Chris Roe Email & Phone Number

Chicago, Illinois

From Fortune 500’s to tiny startups, I help brands connect to their audience with unique and impactful solutions by way of human truths, strategic thinking, and provocative storytelling no matter what medium their story needs to be told. As a Creative Director, I am, at heart, an art director and design enthusiast. And, over the years, have honed my writing skills to help contribute to the entire creative process, from television and short form video scripts to social content and working with strategists on creating insightful briefs. Whether as art director, writer, content director, or guiding design, I thrive on the details that elevate the process and push the creative output to its highest level, ensuring excellence from ideation through production, from social content to show-stopping Super Bowl commercials.My experiences have allowed me to create a wide range of work in numerous mediums as well as helping to win new business for a diverse group of agencies and creators, including Digitas, Havas, BBH Sport, Leo Burnett, HighDive, FCB, Cramer / Krasselt, VMLY&R, Social Deviant, Braze, Edelman, Golin, OKRP, Chop & Hue, and The Martin Agency.

Greater Chicago Area

Built and managed a highly effective creative department from the ground up. Established streamlined processes that fostered agility, efficiencies, and breakthrough creative content at the speed of culture. Merged media and creativity for this legendary comedy publication, leading a talented team of writers, art directors, designers, post-production artists, producers, and digital geniuses. Collaborated between The Onion sales team and numerous clients, ad agencies, and in-house marketing teams to deliver compelling and comedically charged branded content to fulfill their creative needs. The result was a seamless integration of humor, visual appeal, and strategic thinking that resonated with audiences and achieved remarkable results.

Chicago, Illinois, United States

Led global creative for Lay's potato chips, Kettle Chips and Sun Chips brands, inspiring team to insight driven creative platforms, that led to 360 execution in traditional and digital platforms. While not devouring bags of chips I was leading new business pitches, including the win of Pearl Vision and Tropicana.

San Francisco Bay Area

Championed a highly talented team of art directors, writers, and designers in revitalizing the iconic Chevy Silverado brand. Fostered strong relationships with the head of the brand and business, empowering breakthrough work that drove business growth and earned industry recognition. Secured a top 10 Super Bowl spot within the first six months of leading the account. Continued creative efforts in traditional and digital arenas affirmed our work’s ability to capture the hearts and minds of audiences and cemented our campaign's creative impact by propelling the Chevy Silverado to new heights of awareness.

Chicago, Illinois, United States

Led and mentored a high-performing team of writers and art directors in the development of diverse and impactful, comedy-driven, campaigns across traditional and digital platforms for the Bud Light account. Earned back-to-back Cannes Grand Prix wins for the groundbreaking and legendary ‘Real Men of Genius’ radio campaign. Achieved consecutive victories in the highly competitive Super Bowl ad meters. Helped launch Bud Light Lime, leading to one of the most successful releases by volume for Anheuser Busch / InBev.

Chicago, Illinois, United States

Began working on the esteemed Bud Light account. Further honed my skills contributing to the creative output for Budweiser, McDonald's, State Farm, and countless new business pitches.

My first experience working for a small agency. Always hard work, but always a learning experience as I wore many hats: art director, art buyer, media buyer, account exec, and many other titles along the way. Clients included The National Ski Patrol, IBM, The Brown Palace Hotel, Lutheran Medical Center, and Lowry Community Development

Learned more about SPAM than anyone ever should. I also learned that winters in Minneapolis are colder than Chicago.

Art Direction, Art Direction

Art direction & design.

Art Direction

Art direction & design.