Christa Houts Email & Phone Number

Support and drive go-to-market labels strategy alignment and execution.Own end-to-end strategy of new product roadmap, documentation, reporting and performance analysis.Identify and present Business Case, ROI, and market research to launch new products to market.Product development strategy in-line with Iconex business metrics.Establish and maintain OEM and supplier relationships for platform label technologies.Provide post-sale, on-site and remote technical support.Manage website and eCommerce product presence and analytics tracking.Deploy product marketing, SEO and social media campaign promotions to drive new business opportunities.Establish and drive KPI and data analytics to deliver ROMI to key stakeholders.Product Stage Gate Reviews & sign off.Drive cross platform execution and support for R&D product trials.

Chattanooga, Tennessee Area

Worked collaboratively with cross-functional teams to develop and drive brand messaging, advertising, and marketing campaigns for national brands.Successful end-to-end manufacturing execution of large-scale projects using lean manufacturing methodologies.Sourced and procured raw materials and buyout products that ensured uninterrupted production flow.Managed new product brand for global account with emphasis on product development and optimization.Established and integrated brand Standard Operating Procedures (SOP) for product manufacturing that met critical customer CTQ's. Identified Key Performance Indicators (KPI) and process risks with manufacturing.Successfully delivered strong negotiation, decision-making skills, and presentation skills to key stakeholders.Continuous improvement and performance reporting pivotal to indicate the efficacy of competitive business strategies.

Chattanooga, Tennessee Area

Coordinated production, printing, direct mailings, and distribution of offset print and digital marketing materials for assigned Sales Representative.Executed timely and accurate jobs for production. Managed inventory materials according to project requirements. Communication with customers and external suppliers on project and deliverable timelines.

Chattanooga, Tennessee, United States

Defined and managed scope of all print and collateral projects, components, and distribution.Coordinated and guided workflow with digital and marketing teams to develop and executesimultaneous print, direct mailing and digital media campaign rollouts.Subject matter expert for resources to produce high quality materials that successfully promoted and expanded brand messaging.Identified methods which improved productivity, streamline processes and cost savings opportunities in support of the organizational leadership.Managed vendors, project budgets and deadlines and reported Return on Investment (ROI) to key stakeholders.Utilized ERP (Enterprise Resource Planning) systems to help manage procurement process, manage budgets and track spending.