Lead highly visible, cross-departmental projects as a senior-level digital strategist and product manager / product owner providing best practices, strategy, and insight for marketing and sales campaigns to deliver exceptional digital solutions and solve for business challengesPartner with sales professionals, channel and product marketers to develop, implement and oversee online strategies for client-facing initiatives. Deliver innovative engagement strategies, develop sales tools, create marketing materials for clients and prospects to drive results. Channels and projects include retail and institutional sales channels, CollegeBound 529, real estate and Jemstep robo-advisorIdentify marketing technologies including Live Engage chat, Google Analytics, SalesForce and Marketing Cloud to support sales and marketing strategies to deliver personalized messaging across digital platforms within the customer journeyDefine KPIs for marketing programs that directly tie to strategic firm business priorities and key marketing objectivesUse data and competitor analysis to formulate insights to drive innovation and performance optimization Collaborate with SMEs across technology, sales, and marketing to implement end-to-end user journeys from brand introduction to loyalty and retentionRepresent the customer, make decisions and manage priorities to optimize deliverables and productivity for the Agile scrum teamIdentify and report key performance indicators (KPIs) to improve current campaignsWork with UX, digital design, content strategy, SEO, analytics, and development teams to establish campaign vision and ensure successful product deliveryCommunicate project success, including analytics and KPIs, to senior level executives. Ensure that deliverables tie back to marketing goals and objectives

Website consulting, site development, content creation and management, and redesign for clients. Expertise includes innovative web solutions, customer experience differentiation and email marketing. Projects:Tekell Book Allan & Morris Law Firm Website and mobile site design, site management, content conversion, and implementation of Google analytics for tekellbook.com. Ongoing content updates and technical support.Turnkey Offshore Project ServicesWeb consultation and content conversion, including technical support.Agency Yu Insurance Content conversion and redesign of agencyyu.com. Ongoing content updates and technical support.Friends of West University Place Parks Fund, Inc. (Friends) Design and development of online communications, redesign of westuparks.org on wix.com, email marketing and online payment integration. Ongoing content updates and technical support.Centre Wealth Management Website interface design and content conversion for centrewealth.com in conjunction with business rebrand. West University Elementary School Foundation Redesign and update of wuesfoundation.org, including PayPal integration to accept donations.West University Little League (WULL) Design and development of online communications for WULL including the redesign of westull.org to Sports NGIN, email marketing and online payment integration. Ongoing content updates and technical support.Southwest Football League (SFL) Design and development of online communications for Southwest Football League including the reorganization of sfltx.org using Bonzi, implementation of email marketing, creation of online Wufoo forms, and online payment integration. West University Elementary PTO Design and development of online communications for West University Elementary PTO including the redesign of wuespto.org to Digital PTO, implementation of email marketing and online payment. Served as VP of Communications overseeing all online and offline PTO communications.

Worked with internal clients to develop, implement and oversee online strategies for operations, service, retail marketing, institutional marketing and globalManaged projects from conceptual stage to launch. Responsible for project success as well as communication to senior level executives

Managed electronic marketing department including Intranet, Extranets, CD-ROM development. Created business plan and maintained budget for department. Redesigned intranet to make it easier for sales teams to access marketing pieces.Created electronic marketing campaigns for product rollouts and company announcements.

Developed and implemented Internet recruitment strategies for clients and recruitersTrained employees on the Internet and Internet recruiting