Mark White Email & Phone Number

New York, Ny, Us

•Work cross-functionally with the content and strategy team to plan and execute effectivemarketing campaigns•Lead promotional plan efforts throughout specific product unit to increase brandawareness•Work closely with Business Development and Sales to improve quality in demand generation with events and other activities•Maintain relationships with 3rd party vendors and partners to discover new marketingopportunities•Consistently work with the events team to ensure marketing objectives are being met

New York, Ny, Us

•Generate and qualify leads for Infor’s business development department through skill development, market segmentation, account profiling, and cold calling resulting in roughly $6.1M in total pipeline •Spearhead sales training sessions to increase prospecting efficiency and quality throughout the healthcare BDR team •Cultivate cross-functional relationships with healthcare subject matter experts and client results executives by sharing relevant data and observations acquired from prospecting •Contributed to monthly Infor newsletter by interviewing accomplished global BDRs •Collaborate with Infor Marketing personnel and leverage platforms including LinkedIn, ZoomInfo, and specific healthcare websites to increase overall efficiency of go-to-market messaging in healthcare •Play integral role in prospecting campaigns targeted for healthcare organizations with at least $500M in revenue

Genesee, Co, Us

•Directly responsible for fundraising a personal salary of $60,000 over two years by acquiring and sustaining 30 monthly donor relationships through face to face meetings, routine phone calls, and quarterly newsletters•Worked cross-functionally with teams in developing qualitative surveys to enhance student involvement•Directed a group of 95 people to attend a national conference by organizing travel plans, directing fundraising campaigns, and adjusting expenses to meet designated budget•Emcee and speaker for development events that provided clarity and excitement for the mission of FOCUS•Propelled fundraising event total revenue from $12,000 to $18,000 by word of mouth promotion and partnering with local businesses•Increased men’s involvement 57% through data analysis, relationship building, problem-solving, and goal setting•Advanced participation and interest for the organization by establishing social media presence and creating promotional events and video