Chrissy Mcbride Email & Phone Number

Stoughton, MA, US

Middleboro, Massachusetts, United States

Middleboro, Massachusetts, United States

• Coordinated day-to-day project management of all online interactive marketing promotions, which included client management, budget management, management of vendor relationships, project ideation, proposal.
• Development and concepting of executional and marketing/promotional programs that engaged the consumer to interact with the brand, which included customized email marketing campaigns, microsite management, online.
• Create, manage and implement research-based, objectives-focused promotions across multiple platforms, including online, broadcast, radio, email and print, for various clients
• Evaluated potential properties for possible partnerships based on client’s objectives and criteria

• Evaluate potential properties per Verizon’s criteria, for possible partnerships
• Assess and determine Verizon’s ROI for each property
• Developed and presented Verizon Sponsorship Group’s 2007 Strategy and recommendations for Sports and Entertainment properties
• Create and implement strategic marketing communications programs supporting sponsorships of various sports organizations
• Work with Verizon’s Multicultural group to leverage and activate illiteracy promotion
• Work closely with client partners to ensure full integrations of programs across the marketing mix

• Coordinated day-to-day management of all marketing, sales and sponsor relations for US Youth Soccer, the largest youth sports organization in the country
• Managed and executed mobile marketing tour for a grassroots, recreational soccer tour
• Implemented and managed all advertising, marketing and promotions for six Professional Golf Tournaments
• Developed and implemented strategic programming and marketing solutions that impact audiences and generate positive return on sponsors’ objectives
• Created research-based, objectives-focused promotions that tap into the emotive power of events on behalf of sponsor clients
• Led new sponsor acquisition efforts on behalf of property partners including coordinating sales efforts, proprietary programming ideation and contract finalization