Chris Rowles Email & Phone Number

Brinkworth, England, United Kingdom

Paddlup offers the very highest level of concierge service for sellers and buyers of luxury and sports cars, focused solely on 'supercars' over £100k and considers the security and timing needs of the owners and collectors.

Reading, United Kingdom

Established classic Ferrari specialist focused on cars from the 50s, 60s and 70s with an extensive Ferrari collector and owner database. Workshop and parts focus with UK and Los Angeles workshops and UK and Atlanta parts operations.Lead for marketing strategy and planning to attract Ferrari owners to the brand with a focus on digital and social channels and engagement plans. Lead for workshop and parts department demand generation, Ferrari parts website development and event and partnership platform development.Classic car research for global concours event entry e.g. Concorso d'Eleganza Villa d'Este.

Bristol, United Kingdom

Established large-scale collector model cars for luxury automotive manufacturers, racing teams and high net worth collectors. Official licensed products for Ferrari, McLaren, Jaguar Land Rover, Aston Martin, Bentley, Bugatti, Pagani and Lamborghini and six Formula 1 teams.Interim lead for business development utilising my personal contact base in luxury automotive, both on the automotive manufacturing and licensed products sides to create new business opportunities and corresponding NPD. Lead for partnership development with luxury brands. Lead for marketing strategy and planning to attract new HNWI audiences to the brand.

London, United Kingdom

17 European subsidiaries with annual turnover of $34 billion. Best in class investment in development of through the line marketing campaigns, especially new channels including digital and social media.Lead on pan-European luxury strategy and product campaigns (digital, influencer and partnership bias) managing resource from consumer insight through asset development to delivery. Strategy and framework author for globally-adopted premium and aspirational brand direction and brand partnerships across all product categories.

Woking, United Kingdom

Launch of a British sports car brand in Europe and appointment of 14 dealerships in 9 markets. Accounting for over 40% of global production in first two years with launch of McLaren 12C and over £35m turnover in first full year.Development of regional and local marketing plans with full annual marketing budget control of over £1 million. Launch strategy development and execution and development of event and driving programmes including customer preview of the McLaren P1.

Slough, United Kingdom

Global restructure into centralised services with regional offices and headcount from 60 to 12. Retained to manage largest sales region in Europe (Southern UK) – 7 dealerships, over 400 units.Day to day sales management to ensure sales objectives met. Network development and main point of contact for retailer including new Corporate Identity roll-out and new site developments.

Slough, United Kingdom

Sustained sales growth from 490 new car registrations in 2004 to over 790 in 2008. Zero cost business model, revenue generation from event sales and corporate partnerships. Creation of member programme Fiorano Ferrari with 40 events and 50 member cars.Creation of globally-consistent Ferrari Approved pre-owned from successful UK development. Used car growth in UK from 600 units in 2001 to over 1,000 in 2008 from 15 dealerships. To December 2006, wholly owned subsidiary of Ferrari S.p.A. and Maserati S.p.A. Product launch of the Maserati 4200 and Quattroporte. Introduction of the Ferrari F430 and 612 Scaglietti and later the 612 Scaglietti One to One, the pre-cursor for the Ferrari Atelier programme.Co-author of the brand strategy - a joined up marketing and communication plan including PR shift from automotive media to lifestyle media ,partnership and member programme marketing. Brand guardian including corporate and visual identity and trademark infringement management.Six month secondment to Ferrari S.p.A. to manage development and roll out of Ferrari Approved pre-owned programme and Ferrari Classiche certification integration. Development of digital global pre-owned locator and full agency management. Full product marketing responsibility including lifecycle management and launches, pricing, positioning and communication. Manage the CRM development and launch the customer contact plan (global first for Ferrari) and asset development.

Egham, United Kingdom

15 dealerships accounting for over 400 Ferrari and 400 Maserati new car registrations. Product management of 360 and 550 Maranello to 575M Maranello and run out of 456M GT and relaunch of the Maserati brand in the UK with the 3200 GT introduction.The world’s oldest Ferrari importer established in 1960 and owned by Inchcape plc. Obtained the rights to re-manufacture and distribute classic parts for cars out of production for more than 20 yearDevelopment, execution and management of the UK marketing plan for both brands. UK website development. Full agency management including legal, SLA’s, KPI’s, briefs, pitches and deliverables. Launch and manage the classic Ferrari parts business – logistics, pricing and marketing. Develop the on-line parts catalogue for Classic Ferrari up to and including 328 GTB and F40.

Reading, United Kingdom

Wholly owned subsidiary of Porsche AG - third largest global market behind U.S.A. and Germany. 17 dealerships – over 800 new car registrations in 1995, 1,150 in 1996 and over 1,500 in 1997. Successful run out of 911 (993) and product launches for 911 (996) and Boxster models. Introduction of AS400 ordering systems and reporting.Product management – launch, communication and pricing for aftermarket parts and accessories (Techquipment). Franchise standards implementation for aftersales – parts, service and pre-owned preparation. Management and development of the sales and stock report. Sales and profit analysis – model and options (inc. Exclusive and Special Request). Production planning and sales forecasting. Vehicle order status and retailer allocations with Regional Management team. VIP Sales for 911 (993) GT2 and 911 (993) RS.

Oxford, United Kingdom

At the time, the UK’s third largest multi-franchise motor retailer. 35 dealerships accounting for over 6,000 new car registrations. Six months placement in both Sales and Service. One year placement creating the ‘Central Parts Division’ including implementation of Toyota ‘Kaizen’ warehouse standards.