Christian Schulz Email & Phone Number

Berlin, Germany

Mondays were meant to be great.Contact us, if you want your Monday marketing reports to show great resultsOr ask one of our many clients about us: StepStone, FormelSkin, WorkWolf, Freddie's Flowers, Modern Milkman, Lengoo etc. etc.

Remote

Pro-bono voluntary mentoring & coaching at Femme Palette platform for aspiring female leaders.Awards: 2023Rising starsMentee's choice

Strategy consulting and interim (marketing) management. At times I take on interesting growth or turn around cases on an interim or project basis. Clients among others Private Equity- NEO Capital www.neo-capital.de: marketing audits for portfolio companiesVC / PE / family office-funded business- Dr Foerster / GoodMe, consumer supplements: interim marketing leader; +3m€ marketing spend optimization- Glambou, jewelry www.glambou.com: business case pivot from pull to push marketing and subsequent interim influencer marketing team leader (+200k€ monthly spend on ROI +2)- Freddies Flowers, flowers www.freddiesflowers.com: interim country growth marketing leader turning loss making German entity towards profitable marketing spend- Formel Skin, skin care www.formelskin.de: interim TV campaign management (+500k€ total spend) including planning with agency, tracking and optimization - Humtab / Edentify, AI-technology: investor pitch support- Lengoo, AI-technology www.lengoo.com: sales org enablement support with CEO / founderCorporate business- Stepstone, HR marketing software www.stepstone.com: restructure above-the-line marketing budget toward efficiency (+50m€ gross budget annual)

Berlin, Berlin, Deutschland

Charged with turning the loss making agency around to profitability and growth. Responsible for 3 client centric teams (+30 employees) and the business planning function for the operations part of the company.Key activities: - 3 successful team business turn arounds, 1 growth case - develop and implement P&L-based decision making company wide- develop and shape strategic direction of client centric teams- develop and implement company wide rolesheets, salary bands and standardized feedback & development process- implement and run business planning, forecasting and controlling infrastructure company wideKey results:- +40% EBITDA responsibility - +100% gross profit growth in 3 years- from 0% to +25% EBITDA margin company wide in 3 years

Responsible for building the client consulting practice of DCMN ("growth solutions") to turn the TV-reseller agency into a 360 degree growth marketing provider; +6 team members. Key activities: - lead all major multi-million budget pitches on C-level- develop and implement standardized consulting approach (develop DCMN inherent intellectual property)- hire, train and grow team to support company growth- develop new client product offerings (media)- integrate and co-develop non-media offerings Key results:- full service client offering completed - +100% new client product offering revenue contribution yoy- +30% yoy total business growth

Berlin Area, Germany

Responsible for marketing strategy for fast growing e-commerce company. In charge of +8 member team (online, offline, business intelligence) with focus on CRM and new business. Key activities: re-org for +200% budget increase yoy in offline marketing, build up of CRM team to optimize lead and existing business potentialKey results: - Increased cohort (+2 purchases) performance +100% yoy- Increased activation of lead pool to new buyer yoy (+10%)- +70% total monthly revenue yoy

Berlin

Responsible for a very fast-growing e-commerce company's online marketing department with +10 employees. Charged with:Marketing strategy: developing and implementing a marketing growth strategy aimed at +300% year-over-year growth trajectory.Marketing analytics: building the analytical framework to report for team, company and shareholder levelFund raising: marketing strategy formulation, marketing forecasting and marketing auditingTV management: spot production, TV tracking and media agency steeringPeople management: coaching & mentoring; feedback managementRecruiting, developing and leading employees in charge of:Display advertising: remarketing, CPC/CPM direct inventories, Facebook displaySocial media: Facebook community growth, managing and controllingCRM: retention marketing – email, direct mail, remarketing and leafletsSEA: agency management SEO: onpage development, SEO-reporting non-brandContent: translation management, campaign contents, content strategyPrint: national direct print campaigns, leaflets

Berlin

Responsible for a fast-growing e-commerce company's marketing department with + 20 employees within an excessively seasonal industry. Charged with:Marketing Strategy: formulate, visualize and disseminate strategy; controlling, reporting; follow-through thereofSales forecasting: analysis of historic data; predictive forecastingProcesses and reporting: shareholder reports, marketing controlling, channel controlling, enforcing strategy, establishing processesPeople management: coaching & mentoring, feedbackRecruiting, developing and leading teams in charge ofCRM: service (customer inquiry handling), retention (leaflets, mailing – email campaigns)Online marketing: SEA (branded, semantic), SEO (branded, semantic, non-brand), affiliates (broad), email (stand-alone, campaigns), display / retargetingOffline: leaflets, cooperationsPR: social media; classic PR; cooperationsTV: controllingControlling: business intelligence and reportingUI: re-launch online-shop, feature development (not involved in coding) and conversion rate improvementBranding: repositioning MyParfuem brand up-market; brand maintenance and management

Berlin Area, Germany; San Francisco Area, Usa

Operations include:Responsible for production, customer service, new product development and retention marketing in a fast-growing e-commerce company in within an excessively seasonal industry.Recruiting, developing and leading +10 people-team in charge ofProduction: supplier handling, procurement, inventory management, production time, managing excessive peak-time capacitiesService: call, email and customer inquiries handlingCustomer-retention: email & mail campaignsProduct development: supplier relations, customer feedback analysis, prototyping, material and handling cost management

Bachelor Thesis - Strategic Planning 2011-2014Intern / Bachelor Student Developing a local strategy-adaption of corporate strategic planning focusing on local context including market conditions, legal, culture and corporate culture. Macro- and micro market analysis, identification of 7 segments and analysis thereof. Delivering a final recommendation to local senior management.

Strategy & Transformation ConsultingOrganization Change ManagementProject support: Change Management for IT Outsourcing ProjectsAssistance of Senior Managing Consultant in Corporate Change Management in globally active international work groups with +10 members. Developing a concept of monthly internal career events with corporate management meeting interns and visiting students. Winning support, organizing and promoting 3 events with +50 participants.

Founding and leading a 50+ international member student association with responsibility for a €20,000 annual budget.Organized 5 events with corporate clients and subsequently integrated them into the regular curriculum to promote application based learning scenarios within the University. ResultsIntegration of an IBM-led strategy workshop into the curriculumGuest lectures by DHL, Friesland Foods, John Mansville, TNTExpress

Part-time employee at a University based research institute. Key activities:Market, industry and competitor analyses & research for Dutch, B2B SMEs.Strategic consultancy based on the research.

Co-founding a start-up digitizing out-dated media content.Responsible for marketing (media relations and sales) and personnel. Acquisition and management of +200 clients totaling €35,000 revenue; hiring and managing up to 3 part time employees.

Bachelor Of Business Administration, International Business & Management Studies

Activities and Societies: Planing, organization and running Events at ABSInternational Finance & Accounting International Marketing &.

International Business

International Summer University Program Microeconomics Investment Analysis

Bachelor Of Honors, Business Administration

Strategic Management Strategic Market Creation Global Marketing Strategies 2010: Bachelor of Honors (BA Hons) First Class Honors

International Business

International Summer University Program Value-based Leadership Entrepreneurship

International Business

Finance & Accounting International Economics German Business Law

High School Diploma, General Education

General Education

High School Diploma, General Education