Chris Roberto Email & Phone Number

Cleveland, Ohio, United States

Design direction for a range of client projects. Branding, product design and package design for a CPG retail manufacturing company that gained chain-level product placement (Target, Meijer, Jo-Ann Stores, Michaels, Hobby Lobby, Amazon.com, QVC - on-air and online), and distribution/sales in 21 countries. Partial Client List:• Informa Markets - Engineering• Faber-Castell USA• Cleveland Film Commission (Studiothink)• Bravo Wellness• Great Lakes Publishing• Marco's Pizza®• Scrappy Cat, LLC• Darice, Inc. • Ellison (Sizzix brand)• Kid Concoctions Co.• Gymnastics World, Inc.• Poets' & Writers' League of Greater Cleveland• Live Publishing Co.• WKSU FM (89.7)• The Cleveland Orchestra (Live Publishing Co.)• The Cleveland Museum of Art• Neubert Painting

Cleveland, Ohio, United States

Collaborated with clients in Greater Cleveland and throughout Northeast Ohio to develop custom content for special projects and create new website experiences working with Quest Digital, GLP's award-winning digital marketing agency (UI design and UX strategy).Managed and led an internal team of art directors as well as hired and directed freelance artists/photographers on a contract basis. Met targeted goals while delivering projects on time, on budget, and with accuracy. Consistently added value through team leadership and strategic design solutions. Improved design team efficiency by 35% through effective project management.Creative lead for key accounts in the following industries: Entertainment, forestry/conservation, energy/industrial lighting, human resources, healthcare, and destination/travel. Established and cultivated relationships with stakeholders of newly established accounts alongside the GLP sales team. Led and advised clients throughout the design process from concepts to completion.Clients included: Cedar Point, ERC (Northcoast 99), Holden Forests & Gardens, Pinecrest, Destination Cleveland, American Heart Association®, City of Solon, Beachwood Chamber of Commerce

Cleveland/Akron, Ohio Area

Provided strategic art direction and digital design for agency clients in healthcare, retail, film, and technology. Client-facing role included serving as a lead art director for a 100+ facility, multi-state healthcare account, providing comprehensive creative services for marketing teams and organization stakeholders.

Group creative direction and digital content design for 4 national, industry-leading B2B foodservice media brands (Restaurant Hospitality, Food Management, Nation's Restaurant News, and Supermarket News) serving the $800 billion restaurant/foodservice industry. Responsible for content design and visual branding across titles. Groupwide initiatives included redesigns for strategic positioning, brand standards/guidelines, comprehensive art direction, web/digital design and engagement, marketing/promotion, and multiplatform content packaging solutions.

Art direction and design for Restaurant Hospitality and Food Management—national, industry-leading B2B publications for the full-service restaurant and non-commercial (onsite) foodservice industries. Responsible for all art direction from concept to the printed product. Worked strategically with editors and writers to implement creative solutions that solidified brand recognition and advertising partnerships. Hired and worked with contract photographers and illustrators across the United States to customize stories and editorial packages.

Adjunct faculty member, Commercial Art and Design department, Business and Technology division. Taught magazine design and graphic design software courses.

Contributed to the design process of museum publications, books and literature. Projects included: The Invitational catalog, The Cleveland Museum of Art catalog, monthly bulletins and film flyers, identity materials, museum collection Print Show poster, and Amenhotep III: Egypt’s Dazzling Sun (exhibit).

Cleveland/Akron, Ohio Area

Responsibilities: print and broadcast design, animation, illustration, logo design, mechanicals, and stat camera work. Designed Valentine’s day television spot I.D.; created props for show sets.