Chris Sutter Email & Phone Number

New York, NY, US

I am excited to share that I have started at Infor as the Head of Marketing for the Americas. I am honored and excited to join the amazing team at Infor and to be part of the continued evolution of Marketing here. I am looking forward to helping drive continued growth and momentum for Infor’s leadership in business cloud software products for companies in.

Meraki (Greek) = Doing something with soul, creativity, or love - when you put something of yourself into what you are doing.A marketing and brand consultancy helping clients to integrate the art and science of marketing to optimize customer engagement, build brand value, grow revenue, and ignite customer advocacy. Connecting brand to demand through.

Las Vegas, NV, US

• Hired to revitalize field marketing for Americas Central Region. Leading all marketing for Rimini Street's Oracle, SAP, and Salesforce solutions within region including full-funnel lead generation, sales pipeline.
• Delivered 20x+ ROI for marketing programs with limited resources through account targeting and strong partnership with Sales.
• Built predictable, scalable demand generation model.

Kansas City, Missouri, US

• Joined Cerner to help drive Cerner’s efforts to create a more data-driven, client-centric, outcomes focused approach to its healthcare marketing. Within 6 months, assumed co-lead acting role as Head of Corporate.
• Stood up new marketing functions for sales enablement and content marketing.
• Achieved 20% increase in unique viewers for thought leadership content and 5x ROI improvement for digital campaigns.
• Supported $2.85B in sales opportunities and $300M in closed bookings with 66% lower staffing for sales opportunity marketing.

Houston, Texas, US

• Directed and optimized the implementation and adoption of BMC's sales enablement platform across the company through closer partnership with Sales and Business Unit Marketing teams. Drove integration of content aligned.
• Achieved 51% YoY increase in use of sales enablement platform by Sales.
• Increased average number of assets downloaded each month by 99% YoY.
• Contributed to 63% YoY increase in visits to BMC blogs.
• Developed messaging and unique BMC POVs in support of key BMC initiatives such as Multi-Cloud Management, the European Union's General Data Protection Regulation, and Green IT/Data Center Consolidation.

Houston, Texas, US

• I led a distributed team of 23 people to transform the design, development, delivery and execution of compelling, digitally-centered global demand generation campaigns in support of HPE's Enterprise and Software.
• Transformed the global integrated campaign approach for the Enterprise Group and gained executive buy-in across all business units.
• Managed global transition of all Enterprise campaigns to new HPE 'Accelerate Next' brand framework.
• Redefined RACI's and campaign development processes to improve campaign time to market by 50%+.
• Marketing Generated Opportunity (MGO) increased 144% and MGO Won (closed revenue from opportunity) increased 222%.
• Introduced innovative SMB campaign - key element in achieving 80% increase in Marketing Generated Opportunity and 146% increase in MGO closed revenue for SMB business in 12 month period.

Palo Alto, CA, US

• I led consumer marketing efforts across the United States, Canada, and Latin America, driving marketing strategy and execution in support of the multi-billion dollar Americas PC and Printing Business, which included.
• Managed a $100M+ regional budget to achieve Consumer business objectives.
• Gained market share in declining consumer markets by taking share from key competitors.

Palo Alto, CA, US

• As Director of advertising and integrated marketing communications for the Printing and Personal Systems group serving the U.S., Canada, and Latin America, I drove innovative B2B and B2C demand generation marketing.
• Delivering operational cost savings of $1.7M through aggressive management of agencies.
• Building and maintaining the first center of excellence for cross-region and cross-segment marketing and campaign execution.
• Developing a pan-region creative approval process that served as the model for other Regions.
• Collaborating with individual countries within the Region to improve alignment, quality of execution and business outcomes. I garnered several internal HP awards for Savvy Market Activation for region executions.

Palo Alto, CA, US

• I was charged with driving advertising, media, digital marketing, and social media programs to grow the multi-billion dollar PC business in the Americas. I built a high-performing marketing organization through.
• Orchestrated overall shift from primary traditional media approach to all campaigns being digital/social first.
• Generated more than $3M in savings in one year by implementing a pan-regional model for media and creative agencies and by defining innovative compensation models.
• Delivering custom non-traditional programs including an XBox Live custom program that achieved a 86% ad recall rate on XBox.
• Increasing by 150% the awareness of HP among LinkedIn members by defining and implementing LinkedIn SMB community program in partnership with Intel.
• Leading the Summer Music Campaign, an integrated campaign recognized by key stakeholders as one of the most successful campaigns and social media programs in HP's history. I aligned execution of the Summer Music.

Palo Alto, CA, US

• As leader of the global advertising team I led the development and worldwide launch of a radically new brand strategy, creative framework, and advertising campaign for HP's PC business across all segments - Consumer..
• Bringing in $50 million worth of new partner fund investments in a single year.
• Analyzing financial elements to influence a major shift in marketing budget allocation across all regions.
• Achieved 70% increase in commercial leads through campaigns and innovative Change Artist program.
• Awarded ‘Best in Show’ 2007 by the Internet Advertising Bureau for online executions.
• Managed development and execution of Super Bowl TV spot as well as marketing engagements with consumer trend-setters and sports figures such as Jay-Z, Pharrell Williams, Serena Williams, Jerry Seinfeld, Kevin Garnett.

Palo Alto, CA, US

• Transformed key partner program strategy development, optimizing and leveraging mega-partner marketing funds from Intel, AMD, and Microsoft to drive company-wide achievement including:
• Achieved $65M total incremental benefit to HP marketing programs.
• Drove utilization of Intel Inside funds from 74% in FY04 to 90% in less than 12 months.
• Achieved $15M year over year improvement in savings from execution of Microsoft MDA.
• Automating approval administration for AMD Advantage funds for both AMD and HP, providing regions with a tool to understand status of program against their marketing activities in real time.

Palo Alto, CA, US

I created and implemented the worldwide advertising strategy for consumer PC products, working with Senior Personal Systems Group and Business Unit management to support both HP and Compaq brands. I orchestrated both print and television advertising across the U.S., Latin America, Asia Pacific, and Europe and drove alignment of strategies across the.

Harris County, Texas, US

• Responsible for managing P&L performance of a $225M+ Consumer direct business.
• Managed $40M OPEX budget.
• Defined advertising strategies to support revenue objectives for direct sales to Consumer and Small Business markets.
• Managed $45M+ advertising budget (OPEX + Partner Co-Marketing Funds).
• Defined and executed call center strategy to support business objectives.
• Managed marketing communication activities and marketing budget for Compaq's retail configure-to-order PC business.