Lieke Fidom Email & Phone Number

Amsterdam, Nh, Nl

As a mentor at Femme Palette, I guide professionals in leadership, digital commerce, and confidence-building. The diversity of challenges we tackle makes each mentorship unique. Our work leads to tangible career progress for mentees, while broadening my own perspective. This role aligns with my values of fostering professional growth and equal opportunities. Mentorship creates a collaborative environment where both parties learn and adapt to the evolving business landscape.

Amsterdam, Noord-Holland, Nederland

- Founded YoungYarn, a pioneering platform in the circular commerce space focused on sustainable children's clothing.- Developed a platform that supports both direct purchases and a circular economy model, allowing for the rental and recycling of children's clothing.- Lead strategic planning and oversee all operational aspects, focusing on sustainable growth and exploring strategic options to enhance market presence and operational scalability.

Amsterdam, Noord-Holland, Nederland

Eterra Digital Commerce helps businesses thrive in the digital landscape. We provide strategic advice and practical solutions, leveraging data, AI, automation, and other tools to optimize digital operations. Our expertise spans across various areas of digital commerce, including circular commerce, ensuring our clients are prepared for both current challenges and future growth.

Amsterdam, Noord-Holland, Nederland

Recently acquired Red Orka, leader in the kids clothing rental in the Netherlands. Our focus is integrating this platform with YoungYarn’s existing digital capabilities and innovative circular commerce solutions to enhance service efficiency and expand our impact. We're committed to proving that ethical business models are not only viable but essential for future growth. Join us as we advance circular commerce practices in the industry. Successfully turned around and sold in september 2024.

Amsterdam, Noord-Holland, Nederland

- Directed the e-commerce strategy development and implementation across North-West Europe and Latin America, significantly increasing digital sales and enhancing customer engagement & satisfaction.- Managed a team of 13, fostering innovation in digital tactics and enhancing system efficiencies through the deployment of a cloud-native, API-first platform.

Amsterdam, Noord-Holland, Nederland

Wavin is a $2.6 B division of the Orbia Group, present in more than 40 countries around the world. - Responsible for accelerating e-commerce strategies in the Benelux, DACH, and Nordics regions.- Implemented advanced digital solutions that streamlined operations and boosted digital sales, setting the foundation for expanded responsibilities across LATAM.

Amsterdam, Noord-Holland, Nederland

- Led the global digital marketing strategy and oversaw marketing operations, significantly enhancing digital presence and customer engagement across multiple channels.- Managed a substantial budget and multiple agency partnerships, delivering on digital marketing objectives that supported business growth and transformation goals.

Amsterdam En Omgeving, Nederland

ERIKS Digital - a global digital tech hub – was founded in September 2018 (by the former Zamro team) with the objective to drive digital growth and transformation of ERIKS. ERIKS (part of SHV) is a global family owned company (~7000 FTEs) offering a wide range of technical components and services to the industry.- Developed and executed a unified digital marketing strategy that significantly enhanced online customer retention and acquisition.- Collaborated closely with sales and technical teams to ensure seamless implementation of digital tools across the company.

Amsterdam En Omgeving, Nederland

Zamro (part of ERIKS, SHV) was a young, dynamic and award-winning B2B & D2C e-commerce company for industrial supplies - operating in the European MRO market for SMEs.- Established the Account Management department for Zamro, focusing on optimizing e-commerce operations for B2B customers.- Developed customer segmentation and journey mapping to improve the overall customer experience.

Vaassen

- Managed over 400 accounts, leading strategic planning and execution to expand market share and increase revenue.- Strengthened customer relationships, driving significant sales growth through personalized account management strategies.

Vaassen

- Launched and managed the e-commerce operations, establishing foundational digital sales channels.- Oversaw all aspects of the digital sales process, from customer service to logistics and CRM.

Groningen En Omgeving, Nederland

Thesis: what are desired personal characteristics for potentially successful co-founders in the context of a startup studio?

Master Of Science (Msc), Small Business & Entrepreneurship

Graduated with an 8 on my Master Thesis. Topic: startup studios.

Bachelor Of Science (B.Sc.), Business Administration / Bedrijfskunde / Business Management / Bedrijfsmanagement

Business Administration / Bedrijfskunde / Business Management / Bedrijfsmanagement

Exchange period

6-Week Growth Hacking Course

Data-driven marketing based on rapid experimentation. A mixture of Behavioural Psychology, Creative Marketing, Coding/Automation.

Advanced German Course