Managing broadscale programs for multinational clients to create new human-centered digital platforms, organized the people, process, and tools for the organization in service of the customer experience across multiple client business units as well as developing operational processes within Revel to enhance scaling of resources and tools to further support work with Fortune 500 clients.• Playing key roles on a client customer experience project spanning strategy to solution design and delivery including conducting research, user experience and technical assessments, and developing a business case that stated the created solution would increase SMB customer conversion by 30% which would result in incremental revenue of $78 million• Led a team of five program managers on a service design client project to help improve the employee experience through a single pane of glass for collaboration, global technical support, and technology deployment. Operationalized a centre of excellence in 10 days and exceeded client expectations in driving the digital transformation through completion• Managed a large cloud acceleration program to increase annual recurring revenue through identifying/qualifying Azure customers worldwide, engaged field teams to convert their customers by 6x in 30 days, identified how to grow the program by 56% and increase annual recurring revenue by 98% in the next fiscal year

Directed the employer brand marketing team to adopt consumer marketing methodologies in leading development and design of enterprise-wide employer brand marketing strategies for multiple brands from concept through campaign development, execution, measurement and optimization that significantly reduced critical talent deficits across several brands in the US.• Led integrated digital campaigns for the Digital Innovation Group that resulted in driving 23.2% of all technical job applications and 61% of total hires in 2019 which exceeded the targeted hiring goals for the organization by Q3. • Strategy-led email marketing campaigns had an average open rate of 81.2% with an average click-through rate of 10.3%, exceeding industry averages including 20.81% open rate and 2.43% click rate – all contributing to exceeding goals by Q3.• Leveraged data insights in providing guidance to senior leaders on making strategic investments, scaling team capabilities through vendor partnerships, and prioritization of marketing initiatives to optimize ROI.

Provided digital marketing consultation as part of a project to identify gaps in customer experiences, collaborated with teams at Twitter and Facebook to acquire social presences for paid media campaigns, hired and brought on community management and design staff for long-term development content strategies and execution of digital campaigns. • Developed a new customer-experience management process working with leaders across several teams and through multiple vendors to create delightful interactive customer journeys for integrated marketing campaigns.• Launched paid campaigns on Facebook with the new customer journeys that achieved a 2.42% average click-through rate and average cost per click of $0.85, exceeding industry averages of 1.04% click-through rate and cost per click of $1.27.• Directed the development and execution of paid media campaigns on LinkedIn that achieved a 0.59% click-through rate, average cost per lead at $7.15, both exceeding targeted goals and industry averages.

Managed the team responsible for international social marketing for the Pokémon franchise including video games, mobile games, movies, TV series, card games, and merchandise through social media channels with over 18 million fans/followers.• Drove social marketing collaboration with key partners including Nintendo, Disney, and Niantic Labs to create and execute integrated social campaigns, embed Pokémon brand messaging into partner content, and extend the reach of Pokémon content to new audiences from children to adults. • Directed marketing for global brand activations in partnership with Snap Inc. for first-ever Pokémon AR lens launch to users globally for 7 days with our interactive graphics featured in articles from Mashable, Polygon, and TechCrunch resulting in over 180 million global lens views with 28-second average user engagements, becoming a top-performing lens for Snap Inc. • Reshaped team structure and responsibilities after nine weeks in role to provide team members with more ownership, accountability, and opportunities to grow; while also creating greater clarity across the marketing organization and adding new team headcount.

Managed a small team and agency partners in leading digital marketing strategy to audiences of tech enthusiasts, students, developers, and start-ups in the US to increase awareness, usage, and preference of Microsoft technologies which achieved key business measurement metrics year over year including usage and revenue of key Microsoft products. • Directed content development for paid and organic social campaigns that resulted in 3x average total follower growth and a 2x increase in engagement on content by followers of eight social properties across Facebook and Twitter. Paid media campaign results included $1.09 average CPC and 0.8% CTR across four unique audiences. • Managed strategy, planning, and execution of on-site social media real-time engagement at large Microsoft events including the Build Conference and the 3-day TechNet Virtual Conference with social media driving a 70% signup completion rate and 74% of event participants on Twitter saying they were “very satisfied” with the event which resulted in winning the Microsoft US Subsidiary Marketing Excellence Award for Q3 2016• Awareness campaign via paid video campaigns on Facebook achieved 1.3M views on $15K spend with cost per view of $0.02 (2.5x better than forecast), cost per click of $2.07 (3x better than forecast) and 95% positive engagements, winning a second consecutive Microsoft US Subsidiary Marketing Excellence Award in Q4 2016.

Led digital marketing strategy to increase awareness and shape perceptions of Microsoft with potential candidates resulting in 2x growth of fan engagement, acquisition, and traffic driven to key digital properties within one year.• Managed the LinkedIn company page for Microsoft and achieved 20% more engagement on LinkedIn updates and 35% more engagement on sponsored content when compared against similar tech companies, resulting in Microsoft going from #4 Most Influential Brand on LinkedIn in 2014 to the #1 Most Influential Brand in 2015.• Created strategies resulting in social media being one of the top 5 drivers of traffic to the Microsoft Careers global website. In less than a year, social media became the top driver of unique visitors to the Microsoft Jobs Blog. • Implemented campaign measurement processes that led to a 40% budget increase in 2014.

Led an agency team within Bing Marketing Analytics to synthesize disparate data sources into actionable intelligence to provide strategic recommendations to marketing teams on how to optimize marketing campaigns. • Demonstrated how campaign led by other internal teams increased negative brand sentiment by 17% which led to changes to those campaigns and reduced negative sentiment by 18% in 3 weeks.• Evolved social analytics into insightful social intelligence to inform and equip executives and management teams with data-driven insights to inform key business and product decisions. Results included changes to PR strategies with celebrities which drove a 50% increase in positive social buzz and optimization of frequency/timing of outbound marketing to limit negative social responses based on identified trends.• Leveraged data from several social analytics platforms to identify influencers, content sources, and conversation themes that shaped/influenced perceptions of the Bing brand across the web that PR and social teams leveraged to increase positive buzz around new campaigns by 30% compared to previous programs.

Developed the social marketing and influencer communications strategy for SQL Server from concept through to execution and managed the SQL Server social media assets on Facebook, Twitter, YouTube, and the SQL Server Blog.• Achieved 1,000% increase of fans/followers of SQL Server across Facebook and Twitter, 520% increase in engagement, and 337% increase in impressions in less than 18 months.• Led key digital media elements of the SQL Server 2012 Virtual Launch Event, including directed developers building multi-platform mobile apps, managed video content production, and accrued third-party endorsements through involving active social/community influencers in engagement initiatives around the launch. Results included exceeding launch site visit goals by 175% (550,000 visits in 90 days); 200% increase in social engagement, delivered 52,000 qualified leads.• Developed an influencer communications strategy to bring informed third-party voices to balance/counter the negative commentary and coverage around a significant increase in product pricing. Balanced communications from influencers reduced and 18% spike in negative sentiment from the news back to baseline levels in less than 48 hours.

Led a community of 10,000 target audience members to conduct quantitative and qualitative research on product concepts and features marketing and customer support plans before launch.• Changes to the product were made as a direct result of community feedback. Improved online visibility and product access by fostering and managing key relationships across clients and partners.• Managed relationships with key journalists, analysts, and bloggers as well as co-led the communications strategy and execution of a three-day influencer event with 30 of the most influential bloggers/journalists in the mobile industry. Outcomes from the event included a 50% lift in influencer’s perceptions of Microsoft being able to deliver innovative mobile products as a direct result of the event.• Identified and selected key partners and vendors for online conversation monitoring and analysis services along with social media marketing agencies for community engagement campaigns in preparation for the launch of key mobile products. Brought on all partners and vendors 20% below targeted budgets.

Led the public relations and analyst relations strategy and campaign execution for the global launch of Internet Explorer 8; targeting influencers, bloggers, press and analysts reaching consumers, tech enthusiasts, IT pros, and developers. • Global news coverage results exceeded all measurement metrics and contributed to achieving key business objective including 30% faster upgrades to IE8 compared with IE7.• Managed product review campaigns through two Internet Explorer 8 milestone releases stretching across Europe and Asia along with most major US markets with results including 100% upgrade recommendations in all coordinated product reviews, exceeding executive & stakeholder expectations. • Partnered closely with product management, marketing, and engineering teams to develop product messaging, communications strategies, and disclosure plans through all launch phases including led communications for the Windows Division at the Microsoft MIX’09 Conference in launching Internet Explorer 8 through collaboration with key Fortune 500 partners, third party experts, and analysis firms.

Directed marketing communications and brand management including comprehensive regional and local communications strategies, created regionally relevant business and product messaging, led the rollout of a new visual identity, and managed the execution of regional and local market communications plans across the region to increase consumer awareness and sales of Windows Mobile devices across all APAC markets.• Collaborated with regional and subsidiary senior management, sales, marketing, and PR teams to ensure all branding initiatives and marketing communications plans supported regional and local business objectives.• Developed messaging and communications guidance for all regional and subsidiary sales, marketing, and PR teams for Windows Mobile marketing initiatives in Asia Pacific.• Developed and managed a tightly integrated network of creative and PR agency teams in Greater China, Japan, Korea, SE Asia, India, and Australia for development and execution of local campaigns that exceeded all marketing measurement metrics and outperformed all other regions year over year.

• Directed a practice of five consultants in leading corporate/consumer communications such as brand marketing, reputation management, product launches, and crisis communications for UBS, Lehman Brothers, GM China, MasterCard, Gibson Guitars, Maxxium and Hudson.• Drove collaboration with branding agencies in creating new media strategies, brand positioning, and product messaging for multinational clients launching new brands/products. • Managed relationships and secured in-depth signature stories for clients with international media based in APAC including; CNN, CNBC, Asian Wall Street Journal, Reuters, Bloomberg, Dow Jones, Financial Times, BBC, Newsweek, and The New York Times