Chris Sutter Email and Phone Number
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Transformational marketing leader with proven success leading agile, geographically diverse cross-functional teams in building pipeline growth and brand equity across the customer journey. Hands-on collaborative executive who sees the big picture and also rolls up his sleeves to execute. Drives innovative marketing strategies for local and global markets. Possesses deep functional expertise in targeted demand marketing, brand, and customer engagement with broad experience in Enterprise (B2B), Small and Medium Business (SMB), and Consumer (B2C) segments. Known for delivering results through memorable creative and content within innovative end-to-end omni-channel multi-touch campaigns.Demonstrated expertise in: Demand Generation; Digital Marketing; Content Marketing; Growth Marketing; Brand; Account-Based Marketing; Agency Management; Change Management; Campaign Development; Channel Marketing; Events; SaaS; Sales Enablement; Marketing Communications; Process Improvement; Social, SEO & SEMKey accomplishments include: • Enterprise campaign impact: 300% increase YoY in % of closed marketing generated revenue coming from digital tactics.• Gained 19 pts in market share against Dell during down market, shifting $1.9B in US SMB revenue to HP.• Marketing Generated Opportunity increase of 144% and MGO Won (closed revenue) increase of 222% from HPE campaigns.• Innovative SMB campaign key to achieving 80% increase in Marketing Generated Opportunity and 146% increase in MGO closed revenue for SMB business.• Transformed campaign planning, BU partnership, and value proposition frameworks for Enterprise business.• Delivered $65M in incremental partner co-marketing funding benefits to marketing programs.• Drove 51%YoY increase in utilization of sales enablement platform through analytics, content curation, tighter alignment to Sales and more relevant integration into CRM solution.• Rebranding of HP and launch of the Computer Is Personal Again Campaign which was named Campaign of the Year by Advertising Age.• Generated over $4.7M in expense savings through aggressive agency management and implementation of innovative compensation models.Proven ability to recruit and lead exceptional, diverse marketing teams with a strong culture of innovation, business impact, analytics, and thoughtful risk-taking.I thrive in both B2B and B2C targeted marketing positions, leading a complex team of direct and indirect reports to deliver the highest levels of performance. I have a passion for learning and great marketing.Please contact me at csutter.tx@gmail.com.
Infor
View- Website:
- k3software.com
- Employees:
- 11
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Americas Head Of MarketingInfor Mar 2023 - PresentNew York, Ny, UsI am excited to share that I have started at Infor as the Head of Marketing for the Americas. I am honored and excited to join the amazing team at Infor and to be part of the continued evolution of Marketing here. I am looking forward to helping drive continued growth and momentum for Infor’s leadership in business cloud software products for companies in industry specific markets.
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Founder + Chief Marketing OfficerMeraki Marketing Dec 2020 - PresentMeraki (Greek) = Doing something with soul, creativity, or love - when you put something of yourself into what you are doing.A marketing and brand consultancy helping clients to integrate the art and science of marketing to optimize customer engagement, build brand value, grow revenue, and ignite customer advocacy. Connecting brand to demand through data-driven targeting, acquisition and retention strategies, integrated plan development, content marketing, CRM best practices and marketing automation tools.
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Regional Field Marketing DirectorRimini Street Feb 2021 - Nov 2022Las Vegas, Nv, UsHired to revitalize field marketing for Americas Central Region. Leading all marketing for Rimini Street's Oracle, SAP, and Salesforce solutions within region including full-funnel lead generation, sales pipeline acceleration, event strategy + execution, client marketing and industry vertical marketing. Driving multi-touch demand generation programs in partnership with product business units, Corporate Marketing, and Region Sales leadership to deliver on aggressive growth targets for marketing-generated pipeline.KEY ACHIEVEMENTS:• Delivered 20x+ ROI for marketing programs with limited resources through account targeting and strong partnership with Sales.• Built predictable, scalable demand generation model. -
Director, Corporate MarketingCerner Corporation 2018 - 2020Kansas City, Missouri, UsJoined Cerner to help drive Cerner’s efforts to create a more data-driven, client-centric, outcomes focused approach to its healthcare marketing. Within 6 months, assumed co-lead acting role as Head of Corporate Marketing organization with responsibility for strategic direction, client marketing programs, digital campaign strategy, brand marketing, creative services, social marketing, content marketing, pr, and government marketing for Cerner's healthcare IT software solutions.Key achievements include:• Stood up new marketing functions for sales enablement and content marketing.• Achieved 20% increase in unique viewers for thought leadership content and 5x ROI improvement for digital campaigns.• Supported $2.85B in sales opportunities and $300M in closed bookings with 66% lower staffing for sales opportunity marketing. -
Director, Sales Enablement, Content & Messaging StrategyBmc Software 2016 - 2018Houston, Texas, UsDirected and optimized the implementation and adoption of BMC's sales enablement platform across the company through closer partnership with Sales and Business Unit Marketing teams. Drove integration of content aligned to buyer’s journey within Salesforce CRM solution and developed new content curation strategy. Editor-in-Chief for all BMC blogs, ensuring alignment to corporate brand messaging and blog 'gold' standards. Created corporate-level messaging and content for key cross-BMC initiatives, including presentations, solution briefs, web page copy, infographics, blogs, target persona definitions, and messaging source documents.Key achievements include:• Achieved 51% YoY increase in use of sales enablement platform by Sales.• Increased average number of assets downloaded each month by 99% YoY.• Contributed to 63% YoY increase in visits to BMC blogs.• Developed messaging and unique BMC POVs in support of key BMC initiatives such as Multi-Cloud Management, the European Union's General Data Protection Regulation, and Green IT/Data Center Consolidation. -
Senior Director, Worldwide Enterprise & Software Demand MarketingHewlett Packard Enterprise 2014 - 2016Houston, Texas, UsI led a distributed team of 23 people to transform the design, development, delivery and execution of compelling, digitally-centered global demand generation campaigns in support of HPE's Enterprise and Software business units - inclusive of HPE Servers, Storage, Converged Systems, Blades, Technology Services, SMB, Service Provider, Enterprise Security Software, Big Data, Application Delivery Management Software, IT Operations Management Software, and cross-HPE solutions. Introduced first comprehensive marketing automation process and execution for lead nurturing. Also led the way with innovative account-based marketing programs, channel marketing, and competitive displacement programs - all leveraging martech solutions and robust, insight-driven content.Key achievements include:• Transformed the global integrated campaign approach for the Enterprise Group and gained executive buy-in across all business units.• Managed global transition of all Enterprise campaigns to new HPE 'Accelerate Next' brand framework.• Redefined RACI's and campaign development processes to improve campaign time to market by 50%+.• Marketing Generated Opportunity (MGO) increased 144% and MGO Won (closed revenue from opportunity) increased 222%.• Introduced innovative SMB campaign - key element in achieving 80% increase in Marketing Generated Opportunity and 146% increase in MGO closed revenue for SMB business in 12 month period.• Shifted emphasis to digital marketing, grounded on insights and compelling content for campaigns which contributed to 300% increase YoY in % of closed marketing generated revenue coming from digital tactics.• Coached and developed team to shift from support function mentality to being agile partners to the business units. -
Senior Director, Americas Consumer MarketingHp 2013 - 2014Palo Alto, Ca, UsI led consumer marketing efforts across the United States, Canada, and Latin America, driving marketing strategy and execution in support of the multi-billion dollar Americas PC and Printing Business, which included PCs, tablets, printers, and ink supplies. My innovative 360° marketing strategies encompassed advertising, digital and social activations, below-the-line communications and retail channel marketing and were grounded in customer insights and marketing analytics.• Managed a $100M+ regional budget to achieve Consumer business objectives.• Gained market share in declining consumer markets by taking share from key competitors. -
Senior Director, Americas Integrated Marketing And Country MarketingHp 2012 - 2013Palo Alto, Ca, UsAs Director of advertising and integrated marketing communications for the Printing and Personal Systems group serving the U.S., Canada, and Latin America, I drove innovative B2B and B2C demand generation marketing programs across the region and ensured brand alignment and consistency across all countries. I motivated a team of 55 people located throughout the US, Latin America and Canada, maintaining high performance levels through a period of significant internal change to consistently deliver effective campaigns on time and in full alignment with all stakeholders. I improved operations by:• Delivering operational cost savings of $1.7M through aggressive management of agencies.• Building and maintaining the first center of excellence for cross-region and cross-segment marketing and campaign execution. • Developing a pan-region creative approval process that served as the model for other Regions. • Collaborating with individual countries within the Region to improve alignment, quality of execution and business outcomes. I garnered several internal HP awards for Savvy Market Activation for region executions, driving significant improvements in business impact and brand consistency throughout the region.
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Senior Director, Americas Integrated Marketing And Partner MarketingHp 2009 - 2012Palo Alto, Ca, UsI was charged with driving advertising, media, digital marketing, and social media programs to grow the multi-billion dollar PC business in the Americas. I built a high-performing marketing organization through advertising, sponsorships, partner marketing, and agency management to support consumer (B2C) and commercial PCs, tablets, workstations, and vertical solutions (B2B). Through my leadership, I attracted top talent to the organization and built strong professional relationships to fuel employee retention. I gained special recognition for SMB integrated marketing program which was key element in gaining 19 pts in market share from Dell in a down market, shifting $1.9B in US SMB revenue to HP.Other achievements include:• Orchestrated overall shift from primary traditional media approach to all campaigns being digital/social first.• Generated more than $3M in savings in one year by implementing a pan-regional model for media and creative agencies and by defining innovative compensation models. • Delivering custom non-traditional programs including an XBox Live custom program that achieved a 86% ad recall rate on XBox. • Increasing by 150% the awareness of HP among LinkedIn members by defining and implementing LinkedIn SMB community program in partnership with Intel. • Leading the Summer Music Campaign, an integrated campaign recognized by key stakeholders as one of the most successful campaigns and social media programs in HP's history. I aligned execution of the Summer Music Campaign across the Americas Region, leading to a 9.7% increase in brand preference and 7.1% increase in purchase consideration. • Delivered integrated Holiday campaign across all countries, including the top-rated commercial on TV during Holiday season. Achieved 14 pt increase in awareness and 19 pt spike in preference.• Improved ROI efficiency through innovative traditional and digital media strategies including first use of e-auction media buying and local market media pilots.
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Director, Worldwide Advertising And Partner MarketingHp 2005 - 2009Palo Alto, Ca, UsAs leader of the global advertising team I led the development and worldwide launch of a radically new brand strategy, creative framework, and advertising campaign for HP's PC business across all segments - Consumer. SMB and Enterprise. I also managed the mega-partner co-marketing programs across HP. I was recognized for managing the development and launch of The Computer is Personal Again campaign, awarded Campaign of the Year by Advertising Age - the most successful campaign in the history of HP. Conceived, developed and launched rebranding in under 6 months. Achieved worldwide integration and alignment across all customer touchpoints, achieving a major turn-around in HP's brand perception and strength with target segments. Other achievements include: • Bringing in $50 million worth of new partner fund investments in a single year. • Analyzing financial elements to influence a major shift in marketing budget allocation across all regions.• Achieved 70% increase in commercial leads through campaigns and innovative Change Artist program.• Awarded ‘Best in Show’ 2007 by the Internet Advertising Bureau for online executions. • Managed development and execution of Super Bowl TV spot as well as marketing engagements with consumer trend-setters and sports figures such as Jay-Z, Pharrell Williams, Serena Williams, Jerry Seinfeld, Kevin Garnett, and Shaun White. Managed all celebrity contracts.• Garnered $M's in free Earned Media coverage as result of campaign activations.
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Director, Worldwide Partner MarketingHp 2004 - 2005Palo Alto, Ca, UsTransformed key partner program strategy development, optimizing and leveraging mega-partner marketing funds from Intel, AMD, and Microsoft to drive company-wide achievement including: • Achieved $65M total incremental benefit to HP marketing programs. • Drove utilization of Intel Inside funds from 74% in FY04 to 90% in less than 12 months.• Achieved $15M year over year improvement in savings from execution of Microsoft MDA. • Automating approval administration for AMD Advantage funds for both AMD and HP, providing regions with a tool to understand status of program against their marketing activities in real time.
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Worldwide Consumer Advertising ManagerHp 2002 - 2004Palo Alto, Ca, UsI created and implemented the worldwide advertising strategy for consumer PC products, working with Senior Personal Systems Group and Business Unit management to support both HP and Compaq brands. I orchestrated both print and television advertising across the U.S., Latin America, Asia Pacific, and Europe and drove alignment of strategies across the consumer segment by managing linkages with the Imaging and Printing Group. I also served as a subject matter expert for the North America team to develop and analyze metrics measuring the effectiveness of demand generation advertising for consumer direct business. By working with Senior Management, I helped to develop the strategy to guide the Compaq brand after the merger with HP. Developed strategy to maintain and position Compaq as a separate brand within the Hewlett-Packard portfolio.
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Senior Manager, Consumer Direct Sales & MarketingCompaq Computer Corporation 2000 - 2002Harris County, Texas, UsResponsible for managing P&L performance of a $225M+ Consumer direct business. • Managed $40M OPEX budget.• Defined advertising strategies to support revenue objectives for direct sales to Consumer and Small Business markets.• Managed $45M+ advertising budget (OPEX + Partner Co-Marketing Funds).• Defined and executed call center strategy to support business objectives.• Managed marketing communication activities and marketing budget for Compaq's retail configure-to-order PC business. • Managed budget and direct marketing programs for Compaq's installed base and affinity marketing initiatives to drive sales of warranty upgrades, options, accessories, and PC sales.• Defined messaging and creative strategies for print, digital and tv advertising.• Managed metrics program for ROI analysis of all marketing and advertising spend to drive Compaq's Consumer direct business.• Monitored competitive activities and developed competitive business strategies to drive market share and revenue.• Managed consumer team consisting of 8 people, along with dotted line responsibility for 3 call centers with 300+ people.
Chris Sutter Skills
Chris Sutter Education Details
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University Of California, BerkeleyPolitical Science
Frequently Asked Questions about Chris Sutter
What company does Chris Sutter work for?
Chris Sutter works for Infor
What is Chris Sutter's role at the current company?
Chris Sutter's current role is VP / Senior Director of Marketing - Enterprise | B2B | B2C | Demand Generation | Field Marketing | ABM | Brand | Integrated Campaigns | Content Marketing | Multi-Channel Growth Marketing.
What is Chris Sutter's email address?
Chris Sutter's email address is ch****@****ner.com
What is Chris Sutter's direct phone number?
Chris Sutter's direct phone number is +128151*****
What schools did Chris Sutter attend?
Chris Sutter attended University Of California, Berkeley.
What skills is Chris Sutter known for?
Chris Sutter has skills like Product Marketing, Brand Development Strategy, Field Marketing, Team Building, Media Strategy, Services Marketing, Marketing Management, Six Sigma, E Commerce, Strategic Partnerships, Agency Relationship Management, Creative Campaign Development.
Who are Chris Sutter's colleagues?
Chris Sutter's colleagues are Sandesh Shetty, Devin Schmid, Matthew Cenci, Matt Brigman, Nathan Sheppard, Matthias Wurzenrainer, Anil Kasinadhuni.
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