Christian Smith Email & Phone Number

Santee, CA, US

San Diego, California

• Creation of sales presentations and demos/decks that drove advertising revenues from $7 million per year to $28 million per year.
• 210 e-commerce websites / job boards converted to WordPress platform, UI/UX updates and daily management.
• UI/UX development of company self service customer portal.
• New technology / web development and integration.
• Managed 30 Social Media Advertising Recruitment campaigns per month for US and Canadian markets.
• Development of new websites for external clients.

Vista, CA

• Packaging/labeling design for new clinical diagnostic tools for autoimmune Connective Tissue Disease (CTD) in the U.S. market.
• Graphic design of supporting sales/marketing materials and instructions in compliance with FDA regulations.

Greater San Diego Area

• Refreshed the company branding and graphic design for 10 product launches across consumer packaged goods and medical devices, clinical chemistry product packaging, and supporting sales/marketing materials in compliance.
• Art direction and design of the new U.S Glucometer website and the wider International company website (www.aconlabs.com) with a team of 6 marketers. Also coded the U.S. Glucometer website.
• Branded and art directed new product lines for the veterinary market. Applied the new branding consistently to new packaging, tradeshow materials and the new website.
• The new branding and website launch helped reposition an OEM/B2B company for the U.S. consumer retail market.
• Managed contract and freelance graphic designers both on and offsite.
• Implemented new project tracking system to provide feedback on project deadlines and volume.

Greater San Diego Area

• Successfully rebranded 1000 person health care company across print, email and web in 9 months.
• Graphic design and marketing collateral support for more than 90 health care programs for California’s largest non-profit provider of progressive mental health, criminal justice and substance abuse treatment programs.
• Website updates and page creation using Drupal. HTML email marketing.
• Graphic design and ordering of large format tradeshow and conference materials.
• Invoicing and billing. Cost/price analysis and vendor procurement.

Greater San Diego Area

• Designed point of purchase materials, catalogs and brochures for the largest manufacturer of automotive security systems.
• Designed packaging, trade show banners and marketing collateral for Sirius Satellite Radio accessories.
• Coordinated product and model photoshoots.
• Maintained strong relationships with several vendors and project coordination with engineers and marketers.

Greater San Diego Area

• Rebranded brochures, ads, trade show booths and collateral for the largest investment advisory company in the U.S.
• Coordinated projects with writers, project managers, production managers and art directors.
• Collaborated with product management team to assess needs and develop production schedules for projects.

Greater San Diego Area

• Designed the brochures, ads and point of purchase materials for a client opening 16 new housing communities in 3 months.
• Created environmental site signage/billboards and direct mail that increased traffic to websites and sales locations.
• Created and maintained branding style guides for William Lyon Homes.
• Managed IT vendors in the set up of digital archival system using Retrospect.

Greater San Diego Area

• Managed workflow for two production artists and interns.
• Consistently managed high volume of workflow: The graphic design of a new ad campaign across point of purchase materials and 50 print ads per month for Virgin.
• Managed design and production for two extensive catalogs per year for Easton Sports.
• Designed marketing materials and sell sheets for ConocoPhillips and their umbrella of brands.

Ba Honors Graphic Arts, Graphic Design

Graduated Magna Cum Laude

B.T.E.C. Diploma Of Higher Education Foundation Art & Design, Graphic Design

Graduated with the highest rank possible.