With over 25 years of experience in user experience & human factors research, I am currently a Commercial Segment Manager at TechInsights, a market research firm serving the semiconductor industry. I lead the commercial strategy for Product Manufacturers, ensuring that our products meet the needs and expectations of our clients and stakeholders.Previously, I was a VP of UX Innovation and a Director of UX Syndicated Research at Strategy Analytics, where I managed and mentored UX teams across the automotive, consumer electronics, and digital health industries. I delivered high-quality actionable research findings and recommendations to optimize the product and service experience for end users. I also developed and executed content strategies for research products, enhancing their value and relevance for the market.