Chris Gibbs Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, United States

My history as Director of Sales has included a few twists. Initially, I was promoted within NCC Media to work closely with Cox Communications. There, I improved workflows and efficiency, built relationships with senior-level executives, clients, and account executives, and served as liaison with Cox leadership to boost sales numbers. I directed two teams with a total of 20 employees from 2014-2017.A major reorganization in 2017 resulted in my assignment to WPP, the world's largest holding company. I manage a team of 6 who focus on increasing shares with existing accounts, activating new accounts, and establishing connections at agencies' decision-making level. In 2019, the company name changed to Ampersand.Highlights of Contributions: Delivered 130% to budget in 2020 (despite Covid-19 pandemic) with team ranking #1 of 32 company-wide. Selected to serve on NOVA team to strategize streamlining Passport product; improved processes that resulted in 66% sales increase in 2020 over 2018 baseline. Played a key role in landing test campaigns with major LA market agency; based on results, sales revenue is expected to double in 2021 as campaigns will shift from local market to national.  Introduced the And Platform, which provides clients the ability to access critical audience based viewership habits and data in more than 40 million households.  Established a training colloquium within the LA office for all staff to review industry terms and trends, complete quizzes, and prepare for the IAB certification exam. Passed the exam on the first try and led team to achieve similar results.

Atlanta, Georgia, United States

Greater Los Angeles Area

Based on success in Atlanta, I was tapped to relocate to Los Angeles to boost performance in this office. I implemented changes that improved our reputation in the marketplace and increased sales revenue, and trained and led 7 direct reports to build stronger relationships and present value proposition of local media.  Led the team to overdeliver on sales, attaining forecasted annual goals.

Negotiated, placed, and monitored most significant accounts in the Atlanta office, including GM, Nissan, and Ford in major markets including Chicago, Philadelphia, New York, Houston, Los Angeles, and Washington DC.  Consistently ranked #1 in sales for sports packages in the company.

Sold radio airtime between advertisers and hundreds of radio stations nationally. Positioned and pitched radio markets and stations. Mastered the art of breaking down Arbitron ratings books for multiple markets.

Managed Olympic ticket sales ($2 million). Researched and developed Sport Characters Inc., as well as a video game. Head consultant to the President/Owner of company.

Breckenridge, Colorado, United States

Interviewed, hired, trained, and scheduled staff. Provided exemplary customer service. Managed payroll, deposits, and refunds. Recipient of Employee Excellence Award.

Handled all aspects of television and radio commercial spot placement for 12 regional markets.

Atlanta, Georgia, United States

Negotiated local airtime on major broadcast networks.