Christen Daniels Email & Phone Number

Richmond, Virginia Area

Brand manager responsible for creating and deploying consistent content across all channels including web, social, paid, and experiential. • Managed and deployed content to support the launch of two new products for an eCommerce only launch on our website and Amazon including paid, owned & earned channels.• Oversee the strategy for company's influencer marketing program to increase brand engagement and mentions, as well as drive traffic to owned web properties to drive engagement and sales.• Led the team in a redesign effort for Healthwarrior.com• Manage three direct reports, Influencer Marketing Specialist, Consumer Engagement Specialist & Graphic Designer. Also responsible for the management and coordination of a team of freelance designers, videographers, copy writers & web developers to complete all necessary creative projects from product packaging to social video.

Richmond, Virginia Area

Successfully built the infrastructure to support an omni-channel agency marketing program that aligns with business goals to foster brand awareness and generate qualified leads. Drove the implementation of a MarTech stack that includes marketing automation, data visualization, social media management, and webinar publishing tools. Led a team through the development and multi-channel launch of a new agency name and brand in 6 weeks, including design, positioning, website development, new social channels, employee communications, and public relations.Oversee a cross functional team of strategy, design, copywriting, marketing specialists & developers to execute a comprehensive content marketing program which includes highly targeted lead generation email campaigns; original content creation of white papers, infographics, and guides; regular blog post publishing; website redesign & optimization; webinar production; and regular email newsletters.

Richmond, Virginia Area

At authentic, we work with our clients to shape the future, creating powerful connections between brands and their audiences through authentic digital experiences.

Richmond, Virginia Area

Richmond, Virginia Area

Lead strategist for a large health related not-for-profit client. Developed a Digital Transformation Strategy that included a digital ecosystem of channels for a new way to deliver education and services digitally. Responsible for development and oversight of the Web Content Strategy and Social Media Program Strategy to increase awareness of key audiences. Additionally, worked with a cross-functional team of developers, designers, and copywriters to develop wireframes and design comps for new web experience for multiple audiences & key stakeholders.Served as lead strategist on Fortune 50 Telecommunications client responsible for overseeing strategy for all ongoing social media platforms as well as new social media campaigns.Developed a social media campaign and strategy for key audience segment, Movers, in which 6 top Home Décor bloggers developed original content, partnered with Apartment Therapy for promoted content, as well as support for a Pinterest campaign and contest that generated over 2,000 pins and repins within a 3 week period. The campaign generated over 8 Million impressions and 21,000 clicks to the campaign microsite. The campaign won a Bronze Cannon Ball from the 2015 Richmond Addys.Developed an always on Instagram strategy to give a behind the scenes look with engaging content beyond just promotional that doubled followers in just 4 weeks and increased engagements, likes and comments, exponentially.

Richmond, Virginia Area

Inbound Marketing Certified, Hubspot Responsible for developing digital marketing plans and strategies for a variety of clients in the BtoB marketing space with a content creation focus. Served as primary point of contact for new clients through strategy, planning and execution of marketing tactics including blogging, premium content creation, lead nurturing email campaigns and social media set-ups.Conducted competitive website analysis on key areas such as traffic, keywords, MozRank, etc. for new prospects and clients. Set-up and executed marketing automation campaigns using Hubspot software.Develop and deliver new business proposals to prospective clients, as well as assist CEO with additional new business efforts. Regularly presented Richmond SMDC on Using Facebook for Business, Choosing the Right Social Media Platform, and Blogging for Business as part of new business efforts.Speaker, Women Who Mean Business Summit, Richmond, VA on Building Your Brand.

Richmond, Va

Served as primary client contact for print and digital agencies for Capital One Commercial Banking and Small Business Banking products. Responsible for developing creative briefs and strategy for print and digital creative for new initiatives and product launches in select markets across the U.S. Ensured creative was delivered on time to publications and managed the compliance approval process.

Richmond, Virginia Area

Serve as primary client relationship manager for banking, financial services and not-for-profit clients.Responsible for the execution of strategic marketing plans for clients including advertising design and placement, press release writing and distribution, marketing collateral development and production, as well as budget tracking and management.Provide ongoing strategic marketing recommendations to clients to promote new initiatives or respond to changes in the marketplace.Create and manage online marketing initiatives such as website design and development, as well as maintain client Facebook and Twitter accounts.

Richmond, Virginia Area

Served as primary relationship manager for three large accounts with $1 Million marketing budgets with both business to business and business to consumer focus.Day-to-day responsibilities of account management include providing estimates, schedule management, budget oversight and review of ongoing design projects for advertising, websites, trade shows, etc.Developed strategy, theme and execution plan for major client trade show with $350,000 budget that included 40x40 booth, custom graphics and booth build, catering menu planning, interactive games, giveaways, lead generation and promotion.Executed complex direct mail and e-mail strategy to incorporate PURLs on a bi-monthly basis to increase sales leads for engaged sales force that consistently met predetermined client goals for hot leads.Consulted on account teams and provided social media recommendations for campaign promotion and execution. Created the strategy and concept for a Facebook promotion that doubled client’s “likes” in 4 hours.

Responsibilities include estimating, schedule creation, expense tracking, design and copy review, and production supervision for client projects such as multi-page print collateral, web sites and online campaigns, advertising, direct mail, sales channel planning, event signage, etc.Manage cross-functional teams of copywriters, designers and developers for client website projects, ranging from corporate websites to promotional micro-sites. Conduct discovery process, generate site map and wire frames; provide direction for functionality and information organization; provide recommendations for social media integration and promotion.

Provide strategic creative campaign ideation for clients across multiple demographics using a range of tactics such as viral, online, events, ad placements, and traditional media outreach. Provided overall project management and creative concept direction on various client projects including blogs, websites, eNewsletters, banner ads, and SEM campaigns.Experience with website and blog analysis tools, such as Google Analytics, to track, measure and plan web marketing campaigns using banner ads, as well as search engine keyword buys.Secure high profile media placements for clients in USA Today, The Wall Street Journal, Washington Post, and CNBC.

Wrote and created strategic marketing campaign plans, ensured team members performed assigned tasks as they related to campaign goals and objectives, and provided frequent status updates on campaign execution to clients.Project manager for $50,000 internal communications campaign; coordinated the creation of corporate branded items to be distributed to 800 employees at 26 locations domestically and internationally; managed multiple vendors and logistics; tracked overall project budget.Responsible for the creation of conference call agendas, pitch ideas, targeted media lists, press releases, award & speaker submissions, reports and trade show participation plans.

Develop external communication materials & collateral including press releases, direct mail, proposals, statement of qualifications and PowerPoint presentations.Serve as editor for employee newsletter InFocus as well as write and edit articles for internal and external newsletters and other communication vehicles. Plan and coordinate internal and external events, including a $65,000 client golf tournament.