Responsible for the development APAC marketing strategy and plan with high-level goals and objectives across both enterprise and consumer businesses.Accountable for specific campaigns, programs, and deliverables for Customer Marketing (lead generation), Digital Marketing, retail and Online experience, Channel Marketing, Events, PR for APAC region.Develop and drive a successful, sustainable and measurable enterprise lead generation program across APAC.Develop retail plans with sales and create in-store visibility, recommendation and promotions to drive conversions in the store. Create consumer pull using social media and digital marketing to drive traffic to retail and online sellers thereby driving sell out of products.

• Expand marketing and branding efforts targeting market segments such as Pharmaceutical, Biotechnology and Medical Devices companies in Asia Pacific• Oversee all demand generation campaigns including emails, trade shows, live seminars, webinars, paid media, SEO, influencer marketing and collateral material

Founded a healthcare startup; an online platform that helped consumers Find the right treatments (competitive price, reputable hospitals & the right doctors), Consult with doctors (via Q&A and Video Conferencing) before making a decision to Book appointments & travel arrangements.• Drove strategic business planning and implementation, and business development initiatives• Formed strategic partnerships with hospitals, medical centers, insurance companies and media companies• Managed finances and cash flow• Guided team on product planning and management• Led team in planning and implementing comprehensive B2C digital marketing campaigns utilizing best practices in SEO, paid media, email marketing and social media to target key market segments• Selected Achievements:o Built a strong network of healthcare providers with 100+ hospitals/medical centers, and 1200+ specialists in Singapore, Malaysia and Thailando Won 2015 Frost & Sullivan APAC Growth Excellence Leadership Award in Patient Portal Serviceso Sold the startup

• Oversaw marketing and branding strategy and execution in Asia Pacific• Implemented a successful competitive attack program with bundle offers and well-coordinated campaign execution, contributing to 12% of 2010 sales revenue• Launched Partner Marketing Central, a well-received online platform with ready-made creative content for channel partners to customize their own marketing collateral and campaigns• Managed joint account planning with key alliances to upsell & cross-sell to existing customers and hunt for new customers• Selected Achievements:o Successfully captured market leadership position in 2 yearso Achieved 107% of 2011 alliance sales targeto Developed effective demand generation marketing campaigns and generated MQLs with significant revenue potential

• Led team of 26 to manage all aspects of marketing including database development, direct mail, paid media, seminars, trade shows, advertising, social media, PR, Analyst Relations, collateral material development and call center management with full accountability of US$8.4 million marketing budget for the Asia Pacific region• Established a closed loop lead nurturing and qualification process to ensure timely follow-ups on the responses generated from campaigns. Significantly improved the conversion rates, speed from responders to MQLs, and the quality of MQLs forwarded to sales• Led channel recruitment, development and enablement efforts• Selected Achievements:o Spearheaded market research efforts in developing a regional strategy and positioned the region for aggressive growth in Unified Communications and Contact Centre Solutionso Led the Top-6 Industries cross-functional Go-To-Market program. Successful penetration of these industries (Finance, Hospitality, Government, Manufacturing, Retail/Wholesale, Healthcare) that enabled the region to achieve 106% of 2007 sales goalo Generated MQLs with substantial revenue potential