Groundswell is an award-winning, woman-owned landscape architecture, urban design and planning firm that artfully celebrates the intersection of people, place and culture.

Built and led a world-class -- and award-winning! -- global PR team for the dynamic and fast-growing Smartsheet brand. Furthered the mission to drive meaningful change as the company cemented its position as the enterprise work management leader. My role spanned the full spectrum of media-facing communications, including product launches, user events, purpose-driven and brand campaigns, financial momentum, M&A, thought leadership, executive support and coaching, and crisis and issues.

I spent my days at WE translating often complicated product innovations and services into simple, compelling messages and stories that people—from CIOs and scientists to consumers and investors—actually want to hear. I love diving deep into a business problem and crafting a creative communications plan to address it. Most recently, I helped launch one of Microsoft's fastest growing products--Microsoft Teams--as the lead of a talented team of 20 focused on telling people-centric stories that positively impact the brand and move people to action. I’ve honed specialized skills in building and sustaining executive platforms, executive coaching, brand innovation and scientific research/AI storytelling, and cross-agency process management and training. The nitty gritty:- Communications and media relations lead responsible for securing top-tier and industry media coverage that furthered the Microsoft brand among business, financial, tech and consumer audiences- Managed 20-person team distributed across four U.S. offices, including resourcing, hiring/retention, and vendor management- Actively involved in all aspects of P&L ownership including account profitability, account health, client service and billing, and team success- Provided short- and long-term strategic planning and guidance, management and plan execution for sustained coverage, as well as priority company milestones- Member of Seattle Leadership Team focused on morale, engagement and growth of Seattle-based headquarters of 250+ people- International consulting experience in non-profit sector, primarily focused in Africa

- Collaborated with communications, loyalty, and primary research teams to develop quantitative market research plan to capture shifts in customer perceptions in response to strategic improvement changes for large department store retailer- Designed standardized and automated case study library process to distill and document complex company successes into simple and compelling stories for internal and external knowledge sharing; future international roll-out planned to include all dunnhumby global businesses

Coached RHS girls' soccer for eight seasons -- head coach for sophomore and JV teams, assistant coach for varsity

- Operated as instrumental liaison between agency and client—AT&T—on the largest national direct mail program of any wireless carrier, tallying 200+ million mail pieces per year- Independently developed and executed audience targeting strategies using complex data models and demographic analysis for 75+ regional/national campaigns - Contributed to winning $5M in annual sales by creating and delivering high-impact client presentations, detailed analytical reports, and strategic improvement recommendations - Directed internal production/database teams and external data vendors with elaborate schedules, intricate data orders, and clear communication of complex instructions - Philanthropy Committee chairman from 2005-2008

Headed the team's logistical role in the development of new national AT&T call response tracking system from planning stages to implementation and launch

Developed specialized style guides and initiated QC processes to maintain brand standards and error-free content in all agency projects for 15-25 active clients

- Copy edited several 700+ page book manuscripts for Apress, a technical book publisher in CA - Interacted directly with authors in several countries to resolve manuscript issues and changes - Sole copy editor and project coordinator for Apress VB@10 project; solicited Visual Basic programmers and authors worldwide and edited 75 essays written for Web and book publication

- Selected as non-profit organization’s sole summer intern at national headquarters - Designed and produced a 450-page compilation of academic essays focusing on the promotion of girls and women in the fields of math and science - Designed layout and wrote articles for AAUW Convention Daily newspaper; later published online