Christie Evenson Email & Phone Number

Chicago, IL, US

Chicago, Illinois, United States

• Worked on the One Wilson team that specialized in creating cohesive brand experiences across all BU’s and omnichannel touchpoints, ensuring consistency throughout web, email, social platforms, and the Wilson Live app.
• Collaborated closely with cross-functional teams, including marketing, development, and copywriting, to create integrated and impactful campaign toolkits for sportswear, racquet sports, and team sports.
• Leveraged user research and consumer behavior data to continuously innovate and elevate the Wilson.com homepage experience, optimizing the e-commerce customer journey and driving online sales.
• Presented design solutions and articulated strategic decisions to stakeholders, with an open dialogue for feedback and discussion.
• Enhanced my passion for and knowledge of current design and fashion trends.

Chicago, IL

• Applied user-centered design principles to conceptualize and execute 50+ websites through every phase of the creative process, from user flow to strategic wireframes, mockups, and designs in order to create a seamless.
• Developed and analyzed the competitive market, audience personas, tone of voice, core values, and color theory to create stand-out brand identities.
• Established the brand logos, color palette, typography, illustrations, graphics, and photography style for 30+ boutique fitness studios and wellness professionals, and delivered a detailed style guide for best practices.
• Presented creative photography concepts, shot lists, and in-person photoshoot art direction.
• Managed and collaborated with photographers, copywriters, junior designers, and developers to create the most effective, innovative websites.
• Worked with lululemon and The Barre Code to create event branding and a full spectrum of promotional materials for Fitness Week.

Madison, Wisconsin, United States

• Led art direction for a new alumni apparel store, developing the visual concept, digital and print design assets, creative photography concepts, shot lists, casting, styling, and in-person photoshoot direction.
• Built creative concepts and design assets for large campaigns and events.
• Presented design solutions to development teams, leading them in a discussion of creative decisions and direction.

Chicago, Illinois, United States

• Worked on the New Balance team to design in-store and digital marketing materials
• Collaborated with 3 other account and design interns to create a campaign for Crown Imports brands

Michigan State University

• Managed the distribution of work between the junior designer and myself
• Collaborated with the marketing department to create promotional items

Michigan State University

Designed print and web materials for marketing programs and events within the College of Arts & Letters, using both the College and University brand standards

Lansing, Michigan Area

• Assisted the Graphic Designer in client and internal design work
• Gained a unique understanding of the print production process of design materials