Responsible for managing and coordinating video and audio production teams, editors, designers, copywriters and animators in the development of dynamic, brand-focused multimedia content for web, television and radio.Accomplishments:- In charge of all aspects of production of national based retail management client's redevelopment success video series. This included directly supervising crew of three video techs, managing on-site production including coordinating and conducting interviews with both executives and customers, and directing final edits based on stated expectations of client’s brand messaging needs.- Managed the production of high-value national tech client’s corporate awareness commercial series of 9-thirty second television spots and 3-thirty second radio spots. This included on-site coordination of director and production staff and shoot schedule management, and directing the studio production of accompanying radio commercial voice-overs. Worked directly with client and editing team to produce final commercials, and secured media buys for airings in Philadelphia, Long Island, Delaware and San Diego markets.

(June 2009 - June 2010 and December 2011 - June 2014) Member of the web support team in charge of content aggregation, data input, schedule management, proposal and SOW development, as well as copywriting and editing, and client communication. Accomplishments:- Responsible for producing detailed monthly analytic reviews using data collected through Google Analytics and Adobe Omniture for key client’s million dollar-plus e-commerce site. Focused reports on sales and SEO, and analyzed MoM and YoY results to determine ongoing success or recommended modifications of online marketing and ad campaigns.- Supported web programming team by processing language translations for large international manufacturing client. Used HTML in Joomla to build-out product pages in German, Chinese, Italian, French and Spanish, and reviewed final pages to ensure functionality and compliance with designated SEO and layout conventions.

In charge of brand messaging, content development, SEO, design, inbound and outbound marketing efforts for both print and web, public and media relations, community outreach, and client relationship development.Accomplishments:- Crafted and redesigned all aspects of company brand identity including concept messaging, logo, website design, copywriting and collateral layout. Worked with outside web production specialist to build and program a dynamic WordPress site.- Developed SEO and in-bound marketing strategies which organically increased the interactive client following by 500% and ranked with Google on priority search terms within 6 months of reopening.- Spearheaded community partnerships with the Melmark School which brought children with special needs into the facility in a work-share capacity, and Presbyterian Children’s Village which provided interactive, first hand learning environments at the center for high-risk teens.

Responsible for B2C and B2B sales, product selection, wiring specifications and project coordination of high-end control, automation and entertainment system installations, including Crestron, Lutron and various low-voltage audio and video systems. Also performed system testing and customer training. Accomplishments: - Implemented and organized a contact management system using Microsoft Outlook Contact Manager CRM to track and report all customer, sales and marketing data in order to maximize ROI of marketing budget.- Courted and secured new relationships with regional builders and architects which increased the B2B affiliate base by more than 200%. - Maintained an average of 50% above quota, generating over $350,000 in annual sales of home technology systems.

Direct sales and inventory management for one of the regions oldest and most trusted mid to high-end audio and video merchandise retailers. Accomplishments: - Coordinated product procurement, scheduling and installation crews, and managed on-site installations for custom home media systems.- Generated over $700,000 in product sales and installations. - Maintained a sales and margin performance in the top 10% regionally.

Responsible for daily operations of in-house, large format print and finishing lab as well as the supervision of the design department staff, and the synchronization of the workflow with other relevant departments.Accomplishments:- Implemented an audit of all outsourced print production to validate the cost and construction of an in-house print lab, and oversaw the subsequent design and equipment fit-out.- Generated over $300,000 per year in new revenue by bringing large-format inkjet production in-house. - Managed a team of 7 including graphic & exhibit designers, pre-press and production specialists and finishers.

One of three print production specialists for busy graphic department of six million dollar per year trade show exhibit house.Accomplishments:- Responsible for proofing and preflight of all client files in preparation for both RGB and CMYK print production.- Coordinated print jobs between project managers and off-site production houses.- Proofed and tested all final printed panels and banners to ensure that they met exact client specifications for size, color and hardware and finish.