Mark White Email & Phone Number

New York, NY, US

• Work cross-functionally with the content and strategy team to plan and execute effectivemarketing campaigns
• Lead promotional plan efforts throughout specific product unit to increase brandawareness
• Work closely with Business Development and Sales to improve quality in demand generation with events and other activities
• Maintain relationships with 3rd party vendors and partners to discover new marketingopportunities
• Consistently work with the events team to ensure marketing objectives are being met

New York, NY, US

• Generate and qualify leads for Infor’s business development department through skill development, market segmentation, account profiling, and cold calling resulting in roughly $6.1M in total pipeline
• Spearhead sales training sessions to increase prospecting efficiency and quality throughout the healthcare BDR team
• Cultivate cross-functional relationships with healthcare subject matter experts and client results executives by sharing relevant data and observations acquired from prospecting
• Contributed to monthly Infor newsletter by interviewing accomplished global BDRs
• Collaborate with Infor Marketing personnel and leverage platforms including LinkedIn, ZoomInfo, and specific healthcare websites to increase overall efficiency of go-to-market messaging in healthcare
• Play integral role in prospecting campaigns targeted for healthcare organizations with at least $500M in revenue

Genesee, CO, US

• Directly responsible for fundraising a personal salary of $60,000 over two years by acquiring and sustaining 30 monthly donor relationships through face to face meetings, routine phone calls, and quarterly newsletters
• Worked cross-functionally with teams in developing qualitative surveys to enhance student involvement
• Directed a group of 95 people to attend a national conference by organizing travel plans, directing fundraising campaigns, and adjusting expenses to meet designated budget
• Emcee and speaker for development events that provided clarity and excitement for the mission of FOCUS
• Propelled fundraising event total revenue from $12,000 to $18,000 by word of mouth promotion and partnering with local businesses
• Increased men’s involvement 57% through data analysis, relationship building, problem-solving, and goal setting