Christa (Tsoukalas) Danisewicz Email & Phone Number

Salem, New Hampshire, United States

Salem, New Hampshire, United States

Salem, New Hampshire, United States

*Oversees the marketing strategy and execution for the company’s B2B product and service offerings*Works collaboratively and cross-functionally with other areas of the organization including Sales, Account Management, Security, Medical, Operations, and Senior Executives, to identify consumer needs and opportunities*Analyzes and evaluates the industry landscape to identify market trends that will accelerate company growth, drive marketing/sales impact, and improve customer experiences*Develops unique value propositions by distilling complex concepts into clear, concise, and well-prioritized ideas *Works directly with the Sales Team to generate targeted enablement resources, collateral, and campaigns to generate leads and build/nurture pipelines*Develops and fosters collaborative relationships with key external stakeholders including industry partners, clients, graphic designers, web developers, SEO resources, and trade publication editors*Writes messaging and content for multiple marketing channels including blog/website, social media, speaking opportunities, and email newsletters*Oversees all aspects of company’s brand management by ensuring messaging quality, tone of voice, and compliance is adhered to across the organization*Leads, oversees, and manages junior staff to support and execute on daily marketing tasks *Leads the ideation, writing, editing, and contributions for On Call’s blog--an informational resource ‘for all things’ travel health, travel safety, and travel risk management

Salem, New Hampshire, United States

*Identify content and messages that resonate with each business channel and executing marketing tactics that generate leads for each channel*Develop lead nurturing campaigns, by business channel, for all areas of the sales funnel, to maintain top-of-mind presence with qualified leads during the sales process*Create and execute client nurturing campaigns to support client retention and service expansion*Manage timeline and reporting metrics for each campaign*Create content such as whitepapers, webinars, and blog posts that will be used for lead generation and lead nurturing campaigns across multiple tactics (email marketing, content campaigns, and social media)*Contribute to public relations strategies and campaigns*Manage outside agencies, including content and digital marketing vendors*Support the management of junior employees

Chelmsford, Massachusetts, United States

*Managed projects and wrote copy in support of all B2B and B2C marketing campaigns as well as the expansion of key client accounts*Researched highly-technical topics and concepts related to Project Management, Business Analysis, Agile/Scrum, and Business Process Management and 'ghost' wrote thought leadership articles and whitepapers on behalf of subject matter experts*Oversaw, planned, and executed all aspects of institution’s webinars; worked closely with subjectmatter experts to create content and facilitate a schedule of 15-20 webinars per month*Created editorial calendars and ensured consistent and timely distribution of content throughvarious tactics and channels*Participated in the institution’s re-branding initiatives including brand brief development and thecreation of supporting elements, including a new website and sales collateral*Directed graphic designers and ensured consistency in branding, messaging, positioning, andpackaging of all marketing materials

Billerica, Massachusetts, United States

*Researched, wrote, edited and proofread copy for multiple clients across various industries.

Nashua, New Hampshire, United States

*Coordinated lead generation and nurturing campaigns including live and online events, emailmarketing and direct mail initiatives*Assisted in defining and reporting on program messaging, objectives and metrics*Wrote, edited and proofread copy in support of all marketing campaigns

B.S., Marketing/Management

Activities and Societies: Group Exercise Instructor - Whittemore CenterMagna Cum Laude, Dean’s List, Whittemore School Honors, University.

Management Certificate

Leadership, Management, Supervisory, and Project Management Skills

High Risk Travel Training