO for internal communications for 9 years- Developed and executed communications plans for human resources and training initiatives worldwide- Led award-winning video production team responsible for bringing company strategy to life at leadership, customer and investor relations events; produced 100+ videos annually- Managed content, communications, storyline, staging and video support for multi-day global leadership event hosting up to 500 executives annually- Produced definitive company history for 50th anniversary on the NYSE; integrated marketing efforts included capstone publication, annual report, leadership event, technology museum, public relations, investor relations day and more