Chris Staggs Email & Phone Number

Lenexa, Ks

Responsible for designing multi-touch demand creation programs that leverage both inbound and outbound tactics, including event and content marketing strategies and execution. Started with Balance Innovations which was acquired during my tenure.

Led customer experience initiatives in North America, focused primarily on enterprise and global customers. Responsible for leveraging experience design to build brand equity and drive customer loyalty. Orchestrated multi-city customer engagements and CAB (Customer Advisory Board) meetings.

North America

Being customer-obsessed and data-driven, I created and executed campaign strategies designed to quickly fill and accelerate the sales pipeline. I was accountable for a multi-million dollar revenue generation plan. I worked closely with partners like sales ops, marketing automation, and 3rd party vendors to localize and verticalize campaigns to meet the needs of the sales teams I supported. Leveraging a variety of tactics like lead gen and nurture, content syndication and inbound marketing… Show more Being customer-obsessed and data-driven, I created and executed campaign strategies designed to quickly fill and accelerate the sales pipeline. I was accountable for a multi-million dollar revenue generation plan. I worked closely with partners like sales ops, marketing automation, and 3rd party vendors to localize and verticalize campaigns to meet the needs of the sales teams I supported. Leveraging a variety of tactics like lead gen and nurture, content syndication and inbound marketing, account-based marketing (ABM), and cross-sell/up-sell strategies, I extended the reach of the brand across buyer personas and target industries (public and private sector). Year-over-year, these strategies and associated marketing activities resulted in overachieving revenue quotas. I collaborated with marketing and sales peers in North America and Western Europe to create best-in-class demand generation marketing strategies. I learned in this role that to see significant success requires some risk. One highlight was when I took a risk on a technology that had not been used by the company before. It paid off in terms of pipeline generation and accelerated bookings. I was awarded the Virtual Communication Award for Excellence in Innovation from the Content Marketing Institute. Show less

Responsible for identifying new business opportunities in an assigned base of 100 key accounts. Managed a large geographic territory requiring the ability to monitor and analyze customer needs. Successfully positioned new product and service offerings in order to accelerate pipeline activities, shorten the sales cycle and exceed business objectives.

Orchestrated brand marketing communications within a 13-state region including all aspects of customer communications, sponsorship and event management, and brand visibility campaigns. Responsible for brand management. Reduced operating costs by 11% and increased marketing ROI by leveraging relationships and negotiating vendor agreements on high-profile customer events including NASCAR, major-league sports and cultural interests. Consistently exceeded revenue goals and won additional market… Show more Orchestrated brand marketing communications within a 13-state region including all aspects of customer communications, sponsorship and event management, and brand visibility campaigns. Responsible for brand management. Reduced operating costs by 11% and increased marketing ROI by leveraging relationships and negotiating vendor agreements on high-profile customer events including NASCAR, major-league sports and cultural interests. Consistently exceeded revenue goals and won additional market share by empowering Sales with smart and innovative marketing. Show less

Adapted and launched new product offerings to the field sales force to implement corporate goals, accelerate pipeline activities, and increase profits. Utilized market analysis, data mining, customer relationship management (CRM) tools, and relationship marketing to align processes, set high targets, and report results against performance indicators. Initiated in-depth post analysis to identify best practices and influenced decisions for future campaigns.

Crafted brand strategies that increased awareness and drove usage of market channels such as The UPS Store and overnight drop boxes. Managed competencies across multiple operations to meet business growth objectives and increase profitability. Motivated, coached, and mentored a sales force of nine sales representatives and interns, all of whom achieved over 100% of their business plan. Orchestrated the launch of The UPS Store franchise in over 30 locations by setting timelines, managing… Show more Crafted brand strategies that increased awareness and drove usage of market channels such as The UPS Store and overnight drop boxes. Managed competencies across multiple operations to meet business growth objectives and increase profitability. Motivated, coached, and mentored a sales force of nine sales representatives and interns, all of whom achieved over 100% of their business plan. Orchestrated the launch of The UPS Store franchise in over 30 locations by setting timelines, managing customer expectations and exceeding corporately-mandated benchmarks. Completed three weeks early and under budget by 20% the roll-out of 700 re-branded overnight drop boxes Show less

Analyzed competitors’ offerings and devised sustainable plans to overcome obstacles to closing the sale. Enhanced key relationships with service providers, pricing analysts and operations to provide a seamless transition for customers during conversion of their business from the competition. Managed customer expectations in the face of multiple market challenges and competitor threats by use of competent and effective communication, polished presentation skills, and by utilizing… Show more Analyzed competitors’ offerings and devised sustainable plans to overcome obstacles to closing the sale. Enhanced key relationships with service providers, pricing analysts and operations to provide a seamless transition for customers during conversion of their business from the competition. Managed customer expectations in the face of multiple market challenges and competitor threats by use of competent and effective communication, polished presentation skills, and by utilizing cross-functional support. Show less

Bachelor Of Arts, East Asian Languages And Cultures, Emphasis In Japanese

Master Of Science, Management