Consignment Concierge
Paddlup offers the very highest level of concierge service for sellers and buyers of luxury and sports cars, focused solely on 'supercars' over £100k and considers the security and timing needs of the owners and collectors.
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Chris Rowles is listed as Luxury & Automotive Marketing based in Reading, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Chris Rowles.
Chris Rowles previously worked as Consignment Concierge at Paddlup Ltd and Marketing Manager at Gto Engineering.
A collaborative marketeer with experience in developing and implementing brand and product strategies for luxury automotive and lifestyle brands, targeting high net worth individuals via their leisure-time passions and proven spend areas.Translating global brand direction into local brand relevance, to generate demand while driving brand consistency with an insight-led understanding of the target customer in order to develop innovative and robust cut-through campaigns, content and strategies that support commercial plans and cultivate existing and new on-target audiences.Developing marketing frameworks to deliver effective communication via digital platforms, live events, and workable partnerships that engage throughout the customer journey.An experienced storyteller and copywriter creating social content for community management, display advertising, and e-commerce including campaigns, white papers, blog articles, auction catalogues, as well as single lines of copy.
Listed skills include Automotive, Product Development, Marketing Strategy, Brand Management, and 31 others.
A career timeline built from the work history available for this profile.
Brinkworth, England, United Kingdom
Paddlup offers the very highest level of concierge service for sellers and buyers of luxury and sports cars, focused solely on 'supercars' over £100k and considers the security and timing needs of the owners and collectors.
Reading, United Kingdom
Established classic Ferrari specialist focused on cars from the 50s, 60s and 70s with an extensive Ferrari collector and owner database. Workshop and parts focus with UK and Los Angeles workshops and UK and Atlanta parts operations.Lead for marketing strategy and planning to attract Ferrari owners to the brand with a focus on digital and social channels.
Bristol, United Kingdom
Established large-scale collector model cars for luxury automotive manufacturers, racing teams and high net worth collectors. Official licensed products for Ferrari, McLaren, Jaguar Land Rover, Aston Martin, Bentley, Bugatti, Pagani and Lamborghini and six Formula 1 teams.Interim lead for business development utilising my personal contact base in luxury.
London, United Kingdom
17 European subsidiaries with annual turnover of $34 billion. Best in class investment in development of through the line marketing campaigns, especially new channels including digital and social media.Lead on pan-European luxury strategy and product campaigns (digital, influencer and partnership bias) managing resource from consumer insight through asset.
Woking, United Kingdom
Launch of a British sports car brand in Europe and appointment of 14 dealerships in 9 markets. Accounting for over 40% of global production in first two years with launch of McLaren 12C and over £35m turnover in first full year.Development of regional and local marketing plans with full annual marketing budget control of over £1 million. Launch strategy.
Slough, United Kingdom
Global restructure into centralised services with regional offices and headcount from 60 to 12. Retained to manage largest sales region in Europe (Southern UK) – 7 dealerships, over 400 units.Day to day sales management to ensure sales objectives met. Network development and main point of contact for retailer including new Corporate Identity roll-out and.
Slough, United Kingdom
Sustained sales growth from 490 new car registrations in 2004 to over 790 in 2008. Zero cost business model, revenue generation from event sales and corporate partnerships. Creation of member programme Fiorano Ferrari with 40 events and 50 member cars.Creation of globally-consistent Ferrari Approved pre-owned from successful UK development. Used car growth.
Egham, United Kingdom
15 dealerships accounting for over 400 Ferrari and 400 Maserati new car registrations. Product management of 360 and 550 Maranello to 575M Maranello and run out of 456M GT and relaunch of the Maserati brand in the UK with the 3200 GT introduction.The world’s oldest Ferrari importer established in 1960 and owned by Inchcape plc. Obtained the rights to.
Reading, United Kingdom
Wholly owned subsidiary of Porsche AG - third largest global market behind U.S.A. and Germany. 17 dealerships – over 800 new car registrations in 1995, 1,150 in 1996 and over 1,500 in 1997. Successful run out of 911 (993) and product launches for 911 (996) and Boxster models. Introduction of AS400 ordering systems and reporting.Product management – launch.
Oxford, United Kingdom
At the time, the UK’s third largest multi-franchise motor retailer. 35 dealerships accounting for over 6,000 new car registrations. Six months placement in both Sales and Service. One year placement creating the ‘Central Parts Division’ including implementation of Toyota ‘Kaizen’ warehouse standards.
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Chris Rowles is listed as Luxury & Automotive Marketing.
Chris Rowles is based in Reading, England, United Kingdom.
Chris Rowles has worked for Paddlup Ltd, Gto Engineering, Amalgam Collection, Samsung Electronics, and Mclaren.
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Chris Rowles is listed with skills including Automotive, Product Development, Marketing Strategy, Brand Management, Product Management, New Business Development, Marketing Management, and Marketing Communications.
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