Owner And Principal
CurrentGroundswell is an award-winning, woman-owned landscape architecture, urban design and planning firm that artfully celebrates the intersection of people, place and culture.
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@smartsheet.com
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Chrissy Vaughn is listed as Helping others find their voice, their value and their story -- Women's sports enabler and former high-tech comms pro and corporate storyteller for Microsoft, Smartsheet and AT&T at Groundswell, based in Seattle, Washington, United States. AeroLeads shows a work email signal at smartsheet.com and a matched LinkedIn profile for Chrissy Vaughn.
Chrissy Vaughn previously worked as Owner and Principal at Groundswell and Head of Global Public Relations at Smartsheet. Chrissy Vaughn holds Mba, Corporate Communications And Marketing from University Of Notre Dame - Mendoza College Of Business.
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Storyteller. Consultant. Coach. Helping people find their voice, their value and their story.(she/her)I work in communications impact zones where people, culture, technology and brands collide.A communications executive with 25+ years' experience diplomatically counseling clients and executives as they navigate the complex dynamics facing brands today. I have honed my brand-building craft of compelling PR storytelling and executive communications by understanding current and predicting future business trends, mastering the global influence landscape, and gaining insight from data-driven metrics. I have most recently lived and breathed the B2B tech industry, but have seen action in research, sports, telecommunications, retail, CPG, travel, insurance, non-profit, healthcare and education. I'm a team player and team builder both on and off the field, though I’m not afraid to diplomatically question the status quo. I believe that the outcomes my team and I deliver are as important as how it felt to work with us along the way. My personal passions of equity in all forms and empowerment of women and girls intersect my professional life often!My specialties: public and media relations, thought leadership, executive platforms, B2B and B2C narrative crafting, brand- and people-centric storytelling, spokesperson media training, integrated communications, client relationship management, marketing, strategic planning, audience targeting, public presentations, writing, editing, professional coaching, giving back to my community and soccer!
Listed skills include Marketing Communications, Integrated Marketing, Public Relations, Direct Marketing, and 20 others.
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Seattle, Washington, Us
Groundswell is an award-winning, woman-owned landscape architecture, urban design and planning firm that artfully celebrates the intersection of people, place and culture.
Bellevue, Wa, Us
Built and led a world-class -- and award-winning! -- global PR team for the dynamic and fast-growing Smartsheet brand. Furthered the mission to drive meaningful change as the company cemented its position as the enterprise work management leader. My role spanned the full spectrum of media-facing communications, including product launches, user events, purpose-driven and brand campaigns, financial momentum, M&A, thought leadership, executive support and coaching, and crisis and issues.
Bellevue, Washington, Us
I spent my days at WE translating often complicated product innovations and services into simple, compelling messages and stories that people—from CIOs and scientists to consumers and investors—actually want to hear. I love diving deep into a business problem and crafting a creative communications plan to address it. Most recently, I helped launch one of Microsoft's fastest growing products--Microsoft Teams--as the lead of a talented team of 20 focused on telling people-centric stories that positively impact the brand and move people to action. I’ve honed specialized skills in building and sustaining executive platforms, executive coaching, brand innovation and scientific research/AI storytelling, and cross-agency process management and training. The nitty gritty:- Communications and media relations lead responsible for securing top-tier and industry media coverage that furthered the Microsoft brand among business, financial, tech and consumer audiences- Managed 20-person team distributed across four U.S. offices, including resourcing, hiring/retention, and vendor management- Actively involved in all aspects of P&L ownership including account profitability, account health, client service and billing, and team success- Provided short- and long-term strategic planning and guidance, management and plan execution for sustained coverage, as well as priority company milestones- Member of Seattle Leadership Team focused on morale, engagement and growth of Seattle-based headquarters of 250+ people- International consulting experience in non-profit sector, primarily focused in Africa
Brook Green, London, Gb
- Collaborated with communications, loyalty, and primary research teams to develop quantitative market research plan to capture shifts in customer perceptions in response to strategic improvement changes for large department store retailer- Designed standardized and automated case study library process to distill and document complex company successes into simple and compelling stories for internal and external knowledge sharing; future international roll-out planned to include all dunnhumby global businesses
Coached RHS girls' soccer for eight seasons -- head coach for sophomore and JV teams, assistant coach for varsity
Seattle, Wa, Us
- Operated as instrumental liaison between agency and client—AT&T—on the largest national direct mail program of any wireless carrier, tallying 200+ million mail pieces per year- Independently developed and executed audience targeting strategies using complex data models and demographic analysis for 75+ regional/national campaigns - Contributed to winning $5M in annual sales by creating and delivering high-impact client presentations, detailed analytical reports, and strategic improvement recommendations - Directed internal production/database teams and external data vendors with elaborate schedules, intricate data orders, and clear communication of complex instructions - Philanthropy Committee chairman from 2005-2008
Seattle, Wa, Us
Headed the team's logistical role in the development of new national AT&T call response tracking system from planning stages to implementation and launch
Seattle, Wa, Us
Developed specialized style guides and initiated QC processes to maintain brand standards and error-free content in all agency projects for 15-25 active clients
- Copy edited several 700+ page book manuscripts for Apress, a technical book publisher in CA - Interacted directly with authors in several countries to resolve manuscript issues and changes - Sole copy editor and project coordinator for Apress VB@10 project; solicited Visual Basic programmers and authors worldwide and edited 75 essays written for Web and book publication
- Selected as non-profit organization’s sole summer intern at national headquarters - Designed and produced a 450-page compilation of academic essays focusing on the promotion of girls and women in the fields of math and science - Designed layout and wrote articles for AAUW Convention Daily newspaper; later published online
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Chrissy Vaughn works for Groundswell.
Chrissy Vaughn is listed as Helping others find their voice, their value and their story -- Women's sports enabler and former high-tech comms pro and corporate storyteller for Microsoft, Smartsheet and AT&T at Groundswell.
AeroLeads has found 1 work email signal at @smartsheet.com for Chrissy Vaughn at Groundswell.
Chrissy Vaughn is based in Seattle, Washington, United States while working with Groundswell.
Chrissy Vaughn has worked for Groundswell, Smartsheet, We Communications, Dunnhumby, and Redmond High School.
You can use AeroLeads to view verified contact signals for Chrissy Vaughn at Groundswell, including work email, phone, and LinkedIn data when available.
Chrissy Vaughn holds Mba, Corporate Communications And Marketing from University Of Notre Dame - Mendoza College Of Business.
Chrissy Vaughn is listed with skills including Marketing Communications, Integrated Marketing, Public Relations, Direct Marketing, Marketing, Leadership, Editing, and Market Research.
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