Regional Creative Director across Australia & New Zealand markets helping our brand partners OWN THE MOMENT. A social-first agency that thrives on helping the world’s leading brands conquer attention across social media and digital channels.Responsibilities:• Drive the creative vision for campaigns, ensuring alignment with client objectives and brand strategies.• Inspire and mentor a diverse creative team, including content creators, designers, art directors, and copywriters, fostering an environment of collaboration and growth.• Oversee multiple projects simultaneously, ensuring timely delivery of exceptional, high-quality work that exceeds client expectations.• Stay ahead of industry trends and emerging technologies, integrating them into the creative process to maintain our competitive edge.Clients include:Amazon Prime Video AU & NZ, Jetstar AU & NZ, KFC NZ, Kellogg's NZ, Target, 7-Eleven, JG King Homes, BankVic, Arnotts (Tim Tam, Shapes) Durex, ReachOut & TikTok.Channel Focus: Social, Content, Digital Media, B2B, B2C, ATL/TTL

Creative Director across major clients and new business pitches, Stratosphere is a full-service creative, media and production agency with a key focus on retail and large-scale health & pharmaceutical content production.• Led the development and execution of innovative and strategic creative concepts across all mediums, including TV, BVOD, print, digital, social and more.• Provide guidance and mentorship to copywriters and art directors, fostering their growth and development.• Present and pitch creative concepts to clients, effectively articulating the vision, strategy, and impact of the work.Clients include:Chemist Warehouse, The Good Guys, The Shaver Shop, Australian Health Vitality Group, AFT-Pharma and St Kilda Football Club as well as overseeing all other clients and new business pitches.Channel Focus: ATL/TTL, Branded Content, Social, Digital Media, B2B, B2C, Experiential

Senior Creative Lead across the agency’s major client Coles. Working closely with the agency’s ECD, Creative Founder and client’s marketing team I was responsible for translating the client’s vision into compelling creative strategies while ensuring the seamless execution of projects across all mediums.• Participate in strategy and development of all creative campaigns ensuring a consistent brand across channels• Lead and inspire a large and diverse team of creatives, fostering a collaborative and inclusive work environment• Provide clear direction, mentorship, and support for the professional growth of team membersClients include:Coles Supermarkets & Coles Financial (Insurance, MasterCard), Coles Online, Coles Express, Underworks, Bupa Australia, Renault.Channel Focus: ATL/TTL, Social, Content, Experiential, Digital Media

Freelance Senior Creative support at agencies including Saatchi & Saatchi Sydney, Naked, McCann Melbourne, CHEP Melbourne, Publicis Singapore.

Based in Singapore, I was the art-based brand custodian of the Procter & Gamble brands for the APAC region. Primarily I managed the P&G accounts from a creative standpoint, however would participate on new business pitches in an Ad-Hoc basis. • Provide creative direction and guidance to ensure the delivery of high-quality visual and creative content across various mediums across the region• Collaborate with clients, stakeholders, and cross-functional teams to understand project requirements and develop creative solutions• Manage multiple projects simultaneously and ensure timely delivery of creative outputsClients include:Procter & Gamble (ATL for Oral B, Vicks & Metamucil for India, SEA and APAC regions), Sanofi Aventis SEA Region

At CHEP I was an art director in partnership with a copywriter developing and executing award-winning creative ideas across a broad spectrum of clients and categories. • Develop and execute ideas across communication channels, formats and multiple touch points ensuring visual consistency, quality, freshness and alignment• Work jointly with Copywriter to ensure correct briefing of production companies, directors and other partners to ensure high quality outcomes.Clients: Peter Mac Cancer Institute, Salvation Army, Village Roadshow, Sydney Attractions Group, Movie World, Sea World, Wet ‘n’ Wild, Home Hardware

At Cummins I was an art director in partnership with a copywriter creating award-winning creative campaigns across a range of varied clients and categories.• An integral part of the team that turned around the fate of the Kmart brand with the pivotal Expect Change campaign, which led to Kmart becoming one of Wesfarmers top performing retailers• Co-lead the winning pitch for the Snooze brand and repositioned them as the premium sleep retailer.Clients: Kmart, Snooze, Schmackos, Fonterra, GSK, Funtastic, CGU Insurance

Clients: Mitsubitshi, Equiset (Grollo Group), GPT Group

Clients: Adidas, Australian Unity Insurance, Dulux, Berger Paints, Nutrient Water