Chrissy Cho Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

- Managed 6 SEO campaigns and served as the primary contact for accounts - Executed SEO strategy roadmap to help drive organic growth for clients' websites through a combination of content writing and on-page optimization- Project managed deliverables with cross-functional teams to ensure timely delivery across departments- Analyzed data from Google Analytics, Google Search Console, and Ahrefs to identify trends and optimize campaignAccomplishments: - Increased organic traffic for the client's website by 113% within a 6-month campaign (137k/month to 291k/month)- Increased website traffic value by 62% (25k to 41k)

Los Angeles, California, United States

- Developed and implemented content and SEO strategies for 15-20 clients, determining priority pages for link acquisition, technical on-page optimization, and other SEO projects. - Performed in-depth keyword research to determine the best opportunities for existing page optimization and new page creation. - Extracted insights from various data sources, identified relevant trends, and provided well-developed recommendations to exceed overall client search marketing goals and objectives- Collected and analyzed data for monthly and quarterly reports to display progress for each client.

- Collected and analyzed data for monthly and quarterly reports for 30+ clients including organic traffic, keyword rankings, and relevant KPIs - Performed technical on-page optimization following SEO best practices and Google ranking algorithm - Improved client sites by generating over 10K+ organic visits every month through content strategy, metadata optimization, keyword research, NAP alignment, and link acquisition

Los Angeles, California, United States

Client: La-Z-Boy - Worked cross functionally with multiple departments to manage Brand, Digital and Corporate/Independent Dealers- Processed TV customization orders and sent traffic instructions for TV/OTT - Created share-of-voice reports for clients and analyzed data from Kantar to strengthen campaign recommendations - Maintained depth of digital media knowledge including the following channels and tools: programmatic display, paid search, social, DCO- Supported Account Team with campaign asset and tag delivery, internal scheduling, data tracking, and billing management

Los Angeles Metropolitan Area

- Managed a home baking business that included recipe testing, baking, inventory management, growth marketing, content creation, and community engagement- Prepared up to 60 orders on a weekly basis and launched a giveaway that resulted in an increase in engagement of +52% and +500 comments - Led community moderator activities such as responding to comments and customer queries in a timely manner- Researched and partnered with non-profit organizations on a monthly basis to give back 20% of proceeds

Santa Barbara, California, United States

- Managed social media channels on Google, Facebook, Instagram, and Twitter through Chatmeter, a social media management system for 100+ clients while also maintaining the voice, tone, and character of the brand- Created content strategy for weekly publishing on client social media channels- Provided reputation management for clients and responded to reviews while maintaining KPIsAccomplishments:- Increased total page followers by 16K within 6 months as the first Social Media & Reputation Specialist hired by company- Maintained 99% business listing accuracy and 98% listing presence- Worked with web development team to solve local SEO errors and increase visibility on Google for 231 clients- Streamlined on-boarding process and updated training material documenting processes

Santa Barbara, California Area

- Worked cross functionally with the product manager, website manager, and content writer to build, test, and optimize digital content that supports the website- Developed in-depth content strategy based on keyword and market research to better understand customers- Set up and synced over 50 accounts onto GMB for on-boarding clients- Created an emailing schedule and template to follow up with client services representatives on pending tasks- Optimized client websites by creating engaging titles, descriptions, alt tags, and landing pages using HTML and WordPress

Santa Barbara, California Area

- Conducted SEO investigations and keyword audits using tools such as Google Adwords, Analytics, and Search Console for project boards consisting of 300+ auto repair businesses- Updated the database using Solve CRM and streamlined the on-boarding process to create effective workflow for advisors- Increased web presence through copywriting on SEM and created, managed, and optimized paid search campaigns (CPC, CTR, CPA, conversion rate) to drive user acquisition by over 20k on a monthly basis- Set up conversion tracking using Google Tag Manager and conducted QA to eliminate errors within database

Greater Los Angeles Area

- Coordinated market preparations for NYFW: line sheet creation, showroom prep, sample trafficking and maintenance using VLOOKUP and Pivot Tables- Served as a liaison within the production and e-commerce team to manage inventory, merchandise the collection during market week, and draft digital content of products on Nordstrom, Neiman Marcus, FWRD, etc. - Prepared gift packages for key clients for NYFW, organized catering for meetings of 50+ employees, and managed reports on Expensify to ensure accuracy- Scheduled meetings, including weekly internal and client status meetings, arranged travel, and maintained contact charts- Researched over 100 target stores that align with the brand across United States, Canada, Central and South America

- Developed professional and creative editorial layouts using Adobe InDesign to strengthen The Bottom Line as a brand- Sourced content from WordPress and managed content portfolio using basic imaging skills (renaming, resizing, cropping, and uploading)- Collaborated with a team of 20+ students to meet publishing deadlines on a weekly basis - Reviewed past criticisms and pitched new ideas for weekly newspapers with the editorial team

Santa Barbara, California Area

- Led instructional workshops on Adobe products such as Lightroom and InDesign with a turnout of 45+ attendees - Developed marketing strategy to drive over 100 Creative Cloud trial downloads and promote Adobe by hosting contests, maintaining social media presence, and brainstorming themes that align with the students' needs

Santa Barbara, California Area

- Assisted faculty members on a communication project focusing on the stress, coping, and resilience of college students who are recipients of DACA (Deferred Action for Childhood Arrivals)- Transcribed audio-recorded interviews and conversations between participants using Box, a cloud content management and file sharing service- Updated database using Excel and kept track of emailing 10+ dyads throughout longitudinal surveys- Derived insights from data by coding transcriptions to identify factors linked with stress and resilience

Santa Barbara, California Area

- Provided a safe, secure, and fun environment for 30+ children through playful supervision- Coordinated lesson plans with teachers to teach life skills and problem solving techniques in social settings

Bachelor Of Arts, Communication And Media Studies, Communication And Media Studies

Activities and Societies: Epic Movement, Cru (formerly known as Campus Crusade for Christ), American Marketing Association, The Bottom.

Certificate, College Of Engineering, Technology Management