Chris Shuff, Rd, Ld, Cdces Email & Phone Number

Birmingham, AL, US

Birmingham, Alabama, United States

Training patients and educating providers on the iLet Bionic Pancreas. The first closed loop fully automated insulin delivery (AID) device.

• Successfully grew a new pharmaceutical sales territory for a compounding pharmacy selling compounded semaglutide and tirzepatide to cash pay medical offices in a commission only role with no support, training.
• Developed territory design, volume prioritization, target detailing, prospect and client tracking, software needs, process flows, call frequency, core messages, marketing materials, and referral partnerships.
• March Pipeline Review: 330 new patients; 440% above target; 40 client offices with possible patient volume of 1,585/mo; pipeline of verbally interested prospects with over 10,000 patient lives per month.
• Sales Target Metrics: Jan 316%; February 286%; March 440%; April 463%; May 369%; June 261%
• Ranked #2 rep in the nation in April.
• Closing rate of 21% on in-person office visits.

• Provided telephonic health coaching for the obesity, DM, HLD, HTN, HF, DPP, and CKD programs.
• Successfully rescued DPP program’s CDC recognition status within 4 months after assignment.
• Set precedents for department in technology use, calendar management, efficiency, and utilization rates.
• Served as a subject matter expert and consultant for the sales, marketing, content, and clinical teams.
• Developed training to improve obesity management interventions for 100+ clinicians in the department.
• Featured in various media campaigns including national TV, Facebook Live, and educational recordings.

• Managed 4 contractors for 3 products on obesity, diabetes, and oncology specialist training courses.
• Directly trained hundreds of health providers on obesity and diabetes management best practices.
• Marketing metrics: Consistent 4:1 ROI on advertising expenditure. Up to 50% conversion ratios.
• Sales metrics: D2C and B2B pipelines. Achieved 50-65% total market share within 6-9 months on 2 products. Increased quarterly sales revenue by 25-100% every quarter, except two at COVID onset. On target to exceed $100K.
• Customer metrics: A 95% pass rate for all national board exams (vs the 68% pass rate in non-users).

• Provided medical nutrition therapy (MNT) with emphasis on obesity and diabetes management.
• Managed the 8-week weight loss program with >90% completion rate and 10.2 lb avg weight loss.
• Successfully rescued failing diabetes population health metrics in less than 6 months after assignment.
• Developed a diabetes self-management program with >90% completion and 1.3-point A1c reduction.

• Provided MNT for prenatal, post-partum and pediatric patients with emphasis on obesity and diabetes.
• Managed teams at 3 clinic sites and participated on lean six sigma team to retain annual budget.